You’ve probably seen a lot of Facebook video ads lately. And you may have noticed that they tend to be pretty good. So, how do you make a great Facebook video ad?

It’s actually pretty simple. First, use a smartphone with a camera to record your video. Second, make sure the video is in square or vertical format. And third, keep the video under 60 seconds.

People’s attention spans are shorter than ever, so it’s important to keep your video ad short and sweet. Aim for 60 seconds or less.

Smartphones have come a long way in recent years and now have amazing cameras that can shoot high-quality video. So, there’s no need to use a professional video camera to make your ad. Just use your smartphone.

Square and vertical videos are becoming more and more popular on social media, so it’s important to make sure your video is in one of these formats. That way, it will look great when people see it in their newsfeeds.

The most important part of any video ad

The most important part of any ad is the hook—a contrarian take or opinion, leaning into fears/pain points of the audience, or something that invokes curiosity.

Your video ad should start with a strong hook that grabs attention and makes people want to watch more. Without a strong hook, your ad will likely be skipped over.

Once you have a strong hook, the rest of your ad should be focused on delivering on the promise of the hook. Don’t try to cram too much into your ad. Keep it focused and to the point.

For course creators and membership site owners, this could mean starting with a statistic about how few people actually finish online courses they start. For an online coach, it could be talking about the struggles of trying to go it alone. In both cases, you would then follow up with how your solution helps people achieve their goals.

By starting with a hook that resonates with your audience, you can be sure that you have their attention from the start. From there, you can deliver a message that speaks to their needs and shows them how you can help them overcome their challenges.

Connecting with your audience’s pain points

After the hook, it’s important to connect with your audience’s pain points to demonstrate that you understand them. This allows you to build trust with them and show that you’re a relatable, trustworthy source. Then, you can introduce who you are and what you do before talking about your solution. By doing this, you’ll be able to create a strong connection with your audience and give them the information they need to make a decision about your product or service.

If you’re not sure what your audience’s pain points are, consider conducting market research. This can be done through surveys, interviews, or focus groups. Once you know what their pain points are, you can start creating content that addresses them directly.

This is an important step in the process because it allows you to create a connection with your audience and show that you understand their needs. By doing this, you’ll be able to build trust and credibility with them, which is essential for making a sale.

No matter what your audience’s pain points are, it’s important to address them head-on in your video ad. This will show that you understand their challenges and that you have a solution that can help. So, take the time to research your audience and figure out what their specific pain points are. Then, craft a message that speaks directly to those needs. By connecting with your audience’s pain points, you can create a strong connection that will lead to more conversions and sales.

Introducing who you are and your solution

When you’re introducing yourself, make sure to include both who you are and what you do. This will help your audience understand what you’re offering and how it can help them.

For example, you might say something like, “Hi, I’m John. I’m a course creator and I help people create and launch their own online courses.” Or, “Hi, I’m Jane. I run a membership site for dog owners and I help them keep their dogs healthy and happy.”

By introducing yourself and your business in this way, you’ll be able to quickly and effectively get your message across. And remember, keep it under 60 seconds so that your audience doesn’t lose interest.

After you’ve introduced yourself and your problem, it’s time to talk about your solution. Be sure to include how your solution is different from others on the market, and why it’s the best option for your audience. Be sure to focus on how your solution can help solve your audience’s pain points.

If you’re not sure how to do this, consider using a story to illustrate your point. Stories are a great way to connect with your audience and show them how your solution can help them in their lives. When you’re telling your story, be sure to focus on the problem, the solution, and the result. This will help your audience understand how your solution can help them in their own lives.

Once you’ve talked about your solution, be sure to include a call to action. This could be something like, “Visit my website to learn more,” or “Sign up for my course to get started.” By including a call to action, you’ll be able to encourage your audience to take the next step with you.

So there you have it! These are just a few tips to keep in mind when creating a Facebook video ad. Remember, the most important part is to focus on your audience and their pain points. By doing this, you’ll be able to create a video ad that will connect with them and get them to take action. 

If you’re ready to create a video ad that will grab your audience’s attention and get them to take action, follow these tips. Hook them with a contrarian take or opinion, connect with their pain points, and introduce yourself and your business. Keep it under 60 seconds and you’ll be on your way to creating a video ad that converts. So get out there and start filming!