No one likes overspending on Facebook ads.

Yet that’s how most online course and membership business owners feel.

Here are 4 ways to get a better return on your ad spend 

(without mentioning copy or creative)

1. Use the right objectives:

The best top-of-funnel results will come from the video views objective. Middle of the funnel, you’ll get the best results from Leads. Bottom of funnel use purchases. Only use reach for retargeting campaigns and traffic is rarely a good option.

2. Analyze past winners:

We all have winning ads that we’ve forgotten about. Go back through your past campaign performance. What copy, creative, and audience has worked in the past? How can you reuse it or inspire your current campaigns? 

3. Have a testing plan:

Until your ads are profitable, test new copy and creative every 3-5 days. When you are profitable, you still should be testing every week. But go about it in a systematic way. Have a plan for what you want to test and why. And, make sure you keep a test journal. 

4. Don’t only rely on Facebook reports:

Blend Facebook reports with data from your CRM and sales platform. You don’t need third-party platforms like Hyros or Triple Whale when starting, but as spending increases, they will be a consideration.