The Truth About Online Launches
The success of your online launch will come down to 3 factors.
If you have a large, loyal, engaged following, then chances are your launches will work out ok even if you put the bare minimum effort into points 2 and 3.
However, email is the best medium to sell online, so focus on converting your social audiences into email subscribers.
A knockout offer is one that your audience would feel stupid to pass on. A knockout offer promises a specific desired result in a specific timeframe in an easy step-by-step fashion.
Marketing is how you position and communicate the value; this is where we deploy your launch strategy, tactics, and messaging to build excitement and anticipation in advance of the offer and then drive sales.
For more lead generation strategies for course creators and membership site owners check out some of my other posts.