Hands up who loves a clean and simple webinar registration page. Here at Kelso Digital we are huge fans of clean. Stu sticks to the proven blueprint here:

Inspiration for your opt-in pages:

• Stu follows our 5 Part Landing Page Formula – Headline, Sub/Pre Headline, Body Copy, Image & CTA
• Selective use of bold draws readers’ eyes to certain points. When done correctly you should be able to scan the headings and bolded words and be compelled to register.
• We like to keep bold sections to 3-4 words max. Remember their purpose is to help people quickly scan.
• In text heavy pages like this I would also bold the following words – $100 billion – opportunity – selling and delivering digital products – incredible innovations – amazing results for you
• By just scanning the headline and the words listed above, if you have a course or membership, you should be sold on attending.
• Stu uses the trusty 3/5/7 in the heading. Specificity will drive conversions.

What we’d test:

• I’m a huge fan of Stu’s and this isn’t his best funnel. 
• The text on the page feels too blocky and hard to read.
• Our 5 Part Landing Page Formula encourages people to use 1-2 lines of text and 3-4 bullet points to get your message across. Yes, you have to work harder to condense your message and keep its punch but you will be rewarded with higher conversion rates
• The Register Now button is small and tucked away in a low eye traffic part of the page.
• We would test flipping the image and the copy to opposite sides of the page
• The blue button also blends in with the page. I would make this brighter so that it stands out more. Remember branding has nothing to do with on page conversions.

Swipe:

• SWIPE FILE – 0035 – Stu-McLaren – Webinar Registration Page
• SWIPE FILE – 0035 – Stu-McLaren – Webinar Registration Pop Up
• SWIPE FILE – 0035 – Stu-McLaren – Webinar Registration Thank You Page
• SWIPE FILE – 0035 – Stu-McLaren – Plan It Build It Sales Page

C – Conversion Psychology 

Unlock the Secret to Selling More Digital Products: 5 Proven Strategies that Trigger Commitment and Consistency

Hands up 🙌…if you want to sell more digital products.

Whether you want to reach more people… 

…or scale your sales from 6-7 figures… 

…use this principle to move people to action.

Here are 5 ways to trigger Commitment & Consistency.

1. Use micro-commitments: People want to remain consistent with their previous decisions. Ask for small commitments before bigger commitments. This is why lead magnets and mini-front-end offers work. Even getting a “yes” when people read your copy is a win. 

2. Use social proof: Use testimonials, case studies, and success stories to show how others have already committed to your course or membership. This can help to create a sense of validation and encourage others to do the same. Think of it as a domino effect.
3. Use urgency and scarcity: Offer limited-time bonuses, early birds and limit the number of spots available. It’s all about creating a sense of exclusivity, FOMO and making people commit before they miss out.
4. Use free trials or money-back guarantees: Nobody likes to take a big risk. A free trial or money-back guarantee reduces the perceived risk of committing to your course or membership and encourages people to give it a try.
5. Use outcome statements: Communicate how your course or membership aligns with the personal values and goals of your audience. Show them how you will help them achieve their goals. This will make your offer feel consistent with their past decisions and actions.

H – Hot Take

You don’t always have to do it on “hard mode”. Every day ask yourself the question:

• What would this look like if it was easy?