Webinar Funnel Optimization for Course Sales
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Opt-In Page for Webinar Registration: Objections Crushing Strategy
Who doesn’t love a good webinar?
Here’s an above-the-fold view from a Codie Sanchez webinar registration page.
Codie has seen exponential growth over the past few years building her email list to over 400,000.
People love steps and frameworks.
They want a silver bullet that will make their dreams come true with 0 work.
We know (most times) that’s not possible but we have to meet them where they are.
I love the headline. It is clear and teases an extraordinary promise.
Buy a business in just 10 steps that throws off free cashflow from day 1.
Everyone knows that buying a business is complicated.
But Codie breaks it down into just 10 steps. And who can’t follow 10 simple steps?
The sub-headline introduces the concept of “volatile markets”
Even a casual observer of markets knows that’s when the most opportunity exists.
But then Codie introduces an awesome twist.
A “Boring Business” is an antidote to “volatile markets”.
The contrast here stokes interest and curiosity.
Your audience will always have objections. Make sure you deal with them front and centre.
Codie does this nicely with “FREE” and “No prior experience needed”.
A great question to ask yourself.
What objections does my audience have to registering for my webinar or lead magnet?
Opt-in Page Swipe File:
Facebook Ad to Free Webinar – Analyzing a Profitable Strategy
Simple ad format here from Codie. She lets the Creative do the talking.
There’s lots of debate as to whether a native image without any test performs better than an ad style image.
The truth is they both work. And, they can both work even in the same account and the same campaign.
Your job is to test both in every campaign and see which one gets the best results for you.
This image has a massive hook.
Learn how to buy successful businesses with other people’s money.
Oh, my word. While buying a successful business is awesome.
Buying a successful business with OPM is the ultimate hack.
She then backs this up with some massive social proof…..
Join 20,000+ people.
And our most popular word used in lead gen ads….. FREE.
Facebook Ad Swipe Files:
Course Offer Page – In Alignment with Your Launch Webinar
And then onto the offer page.
“Learn How To Buy Your First Small Business in Just 30 Days”
It’s clear. It’s specific. It’s time-bound. It aligns perfectly with the topic of the launch webinar.
But what she’s really selling is “Financial Freedom”
Codie amps up how difficult it is to start a business.
She is offering you a “fool-proof”, step-by-step, approach to shortcut all the hassle and risk.
To take the “Unconventional” counter-intuitive approach that will make all your dreams come true without the pain and struggle.
Did someone say silver bullet???
Course Offer Page Swipe Files