How to Sell Your Course Through Webinars

How to Sell Your Course Through Webinars

How to Sell Your Course Through Webinars

Learn effective strategies for selling your course through webinars. Discover tips for crafting compelling webinar opt-in pages, maximizing Facebook ads, and optimizing offer pages to drive sales.
How to Sell Your Course Through Webinars

Here's what we have for you today

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Free Workshop Opt-in Page Optimization

4 weeks ago, we reviewed a Challenge Funnel from Marisa Murgatroyd.

You can check out that funnel review here:

It’s always interesting to see how people stack launches. 

The high-level overview of her Challenge Funnel was:

 

  • (Lead Magnet
    • The 20 Most Profitable Online Course Mega-Niches
  • (Challenge) 
    • Crack Your Course Idea

Now we have her Signature Product Funnel:

  • (Free Workshop) 
  • (Signature Program) 
    • Experience Product Masterclass – Skyrocket Your Income With A New Kind Of High-Impact Online Course
Free Workshop Opt-in Page Optimization

Do me a favor. I know you are busy, but take 10 minutes for a simple exercise.

Step 1 – Study Marisa’s Roadmap

  • Put yourself in the shoes of someone who wants to start an online business. What is keeping them awake at night? What is the first problem they face….
  • Problem 1 – What’s a good topic for my course? 
  • Solution 1 – The 20 Most Profitable Online Course Mega-Niches
  • Problem 2 – Ok I know my niche but how do I come up with my “Big Idea”
  • Solution 2 – Crack Your Course Idea Challenge
  • Problem 3 – How do I make sure my course is profitable
  • Solution 3 – Free Workshop – Ultra Profitable Course
  • Problem 4 – How do I scale my course?
  • Solution 4 – Experience Product Masterclass

Notice how each stage solves the #1 top-of-mind problem for someone at that level.

Then, the solution perfectly positions them to step to the next level.

Step 2 – Map Your Perfect-Fit Client’s Journey From Nubie to Master

  • Pick someone at the very start of their journey. What’s their #1 problem?
  • Once they have solved that problem, what’s the next challenge they will run into
  • What are all the stages and steps (problems they need to overcome) to get from where they are today to where they want to be? 

Step 3 – Map Your Value Ascension Roadmap

  • What can you offer (free and paid) at each level to help them solve the problem they face and prepare them to take their next steps?

This could be the most valuable 10 minutes you’ll ever spend in your business.

Opt-in Page Swipe File

Course Creator Strategies – Ad to Free Workshop

ad to free workshop

Sometimes, it’s best just to give people all the information they need to decide up front.

 

There is an interesting touch here promoting two workshops per day over three days at different times.

 

This will maximise the number of people attending at least one of the sessions.

 

However, it may mean that fewer people will attend all three sessions.

 

I would love to see Marisa’s data on % of attendees who view all three sessions.

 

I love the simplicity of the ad format:

  • Hook (self-interest – your course sells)
  • Details (it’s convenient)
  • No. 1 reason you should attend
  • What you’ll learn
  • Why you should register now
  • CTA

 

Oh and just because you’ve delivered the workshops doesn’t mean you have to stop your ads.

 

The “Access All Areas” pass is a great reason to run ads to your opt-in up to the last day or two of your launch.

ad to free workshop

In fact often, these ads will perform better because of a sense of immediate gratification.

Facebook Ad Swipe Files

Avoid Common Pitfalls and Optimize Your Offer Page

offer page

I hate the word “Skyrocket”. It’s meaningless waffle. 

It doesn’t give your audience any indication of the measure of the transformation possible.

Overall I am not a fan of the headline. 

It lacks any form of specificity or transformation. 

But weak headlines will be overcome when you have a large, loyal, well-primed and positioned audience.

I do love Marisa’s support and FAQ section at the very top of the page.

It’s clear one of the key questions they get is….”What is an Experience Product?”

As “experience product” is vague it makes sense to answer the question right away rather than leave it as an unanswered objection in the mind of your audience.

Offer Page Swipe Files

Unlock expert strategies and tactics to maximize your webinar effectiveness and drive revenue for your course offerings.

How to Use Webinars to Sell Your Course Online

How to Use Webinars to Sell Your Course Online

Unlock expert strategies and tactics to maximize your webinar effectiveness and drive revenue for your course or membership.
Unlock expert strategies and tactics to maximize your webinar effectiveness and drive revenue for your course offerings.

Here's what we have for you today

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How to be an overnight rockstar (like you aren’t already!)

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What I love:

 

  • Great use of space. This page has a lot of content, but it doesn’t feel like it. Using vh100%, Susie uses space to draw attention to the key points.
  • Great use of bold to highlight keywords and phrases. Bold makes the content easy to scan and helps the reader understand the key points. 
  • The subhead gives you everything you need to know about the webinar. The “attract new clients” part is hugely important, as it describes the transformation that having these new skills will help you achieve.

 

What I’d test:

  • I’m allergic to “skyrocket.” It is overused and, in my mind, lazy, especially in the age of turgent AI copywriting. 
  • The CTA button is lost on the page. I would make it bigger and brighter. To do this, “Overnight Rockstar” could be reduced by 30%. 
  • The header banner is the most valuable area of an opt-in page. Everyone sees it and reads it. There is a lot of wasted real estate there at the moment. I would expand on FREE WORKSHOP to include some of the benefits of attending.

 

LEADS – Opt-in Page Swipe Files:

 

A counterintuitive open hook that provides instant audience positioning

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What I love:

  • Counterintuitive Opening Hook – Going against the grain is a great way to grab attention
  • Audience Positioning – Within the first 14 words, someone knows if they are in the right place or not. Want to be featured in the media? Well, read on.
  • Inferred Authority – People ask me all the time who my publicity team is. This is inferring that Susie gets lots of media attention and you should pay attention to her.

 

What I’d test:

  • Susie has lot’s of ad copy variations in the ad library but they all use the same ad copy. Even if you have found your unbeatable ad you should always be testing. You never know whey your winning ad will keel over and die.
  • I’d break up the text to make it easier to read. Aim for one line of text max, and never go over two. Single lines make it easier to read.
  • The image above is only ⅓ of the ad. I’d test shorter ads formats as it give Meta an opportunity to follow up and show people a variety of ads. Remember, not everyone is ready to register straight away. 



UPLEVEL ADS – Ad Swipe Files:

 

Price anchoring an evergreen offer to drive sales

If you are launching an evergreen webinar, a question that will quickly come up is:

Should I promote the offer I’m selling through my evergreen funnel on my website?

The answer is yes, but the level of detail on your sales page depends.

Susie uses one of my favorite approaches.

She uses her always-available sales page to price anchor her evergreen offer.

People aren’t stupid. 

When you make them an evergreen offer, they will do their research.

This means you can make them feel like the evergreen offer is a steal.

In this case, Susie has her course listed on her website for $2,997.

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However, when you go through her webinar funnel, you can buy it for $497.

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This will result in a massive conversion bump for your evergreen funnel.

 

Of course, you can still sell your full-priced course during your live launches.

 

The price difference is normally justified by an element of live coaching which isn’t offered on Evergreen.

 

NOW LAUNCHING – Offer Page Swipe Files: