Webinar Funnel Strategies That Work
Explore effective strategies for crafting high-converting webinar funnels that drive engagement and boost sign-ups. Learn actionable insights and proven tactics to optimize your webinar funnel for maximum success.
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Winning Ad Copy for Webinar Opt-in Conversions
This week’s deep dive: Don Millar’s Business Made Simple Coach Certification Funnel!
So buckle up buttercup and let’s explore a multi-million $$$$ funnel.
What to copy:
- Don’t be afraid to experiment with short ad copy. I always start my campaigns with short, medium, and long-form ad copy. Having reviewed hundreds of Don’s ads, he is a fan of short/medium form copy.
- Drafting short-form copy forces you to distill your primary promise into its most potent form. I start with short form and then expand rather than cutting down my long-form copy.
- Don opens with a question, this is a good hook mechanism. It instantly positions your audience and grabs their attention. The questions speaks to the primary pain point of most coaches.
- Raising a counterintuitive / countercultural point is a useful copy mechanism to provoke interest. I love how simple Don’s message is here – exposing the build it, and they will come fallacy.
- Great use once again of the 3/5/7 Secrets/Steps
What we’d test:
- Overall this is a solid ad. I have no doubt it is converting well for Don. A word of caution, however, if you don’t have Don’s brand and guru status, you may need to work harder.
- There is very little in the way of transformation in this ad. Profitable, sustainable growth is abstract. I would test copy that connects with the life a Business Made Simple Coach would like to live.
- While the ad calls out the primary pain point, it could be more powerfully positioned through a story. For example, tell the story of a coach or even from Don’s early days in business when he didn’t have a proven process or model to follow.
- Insert a quote from a frustrated coach who was struggling to make ends meet
- The CTA is wrapped up with the primary promise. I would prefer to split these out and add an additional line with a more prominent CTA. People need direct instruction. Tell them the steps they need to take.
- Go negative with the headline – Avoid These 3 Mistakes
Facebook Ad Swipe File
- SWIPE FILE – 0034 – Donald Miller – Facebook Ad to Webinar Opt-in
Driving Webinar Opt-in Excellence for Coaches
The funnel structure is:
- FB Ad > Webinar Opt-in > On Demand Webinar + Coach Application
What to copy:
- This is a very simple above the fold opt-in page
- The CTA is clear
- Outlining the “on-demand” nature seeks to appease peoples need for immediate gratification
What we’d test:
- Unusually Don uses video on the opt-in page. I would test versions with and without video. In my experience video ont he opt-in page reduces conversion reates.
- The Business Coaches Cheklist PDF, eventhough valuable, is confusing and leads people in another direction. Stick to one call per action per landing page. I would test a seperate funnel for the checklist or inlcude the checklist as a bonus for registering for the webinar.
- Deliver a proven curriculum is a strong proposition. Scale your coaching business and get serious results for your clients are vague. Either the topic for the webinar needs to change or more specific hooks need to be found to explain how coaches lives will change once they have implemented what they learn in this video.
- Add a subheadline, 1-2 lines of text and 3-5 bullet points in place of the video to get coaches excited about will be possible for them registering.
Webinar Funnel Swipe Files
- SWIPE FILE – 0034 – Donald Miller – Webinar Opt-in Page
- SWIPE FILE – 0034 – Donald Miller – Webinar Delivery + Coach Application Page
- SWIPE FILE – 0034 – Donald Miller – Coach Application Page
- SWIPE FILE – 0034 – Donald Miller – Checklist Pop Up