Tag: Writing persuasive ad copy

Your High-Converting Ad Copy Framework

Micheal O'Neill

Your High-Converting Ad Copy Framework

Speaking of Meta ads directly to mini offers, let’s look at an ad from Colin Boyd.

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The opening hook is what we refer to as a “bold statement.”

 

Does every successful coach know they need a signature story?

 

I’d doubt it, but if you are a coach and you see this, you will be intrigued.

 

I love the use of caps in “super” and “need”. 

 

It’s a pattern interrupt that instantly draws attention to the ad.

 

The second line explains why a signature story is important. 

 

It sets the stakes for the reader. What’s at risk?

 

The pitfall follows the risk. The hazard that’s hiding in plain view. 

 

This is classic storytelling. 

 

In our AIDA framework, Colin has ticked the first two boxes – Attention & Interest.

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Objections don’t just prevent people from buying your offers.

 

They also prevent people from engaging with your content and ads.

 

I don’t see this very often, but I love how Colin calls out 3 big objections in this ad.

 

Often, people are afraid to call out objections.

 

But calling them out has the direct opposite impact you think it might.

 

It shows people you understand them. 

 

And, it shows that you’ve thought about where they are and the challenges they face.

 

We’ll definitely be testing this copy strategy across our ad accounts this week. 

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And finally, we have the call to action.

 

Colin works in the transformation nicely here.

 

The ad contains all the necessary elements to get people to take action.

 

Here’s a nice ad copy framework for you to take away and test this week:

 

Hook > Stakes > Pitfalls > Solution > Objections > Transformation > CTA

 

But for the love of all that is good, please pay attention to your url’s.

 

https://www.conversionstoryformula.com/fbsales-page

 

Is just LAZY. Come on Colin!

 

It’s visible in your ad. Anything else will do…..

  • /craft-your-conversion-story
  • /my-conversion-story
  • /get-started
  • /find-your-story

 

UPLEVEL ADS – Ad Swipe Files:

 

Facebook Ad Drafting Tip

Writing Persuasive Ad copy: Facebook Ad Drafting Tip

Micheal O'Neill

Writing Persuasive Ad copy: Facebook Ad Drafting Tip

 

Facebook ads are complex. 

Many factors impact the success of your campaign.

Writing copy that gets people to take action, however, is your greatest lever.

Here’s the key to writing persuasive Facebook Ad copy 

Persuasive copywriting is the #1 skill you need to develop to crack Facebook ads.

Yes, creative, audience, and setup are important, but if you give Facebook killer copy and a broad audience, you will see results. Here are 6 ways to write copy that gets people to take action. 

Craft a killer headline: Make it intriguing, benefit-driven, and focused on your audience’s pain points. A great headline grabs attention and gets them to read further.

Address their pain points: Speak to their challenges and how your product can help alleviate them.

Demonstrate the transformation: Don’t talk about benefits or features. Show people how their lives will be better. Pain a vivid picture of their future life once they have implemented your solution.

Use social proof: Incorporate stories, testimonials, and case studies to build trust and credibility with potential customers.

Create a sense of urgency: Deadlines, limited-time offers, and disappearing bonuses will nudge prospects to get off the fence and take action.

End with a clear call-to-action (CTA): Make it simple and direct. Tell them exactly what to do next to access your product.