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Lead generation isn’t easy.
But it doesn’t need to be as hard as most online business owners make it.
Without a dependable source of leads, your online business will die.
The quicker you crack the lead generation, the easier your life will be.
I’ve built lead generation funnels that have generated hundreds of thousands of leads and millions in revenue with funnels for my clients.
Here’s my simple 3-step framework to build profitable lead generation funnels.
Step 1 – Create a highly attractive and valuable freebie
It all starts with a highly desirable freebie.
People will do more to avoid pain than gain pleasure. The best freebies solve a #1 top-of-min pain point for your perfect-fit client. The bigger the pain point you can solve with your freebie, the more attractive your perfect-fit client will find it.
The best freebies solve problems that keep your perfect-fit client awake at night.
Step 2 – Generate a consistent source of traffic
Now that you have your freebie, you need people to see it.
If you want to go quickly, use paid ads. If you’ve got more time than cash, go organic. Organic traffic sources like social media, blogs, podcasts, and YouTube are fantastic, but they take a long time to get up and running. Paid ads will shortcut the process.
One way or another, an investment is required. You either pay with money or time.
Step 3 – Make a mini-offer immediately
The best way to ensure a profitable funnel is to offer a front end mini-product immediately after people opt-in for your lead magnet.
The goal of a front end mini product is to cover the costs of your ad campaigns. With your ad costs covered, everything you make after is pure profit. Imagine what your business would look like with unlimited free leads.
Having a front-end mini product is the unfair advantage you need over your competitors.
Building a profitable lead generation funnel isn’t complicated with the right approach.
But it is the biggest gift you can give your business.
And it is the edge you need to succeed.