3 Elements To Inspire Your Ad Campaigns:

• Attack Conventional Wisdom. Counter cultural arguments are extremely powerful. Even non-conspiracy theorists love when conventional wisdom is wrong. People respect others who challenge the status quo. People also hate when they feel they have been lied to or there is some hidden truth that has been kept from them. This headline is very compelling. They have triggered curiosity, suspicion, and FOMO. This is one of the best ways you can get people to register for your webinar or lead magnet.
• This Masterclass is absolutely FREE and plays in your local time – I love how they have verbalized the evergreen nature of the webinar and portrayed a potential negative in a positive light.
• Once you enter your contact details there is a 2nd step to the registration process. If this question was asked up front it would reduce the conversation rates significantly. As people have already entered their contact details and committed to the process there will be very little fall off with the request for extra info. However, that info is massively valuable. Based on people’s answers you can now have 3 different sales sequences which focus on the specific situation of each avatar. Everything from hooks, challenges, emotional drivers, outcomes and testimonials can be tailored to speak to the specific avatar. This is guaranteed to increase your sales during your follow up sequence.

3 Elements We’d Test:

• We’d test removing the support and login menu. Any distraction is likely to reduce conversion.
• There is some debate as to whether video increases or decreases on page conversion rates. It is likely that Ocean has tested the registration page with and without the video trailer. If you are including video on your registration page I would definitely test: Voomly https://www.voomly.com/. There are plenty of tools with similar functionality but this pops a registration form when a video gets to a certain point. 
• I’d test with and without the social sharing icons in the header and sidebar. Unless you are getting a significant number of shares and these shares are producing registrations I would take these off. They are not driving people to register for the webinar. I would set up a test that removes them from the opt-in page but adds them to the thank you page. People will be more likely to share once they have registered. One question I have is….How many people are willing to admit having or being worried about type 2 diabetes and sharing it openly on their social channels?

Swipe:

• SWIPE FILE – 0040 – Ocean Robbins – Webinar Registration Page
• SWIPE FILE – 0040 – Ocean Robbins – Webinar Registration Pop Up – Step 1
• SWIPE FILE – 0040 – Ocean Robbins – Webinar Registration Pop Up – Step 2
• SWIPE FILE – 0040 – Ocean Robbins – Webinar Registration Thank You

C – Conversion Psychology 

There are ONLY 3 ways to grow your online business.

To be successful, you need to crack all 3 areas.

But…. master the third, and your knowledge commerce business will explode…

1. To grow your online business, you need the skills and systems to i) attract new customers, ii) sell more to existing customers, iii) retain customers for longer. Simple, I know, but don’t mistake simplicity for ease.
2. Most online business owners focus on attracting new customers. Having a system to introduce fresh prospects and convert them into customers is essential. However, it is also the most difficult and expensive.
3. Your lead generation, copywriting, and offer creation skills are key during this phase. The “best” rarely wins. Instead, it’s the marketer that demonstrates how their product solves the #1 pain point of their audience.
4. To sell more to existing customers, answer the question: How can I help them get their desired result faster with fewer headaches? The answer is rarely “more”. Give shortcuts. People will pay to buy back their time.
5. Upsells, downsells, order bumps, cross-sells, and add-ons are all ways to increase average order value. Make them feel like the logical next step for customers to take. On their way to solving their major pain point.
6. Focus on retention and optimizing customer lifetime value to unlock the power of compounding in your online business. This is both strategy and execution. Crack this, and your success is inevitable. 
7. Step 1 is to create a success path for your customers through your business. Have low, medium, and high ticket options for them to ascend. Mini-course, signature course, membership, group coaching, mastermind.
8. Step 2 GET RESULTS. Without results, you don’t have an online business. Obsess over getting your customers the results you promise. No one leaves because they made too much progress. Results = Customers for life.

H – Hot Take

Go on…. go for a little walk…