Tag: value ascension roadmap

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00066

Micheal O'Neill

Welcome to L.A.U.N.C.H., the Rosetta Stone of online business growth. We teach you the lingo so you can speak Conversion Rate Optimization like a natural.

 

Here’s what we’ve got for you today:

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L – Leads

4 weeks ago, we reviewed a Challenge Funnel from Marisa Murgatroyd.

 

You can check out that funnel review here:

 

It’s always interesting to see how people stack launches. 

 

The high-level overview of her Challenge Funnel was:

  • (Lead Magnet) 
    • The 20 Most Profitable Online Course Mega-Niches
  • (Challenge) 
    • Crack Your Course Idea

 

Now we have her Signature Product Funnel:

  • (Free Workshop) 
  • (Signature Program) 
    • Experience Product Masterclass – Skyrocket Your Income With A New Kind Of High-Impact Online Course
Free Workshop Opt-in Page Optimization

Do me a favor. I know you are busy, but take 10 minutes for a simple exercise.

 

Step 1 – Study Marisa’s Roadmap

  • Put yourself in the shoes of someone who wants to start an online business. What is keeping them awake at night? What is the first problem they face….
  • Problem 1 – What’s a good topic for my course? 
  • Solution 1 – The 20 Most Profitable Online Course Mega-Niches
  • Problem 2 – Ok I know my niche but how do I come up with my “Big Idea”
  • Solution 2 – Crack Your Course Idea Challenge
  • Problem 3 – How do I make sure my course is profitable
  • Solution 3 – Free Workshop – Ultra Profitable Course
  • Problem 4 – How do I scale my course?
  • Solution 4 – Experience Product Masterclass

 

Notice how each stage solves the #1 top-of-mind problem for someone at that level.

 

Then, the solution perfectly positions them to step to the next level.

 

Step 2 – Map Your Perfect-Fit Client’s Journey From Nubie to Master

 

  • Pick someone at the very start of their journey. What’s their #1 problem?
  • Once they have solved that problem, what’s the next challenge they will run into
  • What are all the stages and steps (problems they need to overcome) to get from where they are today to where they want to be? 

 

Step 3 – Map Your Value Ascension Roadmap

 

  • What can you offer (free and paid) at each level to help them solve the problem they face and prepare them to take their next steps?

 

This could be the most valuable 10 minutes you’ll ever spend in your business.

 

Opt-in Page Swipe File:

 

 

A – A.I. Growth Prompts

Prompt Objective:

 

You’ve delivered a powerful workshop. Your audience goes crazy, they love it.

 

And you think to yourself….. Wouldn’t this make an awesome mini-product.

 

But what lead magnet could I use to promote my mini-product?

 

Well, fear not. We have the perfect prompt for you.

 

Prompt Outline:

 

Step 1 – Download the transcript of your workshop

 

There are plenty of ways you can do this, but the easiest is to upload the video to YouTube as a Private, Unlisted video.

 

Then go to your video:

  • Click the 3 buttons on the right side below your video > Show Transcript
  • Underneath the video above the description, click Show Transcript again
  • In the panel to the right of the video where the transcript displays, click the three dots and toggle time stamps
  • Copy the text of the transcript and past it into a Word or Notepad document and save the file.

 

Step 2 – Upload to ChatGPT

 

For this step you will require a premium subscription to ChatGPT.

 

Select ChatGPT 4 > Advanced Data Analysis.

 

In the message dialogue box, hit the plus sign and upload the transcript file.

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Step 3 – The Prompts

 

Prompt 1:

 

(Upload transcript file)

Please confirm that you can read and understand the uploaded file from start to finish.

 

Prompt 2:

 

Thank you.

 

I want you to act as a master online business growth specialist and copywriting expert.

 

The attached file is a transcript from a video. This video will form a mini-product that we will sell for {price}.

 

The mini-product will be sold directly after people opt in for a lead magnet.

 

Based on the content of the video, we want you to design a lead magnet that will:

  • Be highly attractive to our audience
  • Will help our audience solve one major problem that is keeping them awake at night
  • Will get our audience to take one immediate step to solving their problem
  • Will position our audience so that they are ready to buy the mini-product

 

A good lead magnet has the following characteristics.

  • Solves one major pain point
  • Deals with one specific topic only
  • Provides practical, actionable steps for people to solve their problem
  • Promises a framework, process, cheat sheet, or step-plan people can follow
  • Guarantees a highly desirable outcome in the shortest time frame possible, with the least amount of work required
  • Makes achieving the outcome feel easy
  • Can be consumed and implemented within 15 minutes of downloading

 

The mini-product should feel like the logical next step someone will take once they opt-in for the lead magnet.

 

The mini-product can solve the next problem our audience faces or help them solve the same problem as the lead magnet but quicker, easier and with less effort.

 

Please suggest five outlines for potential lead magnets based on the above criteria. 

 

Prompt 3:

 

Thank you.

 

Please give a detailed content outline for each of the 5 Lead Magnet ideas provided based on the criteria.

 

Please include headings and a synopsis of each section of the lead magnet.

 

Please draft it in human language that will avoid all AI detection software.

 

Please draft it in a friendly and relaxed voice matching the style of the transcript provided.

 

The copy drafted should be at a 6th-grade or below level.

 

It is essential that the lead magnet positions our audience to purchase the lead magnet.

 

Please ensure that there is still a reason for someone to purchase the mini-product once they have downloaded the lead magnet.



Prompt 4

 

Thank you.

 

Taking lead magnet outline {number best LM outline} please draft a complete lead magnet that is ready for my audience to consume.

 

Please keep all the criteria given previously in mind.



Prompt 5+

 

Based on the outputs, you will need to ask ChatGPT to refine or redraft certain sections.

 

Here are some of my favourite requests:

  • Please expand section {x}
  • Please redraft section {x}
  • Please provide a detailed step guide for {x}
  • Please identify the primary issues people face when attempting {x}
  • Please create a practical and useful checklist
  • Please suggest visuals to accompany each section
  • Please convert this into a unique acronym based framework

U – Uplevel Ads 

ad to free workshop

Sometimes, it’s best just to give people all the information they need to decide up front.

 

There is an interesting touch here promoting two workshops per day over three days at different times.

 

This will maximise the number of people attending at least one of the sessions.

 

However, it may mean that fewer people will attend all three sessions.

 

I would love to see Marisa’s data on % of attendees who view all three sessions.

 

I love the simplicity of the ad format:

  • Hook (self-interest – your course sells)
  • Details (it’s convenient)
  • No. 1 reason you should attend
  • What you’ll learn
  • Why you should register now
  • CTA

 

Oh and just because you’ve delivered the workshops doesn’t mean you have to stop your ads.

 

The “Access All Areas” pass is a great reason to run ads to your opt-in up to the last day or two of your launch.

ad to free workshop

In fact often, these ads will perform better because of a sense of immediate gratification.

 

Facebook Ad Swipe Files:

 

N – Now Launching

offer page

I hate the word “Skyrocket”. It’s meaningless waffle. 

 

It doesn’t give your audience any indication of the measure of the transformation possible.

 

Overall I am not a fan of the headline. 

 

It lacks any form of specificity or transformation. 

 

But weak headlines will be overcome when you have a large, loyal, well-primed and positioned audience.

 

I do love Marisa’s support and FAQ section at the very top of the page.

 

It’s clear one of the key questions they get is….”What is an Experience Product?”

 

As “experience product” is vague it makes sense to answer the question right away rather than leave it as an unanswered objection in the mind of your audience.

 

Offer Page Swipe Files:

 

C – Conversion Optimization

C – Conversion Optimization 

Want to increase sales of your online course or membership? 

 

The biggest challenge facing online business owners is converting leads into sales. 

 

Here are 4 strategies to increase your sales conversion rate. 

 

Are you tired of not hitting your targets despite having a great digital product? The problem may not be the product itself but rather how you’re presenting it. In this thread, I’ll show you how to use social proof to convince people to buy from you.



1️. Use testimonials and reviews from satisfied customers. Showcase them on the sales page, email sequences, and social media. Prospective customers are more likely to trust you if they see others have achieved the results you promise.

 

2️. Display images of positive comments on social. When people see not just the words people use but the images of where they have posted, the impact is even stronger. Make sure to include screenshots of positive comments from social media.

 

3️. Feature media outlets that you have appeared on. People are more likely to trust you if they see reputable sources have featured your message. Display the logos of media outlets or link to articles in which you’ve been featured.

 

4️. Use case studies that show how your product has helped others. People are more likely to buy when they see how your product can solve their problem. Make sure to use real-life examples with quantifiable results.

 

By using these social proof strategies, you can increase your sales and profits from your digital products. But don’t take my word for it. Try them out and see the results for yourself!

H – Hot Take

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Simplicity….the key…

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

Free Workshop Opt-in Page Optimization

Free Workshop Opt-in Page Optimization

Micheal O'Neill

Free Workshop Opt-in Page Optimization

Embark on a journey of strategic insight as we delve into the intricacies of Free Workshop Opt-in Page Optimization, inspired by Marisa Murgatroyd’s masterful Challenge Funnel. Discover how each stage, from addressing the initial concerns of budding entrepreneurs to propelling them toward scaling their courses, is meticulously crafted to enhance audience engagement and drive meaningful conversions.

4 weeks ago, we reviewed a Challenge Funnel from Marisa Murgatroyd.

You can check out that funnel review here:

It’s always interesting to see how people stack launches. 

The high-level overview of her Challenge Funnel was:

  • (Lead Magnet) 
    • The 20 Most Profitable Online Course Mega-Niches
  • (Challenge) 
    • Crack Your Course Idea

Now we have her Signature Product Funnel:

  • (Free Workshop) 
    • The Simple Formula For Creating Ultra-Profitable Courses
  • (Signature Program) 
    • Experience Product Masterclass – Skyrocket Your Income With A New Kind Of High-Impact Online Course
Free Workshop Opt-in Page Optimization

Do me a favor. I know you are busy, but take 10 minutes for a simple exercise.

Step 1 – Study Marisa’s Roadmap

  • Put yourself in the shoes of someone who wants to start an online business. What is keeping them awake at night? What is the first problem they face….
  • Problem 1 – What’s a good topic for my course? 
  • Solution 1 – The 20 Most Profitable Online Course Mega-Niches
  • Problem 2 – Ok I know my niche but how do I come up with my “Big Idea”
  • Solution 2 – Crack Your Course Idea Challenge
  • Problem 3 – How do I make sure my course is profitable
  • Solution 3 – Free Workshop – Ultra Profitable Course
  • Problem 4 – How do I scale my course?
  • Solution 4 – Experience Product Masterclass

Notice how each stage solves the #1 top-of-mind problem for someone at that level.

Then, the solution perfectly positions them to step to the next level.

Step 2 – Map Your Perfect-Fit Client’s Journey From Nubie to Master

  • Pick someone at the very start of their journey. What’s their #1 problem?
  • Once they have solved that problem, what’s the next challenge they will run into
  • What are all the stages and steps (problems they need to overcome) to get from where they are today to where they want to be? 

Step 3 – Map Your Value Ascension Roadmap

  • What can you offer (free and paid) at each level to help them solve the problem they face and prepare them to take their next steps?

This could be the most valuable 10 minutes you’ll ever spend in your business.

Opt-in Page Swipe File:

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Mastering Your Value Ascension Roadmap: A Strategic Guide

Micheal O'Neill 3 Comments

Mastering Your Value Ascension Roadmap: A Strategic Guide

If you haven’t deliberately mapped out your Perfect-Fit Client’s Value Ascension Roadmap, then best-case scenario, you’re leaving money on the table. Money that your clients would love to have spent with you. Worst case scenario, you’re not supporting your community in the way that you should. And you risk losing the hearts and minds of loyal followers, who may look elsewhere to have their needs met. Your Value Ascension Roadmap is the plan that you have for a Perfect-Fit Client to achieve the ultimate transformation that you can provide, and the milestones that they will hit along the way. 

Your Value Ascension Roadmap is a graphical representation of the levels of service and interaction between you and your clients.  From your Perfect-Fit Client’s perspective the further along with the roadmap they travel, the greater the value they receive. This is normally delivered by means of increased touchpoints, live interaction, deeper levels of content, group coaching, and all the way to masterminds.  And from your internal perspective, it illustrates the increase in value to your business as the amount paid by your clients increases further down the roadmap that they travel.

Table of Contents

A Common Mistake Most Knowledge-Business Owners Make and How to Avoid it

With the ever-increasing cost of front-end client acquisition, it is essential that we have a reliable and scalable methodology for acquiring new clients. A mistake that many online business owners fall into is that they do not have a systematic model to convert leads to paying clients as quickly and efficiently as possible.

And not only is this risky from a business continuity perspective but it can also be extremely costly. an expensive mistake to recover from. Without a system to recoup your investment in ads, you end up at the mercy of fluctuations in new client acquisition costs which can result in mass erosion of profits. In addition, if you don’t have a Value Ascension Roadmap you are limiting the lifetime value of a new client and you risk losing clients after their first interaction since they don’t have a logical next level to ascend to. 

This can be an expensive mistake to recover from, especially when you take into account that it costs 5 times more to acquire a new client than it does to sell something to an existing client. That is why having a logical, sequential, and useful Value Ascension Roadmap that genuinely maps out a Perfect-Fit Client’s journey to the ultimate transformation that you provide, will both save you and make you money giving your business financial security.

The Dangers Of Not Having A Value Ascension Roadmap For Your Online Business

A good friend of mine had a profitable online course. Things were going great, their clients were getting massive results, they had an offer that converted and they had built great systems in their business.. They had great cash flow from their course sales, which enabled them to expand their team and grow their business. 

The business was booming and they were on top of the world …until….a big launch flopped. Now the reasons why the launch flopped were numerous and worse of all, many were outside their control. But bottom line, they didn’t get anywhere near the sales that they were expecting. With so few sales, all of a sudden finances began to get tight. So they did what anybody would do in that case, they scrambled hard and they brought forward one of their mini launches. Unfortunately, coming so close the first flop stuttered too. Now, they were in real trouble. They were running out of cash fast.

With their backs to the wall, they decided they needed to diversify their revenue streams. They released a mini-product for people they felt weren’t ready to jump to their signature product. Bingo, it worked. They enrolled lots of new clients which injected fresh energy and enthusiasm into their community. The revenue wasn’t enough to cover the losses from the failed launch but it stabilized their cash flow, and things started to look up. 

But the story doesn’t end here. They realized that if people on the front end needed this little mini-step, maybe people who had gone through their course needed additional support on the back-end. They realized that despite people having all the knowledge they needed many were struggling to implement what they had learned. They decided to launch a membership and invited everyone who had been through their course to join. This turned out to be one of their biggest launches ever.

Their clients were appreciative of the opportunity to further their journey and to learn more, plus they had stabilized their cash flow. Everyone was happy. And by the time my friend got around to their next big launch, they had an entire army of clients from the mini-product who were now ready and waiting for the opportunity to step up to the next level.

Hopefully, this example illustrates why the Value Ascension Roadmap is not just about revenue generation, but also about serving your clients in a deeper, more meaningful way, meeting them where they are giving them little steps they can follow, and always having a new level for them to ascend to as they seek the ultimate transformation you can help them achieve.

Instead of an uphill battle for you and your client, you’ve got a step-by-step process that makes your ascension process easy. And once somebody gets onto the Roadmap, they won’t want to get off.  Because your Perfect-Fit Clients need you. They need direction they need support, and they will thank you for mapping their journey out in advance.  And you will see their gratitude expressed with even higher levels of profitability and revenue for your business.

Your Value Ascension Roadmap Simplified

Whether you have a product or a membership, start by identifying the five to seven core topics that you help your Perfect-Fit Client address to achieve the transformation you know is possible for them.  Let’s say for example you are an online fitness and health coach. The core topics that you address in your course or membership could be as follows:

  1. Cardio Training
  2. Weight Training
  3. Nutrition & Food
  4. Technology & Fitness
  5. Mindset & Goal Setting

Level one, of your Value Ascension Roadmap, is your free content. For each core topic, you produce front-end content in the form of blog posts, videos, and social posts. In this case, all you need is 10/11 titles under each topic and you have a full 52 weeks of content. Level two of your Value Ascension Roadmap are your Lead Magnets.

Each one of your core topics could have a Lead Magnet associated with it. The Lead Magnet is something of real value that either delivers a small % of the overall transformation you offer or helps a Perfect-Fit Client take their next first step on your Value Ascension Roadmap. 

The Lead Magnet has to be valuable enough that someone will be willing to exchange their email address but simple enough that they will be able to gain the promised value within 15 minutes of downloading.    

This doesn’t mean that you need to have 6 lead magnets. If you are strategic with your Lead Magnet production you should be able to create Lead Magnets that cover more than one core area. A huge benefit of this is that you will now be able to promote a lead magnet with every piece of content you publish. Remember a Perfect-Fit Client should have an easily identifiable path to follow all the way from your front-end content to their ultimate destination on your Value Ascension Roadmap.

At level 3 of your Value Ascension Roadmap, you will have your initial front-end offers. If you are following my model this is the level on which your Mini-Front End Liquidator and your Mini-Priming products will live. These products are the logical next steps for your Perfect-Fit Clients to take once they have opted-in for your Lead Magnets. Again, multiple Lead Magnets can lead to a single product and your Value Ascension Roadmap continues to narrow.

The subsequent levels on your Value Ascension Roadmap are completely dependent on your business, your goals, and your personal and business strategy. With this model in place you have a fully automated organic lead generation system on autopilot and also strategic, fully aligned, revenue optimized funnels for paid channels.  Having met people in their world, connecting with the challenges and opportunities they face, with your front-end content you can then provide them with the next steps they need to take on their journey to the ultimate transformation you can help them achieve.

Continuing the example from above, picking the core topic of Nutrition & Food. You record a video and publish a blog post on the 4 Foods That Are Sabotaging Your Health and Fitness Goals. From both of these, you link to a free 7-day Meal Plan. When people opt-in for the 7 Day Meal Plan they enter an engagement sequence that concludes in an offer to sign up for a $47 mini-course on Fueling Your Body & Mind For Ultimate Sport Performance. This mini-product should then position a Perfect-Fit client for your signature program or membership which will deliver the content that they need to achieve the ultimate transformation that you can help them achieve. The levels above this are designed so that they can get the same transformation only quicker.

After identifying the levels of your Value Ascension Roadmap, the offers for each level, the core topics associated with the overall transformation, and the Lead Magnets that will move a Perfect-Fit Prospect over the line from casual observer to committed follower it’s time to put your master plan into action and create a content creation plan. 

And the best part about the Value Ascension Roadmap is that once a person steps to a new level you already have a plan in place and a process to ascend them not just to the next level but for multiple levels after that.  Your goal is to keep your Perfect-Fit Client moving up your Value Ascension Roadmap. The further they travel the greater the transformation they experience and the greater the return to you, the person helping them achieve a future that they may not even have imagined was possible for them. 

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3 Quick Ways to Identify Your Perfect-Fit Client

Micheal O'Neill 5 Comments

3 Quick Ways to Identify Your Perfect-Fit Client

Having a long-term view of the transformation you want for your Perfect-Fit Client is crucial to the success of your online business. As Course Creators and Membership Site Owners, our sole business focus should be on helping our Perfect-Fit Clients achieve the transformation they seek.

Not everyone will want to move at the same pace or invest at the same level to achieve their desired transformation and that is perfect. Our job is to meet them where they are and help them move forward at the most suitable pace for them.

Therefore, a Value Ascension Roadmap is essential for your online business. It makes sure that your Perfect-Fit Client always has a destination to aim for and always has a next step to take.

Your Value Ascension Roadmap will begin with your free content. This may be your blog, social, podcast, or YouTube. From your free content, you want to entice them to opt-in to your email list through a Lead Magnet and then offer them entry to a front-end membership or course. 

From here they will step into your signature program/membership and if they are suitable, all the way to your coaching program and high-end masterminds.

Your job is to know what your Perfect-Fit Clients’ most important next step is at each level and how you can best support them to take that step. 

Often online business owners run into difficulty when their Value Ascension Roadmap isn’t fully aligned from one level to another, or the groundwork hasn’t been laid well in advance of the next milestone on the Roadmap.

In order to attract and hold your Perfect-Fit Clients’ attention there has to be a number of things in place:

  • The first one is your Value Ascension Roadmap, with clear descriptors of the transformation on offer at each level, any pre-requisites, or qualification factors. In addition, you much have a clear and compelling offer for each level.
  • Your Perfect-Fit Client needs to see evidence of the transformation that you have helped others achieve at the next level of the Value Ascension Roadmap so that they are compelled to do what it is that you’re asking them to do. You may be able to transform someone’s life but if that person doesn’t believe in you they will never take the necessary steps.
  • And finally, you have to enroll them in a better future for themselves. This is where you enroll them not on you and your product or membership, but you enroll them in themselves. Very often you are showing them a future that they may not have even imagined was possible for them.

So now that you have created an environment to attract your Perfect-Fit Client how do you distinguish between Perfect-Fit and ok client. Here are 3 quick questions to ask yourself:

Am I Excited by The Prospect Of Speaking To This Client?

When you have an opportunity to engage 1-on-1 or in a group do you get excited when you are about to speak to that client? Do you feel energized, on top of the world, having a sense that you’re making a difference in their life? 

Because if there is an ounce of reluctance the chance is that the person is not your Perfect-Fit Client. There are two reasons why I am so passionate about people attracting their Perfect-Fit Client 

  1. If you’re not excited about helping your clients achieve their ultimate transformation, showing up day after day and playing full out is going to be hard.
  2. If you are not showing up 100% every day and feeling even a tiny bit of reluctance, your Perfect-Fit Clients are going to pick up on that.

If you are genuinely excited about the thought of every single interaction with your clients, this is when your business will take off.

Can This Client Achieve The Ultimate Transformation I Know Is Possible For Them?

As described above, your Value Ascension Roadmap should have different levels of transformation that your Perfect-Fit Client can attain. Some people are going to move at a different pace to others and that is fine, but, do you think the Client can achieve the transformation that is possible for them on that level.

Your goal shouldn’t be that everyone makes it to your top-level mastermind. That is only for a select few people who want to get the maximum results, in the fastest manner possible and are willing to invest accordingly.

Often when I am working with my Perfect-Fit Clients on their Value Ascension Roadmap we discover that the most appropriate level for their Perfect-Fit Client is in their Group Coaching Program.

Are They Ready For The Next Step? 

Depending on their Value Ascension Roadmap, you’re going to have different stops. Each stop will come with a different price level that people will pay.

Price resistance is often a sign that either people don’t believe in themselves, or they don’t believe in you. More often than not, however, it comes down to self-belief.

You are going to start with free content and lead magnets. From here you’ll have front-end, self-liquidating offers, then mini-courses and programs all the way to your signature program or course. And at the end of their journey, you’re going to offer them high-end masterminds.

If they are not ready to move to the next level on your Value Ascension Roadmap that is fine. It may be that they need more time on the level that they are on to build their confidence.

The worst thing you can do is step someone up to a higher level before they are ready. Your Perfect-Fit Client may not always have the skills or experience required for the next level but as long as they have the attitude and appetite that is all they need.

If you answer yes to the three questions above it is a good sign that you are working with a Perfect-Fit Client. When you identify a Perfect-Fit Client the job isn’t complete as you now have to analyze their personality, traits, attitudes, and behaviors to build a profile so you can attract more and more of the same.

If you would like to schedule a free Perfect-Fit Client Mini-Strategy Session, simply click the link and we will build a customized client attraction framework for your online business