How to Launch Your Membership with a Front-End Funnel

Learn how to successfully launch your membership site using a simple front-end funnel strategy. Discover the power of Facebook ads and front-end funnels to attract and convert your audience into loyal paying members.
How to Launch Your Membership with a Front-End Funnel

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Crafting Profitable Facebook Ads for Membership Site Owners

Let’s dive into a simple front-end funnel for Chalene Johnson.

InstaClub Hub is Chalene’s low-ticket always open offer. 

The primary promotion method is a $7 for 14 days, then $47 per month offer.

This is an excellent approach to create urgency and a deadline for an open membership.


3 Elements To Inspire Your Ad Campaigns:

  • A strong opening hook is vital. The job of the hook is to capture your attention. If you are interested in Instagram, discovering the secrets of the big influencers will immediately reel you in. There are many types of hooks: pattern interrupts, questions, problem solution, curiosity, controversy, fun/clever, story, and value. Experiment with them all and see what works best for you.
  • After the hook, Chalene answers two big objections – I don’t have time, and the Instagram algorithm changes all the time. Your audience has objections. It may seem counterintuitive but if you don’t tackle their objections openly they won’t take action. The trick is to turn their objections into the reason why they must do what you are asking. In this case – the algorithm is always changing – That’s why we give 1 hour LIVE training every other week.
  • Clever use of the video cover screen. The video is entertaining and has lots going on to keep your attention. The most interesting thing about the video is how they position the frame with the social proof. This frame plays 85% through the video but they have also positioned this as the cover screen which means that’s the still image people will see.

Facebook Ad Swipe File

Mastering the Art of Offer Page Conversions


3 Elements To Inspire Your Ad Campaigns:

  • A headline doesn’t get much clearer than this – Convert More Followers into Paying Customers and Build Your Business on Instagram® (All In Just 5 Minutes a Day!). It’s specific, it promises you’ll make more money, it speaks to a desired outcome, and it promises you’ll get all that in 5 minutes. How simple and beautiful.
  • Countdown timers create urgency. Everyone who lands on the page gets 10 minutes. Nothing happens after the countdown timer expires. 95% of people will never question it but will feel the pressure of the ticking clock. Makes sure all your promotions have deadlines that drive urgency.
  • A $7 dollar 14-day trial fits this offer well. Everyone will get a live call which if they attend I’m sure they will keep their membership. $47 per month is under the purchase and forget about the threshold. Many people will keep memberships like this on hand as an insurance policy just in case they need it in the future. I am not a big fan of free trials as it attracts tire kickers but tripwire-level flash sales are a good idea to test.

Offer Page Swipe File


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