Free Workshop Opt-in Page Optimization

Free Workshop Opt-in Page Optimization

Free Workshop Opt-in Page Optimization

Embark on a journey of strategic insight as we delve into the intricacies of Free Workshop Opt-in Page Optimization, inspired by Marisa Murgatroyd’s masterful Challenge Funnel. Discover how each stage, from addressing the initial concerns of budding entrepreneurs to propelling them toward scaling their courses, is meticulously crafted to enhance audience engagement and drive meaningful conversions.

4 weeks ago, we reviewed a Challenge Funnel from Marisa Murgatroyd.

You can check out that funnel review here:

It’s always interesting to see how people stack launches. 

The high-level overview of her Challenge Funnel was:

  • (Lead Magnet
    • The 20 Most Profitable Online Course Mega-Niches
  • (Challenge) 
    • Crack Your Course Idea

Now we have her Signature Product Funnel:

  • (Free Workshop) 
    • The Simple Formula For Creating Ultra-Profitable Courses
  • (Signature Program) 
    • Experience Product Masterclass – Skyrocket Your Income With A New Kind Of High-Impact Online Course
Free Workshop Opt-in Page Optimization

Do me a favor. I know you are busy, but take 10 minutes for a simple exercise.

Step 1 – Study Marisa’s Roadmap

  • Put yourself in the shoes of someone who wants to start an online business. What is keeping them awake at night? What is the first problem they face….
  • Problem 1 – What’s a good topic for my course? 
  • Solution 1 – The 20 Most Profitable Online Course Mega-Niches
  • Problem 2 – Ok I know my niche but how do I come up with my “Big Idea”
  • Solution 2 – Crack Your Course Idea Challenge
  • Problem 3 – How do I make sure my course is profitable
  • Solution 3 – Free Workshop – Ultra Profitable Course
  • Problem 4 – How do I scale my course?
  • Solution 4 – Experience Product Masterclass

Notice how each stage solves the #1 top-of-mind problem for someone at that level.

Then, the solution perfectly positions them to step to the next level.

Step 2 – Map Your Perfect-Fit Client’s Journey From Nubie to Master

  • Pick someone at the very start of their journey. What’s their #1 problem?
  • Once they have solved that problem, what’s the next challenge they will run into
  • What are all the stages and steps (problems they need to overcome) to get from where they are today to where they want to be? 

Step 3 – Map Your Value Ascension Roadmap

  • What can you offer (free and paid) at each level to help them solve the problem they face and prepare them to take their next steps?

This could be the most valuable 10 minutes you’ll ever spend in your business.

Opt-in Page Swipe File:

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Paid Bootcamp Strategy: Elevate Your Launch with Confidence

Paid Bootcamp Strategy: Elevate Your Launch with Confidence

If you’e ever asked yourself – “Should I do a paid launch Bootcamp?”

 

The answer is yes.

 

If you’ve never asked yourself the question. Now is the time.

 

No one said you have to give stuff away for free to generate leads for your launch.

 

Sure it is easier and cheaper. 

 

You now need two high converting offers and killer copy for two sales campagins.

 

But if you’re confident in your back end conversions it’s a massive thumbs up!

 

And this is exactly what Amy Porterfield is smack bang in the middle of right now.

 

Last year Amy tested running a paid Bootcamp in the run up to the launch of her signature program Digital Course Academy.

 

She called her Bootcamp – Course Confident.

 

If we think of the journey her audience are on, I love the name – Course Confident.

 

People need to believe three things before they buy:

  • I can do this
  • I like you and you can do this
  • You have a proven path for me to follow

 

The Course Confident Bootcamp is set up to achieve all 3, as well as erradicate doubt and objections to joining Digital Course Academy.

 

It’s elevating people to a position where they are ready to buy Amy’s signature program.

 

What could you do within your topic that would achieve the same outcome?

 

Plus getting people to pull out their wallets and pay a small fee in advance of a bigger ask triggers one of the strongest psychological triggers – Consistency.

 

People need to maintain a sense of consistency with their previous decisions. 

 

People who buy anything from you will be more likely to buy from you again.

 

The Course Confident Bootcamp was priced at $47.

 

But the real beauty in Amy’s approach is that Amy doesn’t just limit herself to selling to people on the Bootcamp.

 

She also does a traditional webinar launch of Digital Course Academy directly after the Bootcamp.

 

That means she has a group of highly qualified ready to buy people coming through the Bootcamp. 

 

And then with the free masterclass she also picks up all the people who didn’t commit to the Bootcamp.

 

Sometimes people are looking for a solution but they feel that a $47 bootcamp won’t solve they problem they face.

 

Below are two of Amy’s facebook ads for Course Confident:

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