The Blueprint for Crafting Prompts that Deliver

AI ain’t going anywhere. 

If you are reading this and use AI at least once a week, you are ahead of the game.

But, it feels like we are in a lull at the moment. 

AI in its current form is of limited use to us as online business owners.

Open AI has yet to release ChatGPT 4.5 or 5.

Mark is making noise at Meta but LLAMA 3, but he hasn’t fully rolled it out yet.

But the next wave won’t be an incremental improvement. It will be a massive leap forward.

So hang in there, and keep experimenting and playing with AI.

Your goal is to be perfectly positioned to leverage AI when the next wave hits.

Like everything in your business, you should have a process for generating your AI prompts.

Having a consistent, prompt structure is a huge help. 

Here is an approach I take:

1. Start with Role and Goal

Lay the foundation by clarifying the overarching aim and purpose. It’s about setting the stage, and pointing the LLM in the right direction. 

Example: “Your role is to act as an expert direct response copywriter crafting an engaging email promoting our new online course for entrepreneurs.”

2. Provide Context and Background

Next, delve a bit deeper by offering relevant background information or context. It’s about painting a fuller picture to guide the task. We will normally provide details of our avatar and the outcome that you want to achieve.

Example: “The course teaches proven strategies for growing an online business. The target audience is online entrepreneurs, both established and aspiring. We want to highlight the course’s hands-on activities and personal coaching components.”

3. Clearly Define the Task  

Then, make your expectations explicit by detailing the specific task or output needed. Ensure there is a clear connection between the task and the initial role and goal.

Example: “Please draft a 300-word email copy promoting the online course. The email should spark curiosity, convey key benefits, and encourage the reader to click through to the sales page.”

4. Finish with Content and Rules

Lastly, furnish any existing content to include, use, or expand upon. 

The course name is – {XYZ}

The url is – {XYZ.com}

Please avoid the use of the following words: {skyrocket, crush, etc}

Please write at 5th-grade level in a fun, informal, human voice undetectable to any AI verification software.