Tag: Webinar Registration Page Optimization

Copywriting Strategies for Webinar Conversions

Copywriting Strategies for Webinar Conversions

Micheal O'Neill

Copywriting Strategies for Webinar Conversions

Learn effective copywriting strategies for boosting webinar conversions. Discover proven techniques to craft compelling webinar copy that captivates your audience and drives action.
Copywriting Strategies for Webinar Conversions

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How to Capture Attention and Increase Conversions with Ad Copy

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What to copy:

  • This ad has a text book implementation of the A.I.D.A approach to copy.
  • First, it captures Attention simply and effectively – “Getting a nudge that a side hustle is in your future? ✨”. Talking to a future dream of your audience is a great opening hook for an ad.
  • This instantly positions your audience. It lets them know they are in the right place.
  • The attention is maintained by describing key elements of the future dream. Getting into specific details – “finest pair of yoga pants”, “Investing your time in your dreams instead of someone else’s”, “feeling excited to check your bank account”. 
  • When you describe, in detail, your audience’s deepest dreams, you draw them into your story and set them up to want to take the action you desire
  • Next up is the Interest section. People find stats and numbers interesting. This is also a good section to establish authority. Amy achieves this by telling us she started her side hustle 13 years ago and has helped 46,000 entrepreneurs build the business of their dreams.
  • In addition to provoking interest, Amy establishes authority but also provides us with social proof.
  • Great use of emojis throughout the ad. Emojis make the ad more exciting and easy to read. Avoid overuse, but a liberal sprinkle of well throughout emojis will increase your ads’ conversion rates.
  • Scarcity established with “new limited-time course”
  • Next, Amy builds Desire. I love this line – “Ready to trade daydreams for a proven step-by-step process for less than it costs to order take out on your lunch break?”
  • From fluffy to concrete – daydreams to a proven step-by-step process. People want proven step-by-step processes. This is a phrase we use a lot in our ad copy to great effect.
  • “less than it costs to order take out on your lunch break”. Every time you can position a cost relative to a perceived low-cost daily item, it will increase conversions.
  • And finally, Action. Amy is very clear about what people get once they register, the timelines to delivery, and a bonus that answers the specific objection of “I don’t know how to quit my job”. The two link sandwich is an approach we implement in most ads. Give them a direct Call To Action, reiterate some key elements of the offer, and then provide another call to action.

You can download the ad copy and creative for your swipe file here: 

 

Facebook Ad Swipe File

Mastering the Art of Upselling in Book Launches

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This is the above-the-fold screen grab of Amy Porterfield’s Side Hustle Success Path Free Masterclass. This is part of Amy’s, Two Weeks Notice book launch.

To support her book launch, Amy created a low-ticket, but comprehensive online course called the Side Hustle Starter Kit. 

Two thumbs up for this strategy as it will serve as a bonus and an upsell profit maximizer on book sales. 

It also serves as a way to capture the email addresses of people who buy the book from retail outlets and online stores. This will allow Amy to proactively build her audience through her book sales and maximize the LTV of book purchasers.

What to copy:

  • I love simple, clean opt-in pages. Amy follows the formula here. Pre-head > headline > 1-2 lines body copy > CTA.
  • Notice how small the logo is. Even though Amy is a big brand, the logo is tiny and does not distract from the one and only action people should take on this page
  • In all the tests we have run, removing the logo has increased conversions, especially if they are more prominent.
  • I love the CTA in the top header. Eye-tracking experiments have shown that almost all visitors to the page will scan that second of the page immediately. It is arguable that the only reason they included the logo on the left side was to fill the space in the head to facilitate the CTA. If that is the case, I am on board 👍.
  • The pre-head immediately connects with the pain – “undervalued & overwhelmed”. This is the purpose of avatar research. It is less important to know the age and demographics of your audience than to know how they feel disrespected and their primary pain point.
  • Amy is a “positive marketer”, but look how she introduces the pain subtly.
  • The body copy packs punch – 5 Signs You’re Ready to Start a Side Hustle – Use of odd number between 3 – 7 ✅. She is clear on the audience for this Masterclass. Don’t fudge the lines. Pick a specific persona and answer their big concerns
  • …for more Flexibility, Financial Freedom, and Fun. Illeteration and rythming works. Anywhere you an work it into your copy do. People love it.
  • …(Even If You’re short on Time and Have No Idea Where to Start). This is a great framework for opt-in pages and copy in general. (Get something big your really want) without (big objection or thing that’s holding you back)
  • If you are not testing a professionally taken photo of you on your opt-in pages you should be.​​

What we’d test:

  • The CTA buttons are weak. We would test making them more prominent in size and colour
  • The CTA phrase “Save My Seat” could be improved. In tests we have found that transformative CTA’s get a higher conversion reate – Start Your Side Hustle →
  • There is no urgency in the body CTA. We would test including words like “Now” and “Today”
  • A sticky header. Having the “Save My Seat” button in the header is great. We would test making the header sticky so when you scroll down you always have an option to register.
  • Urgency is missing from the opt-in page. This is a pre-recorded masterclass but people still need a reason to act now. We would test adding some reason for people to register today.
  • The opt-in form converts everything to upper case. This is only a small element, however, this may lead to some drop off in conversions. A common belief amongst people is that capital letters make a difference when in email addresses. People will try to uncapitalize them. This is an unnecessary friction. We would revert to lower case
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You can download the landing page for your swipe file here: 

Offer page swipe files

Optimizing Webinar Registration: For Your Next Launch

Optimizing Webinar Registration For Your Next Launch

Micheal O'Neill

Optimizing Webinar Registration For Your Next Launch

Unlock the secrets to optimizing webinar registration and dive into effective tactics for maximizing opt-ins on your webinar landing page.
Optimizing Webinar Registration: For Your Next Launch

Here's what we have for you today

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Optimizing Webinar Registration: Clean Opt-in Page Analysis

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Mark Lack is launching his ShortenTheGap Program. 

The screenshot is an above-the-fold view of the registration page for the launch webinar.

In the second half of the page (not shown above) Mark has gone for simple testimonials and a bio section.

I always encourage people to start with a simple single-screen opt-in.

Everything people need to register should be contained on a single screen.

Once you have optimized the above-the-fold section to a conversion rate above 50%, you can start testing testimonials and bio below the fold.

Some key takeaways:

  • I love the top banner – $100 CASH giveaway on this training. $100 hardly seems worth my while, but I appreciate that you don’t want the incentive to be the only reason why someone registers and shows up. For Mark, I think that $1,000 is worth testing. For us, mere mortals, maybe a 1-on-1 strategy session or something of value that people can’t get free elsewhere.
  • In a trend that we see over and over Mark stresses the FREE training twice on the page. Many people shy away from this as they don’t want to attract people who are only interested in free stuff but I think the evidence is clear that it increases conversion rates.
  • It is interesting that Mark makes the headline about him and doesn’t flip it to “how you can”
  • Impact millions is a little vague. This is definitely an area that could be strengthened. Yes, people want to believe that they are impact-driven. This is a powerful alternative to filling your pockets with cash.
  • 30-50 clients per month is specific. However, I would also test a single number. One way to arrive at this number could be to add up all the clients attracted in a year and divide that number by 12 ((504/12) = 42). Saying how I attracted 42 clients per month is a stronger and more compelling proposition.
  • Timers work a treat the closer it gets to the deadline. If you are 7 days away from a deadline a countdown time may work against you as people think, “oh I have plenty of time. I’ll come back and make that decision later”. Countdown timers are most effective from 72 hours to the deadline.
  • Below the image, you will notice a section with the Facebook follow and share button. This is a simple piece of code that you can generate in the Meta for Developers portal and add to any page. There are a few reasons why I love this. First, if you have a large page, it is a great way of demonstrating social proof. Second, it makes it very easy for people to share. And thirdly, if you are friends with anyone who likes the page, their name will display in the widget. Seeing your friend’s name on an opt-in page will massively increase your likelihood of signing up.

Webinar Opt-in Page Swipe Files