How to Launch Your Membership with a Webinar Funnel
Here's what we have for you today
Crafting Irresistible Facebook Ads to a Free Webinar
Simple ads work too….
Here is a very simple retargeting ad from Tracey Harris.
3 Elements To Inspire Your Ad Campaigns:
- We do all the hard work to drive people to our launch opt-in pages with ads, but sometimes we need to remember the easy stuff. Based on the video script, “You were checking out registering for my Instagram mastery masterclass…” this is clearly a retargeting ad. Every launch should have a campaign that retargets people who visit the opt-in page but don’t register.
- With a solid primary promise, you don’t need a complex explanation – 3 proven secrets for turning Instagram followers into paying customers.
- [FREE] converts well. If you are offering a lead magnet, webinar, or launch workshop, always include at least one headline option with [FREE]. I’d bet good money it will outperform other similar headlines without it.
Facebook Ads Swipe File
Unlocking the Secrets of a Membership Launch
Today we’re diving into a launch by Tracey Harris for her Social Method Society.
The Social Method Society membership is AUD $70 (USD $45) per month with an annual payment option of AUD $700 (USD $456).
Tracey is using a 3 webinar launch strategy.
This will see her repeat the same live webinar on Tuesday, Thursday, and Friday.
This can result in a very long open and complex open cart period.
A more common option is to run the 3 webinars over 2 consecutive days.
This compresses your open cart period and keeps your email strategy simple.
Tracey is using the Demio platform to deliver her webinars which gets a big thumbs up from us.
Here is a link to Tracey’s offer page:
3 Elements To Inspire Your Ad Campaigns:
- I love the headline structure – Why you are struggling to do {TASK} and {DESIRABLE OUTCOME}, and what to do instead. The copy and structure of the opt-in page are heavily influenced by Russel Brunson.
- “3 Secrets” is directly from Russel’s Perfect Webinar playbook, and the mechanism works. The number 3 is magic in marketing. It is the number of points we can hold in our heads and remember. 3 seems manageable and definitive, but there is enough “value”. It also gives the person opting in confidence that even if they are doing one or two of the points, there is still value in attending.
- Nice use of the “Minus the overwhelm, anxiety, fear and wasted time” We normally see this as part of the headline formula “Get {Primary Desire} Without {Primary Frustration}. It’s a nice addition here as a stand-alone line.
