L – Latest News

Meta is cashing in on the blue checkmark craze by rolling out Meta Verified

If you’re curious about Meta’s new offering, read on to find out how it works and what you get for your monthly fee.

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Meta says “adios” to digital collectibles for now

So read on to find out which companies are still NFT-crazy and which ones are breaking up with the trend faster than you can say “blockchain.”

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Are you tired of getting search results that leave you wanting more?

Well, Bing is here to chat! Bing Chat answers are replacing some of the answer boxes in search results, giving you the opportunity to ask more questions and get more personalized responses.

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L – Latest News

Stop everything you’re doing and listen up!

OpenAI has just launched GPT-4, and it’s not just any AI model, folks. This bad boy has human-level performance on various academic and professional benchmarks, making it a game-changer.

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Google is set to add AI features to its Workspace products

The new features will enable users to generate, summarise and brainstorm text with AI in Google Docs, produce full emails in Gmail, and create AI imagery, audio and video to illustrate presentations in Slides.

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Buckle up and get ready for some hard truth, because engagement rates are dropping across the board!

But don’t fret, read this article to get the latest scoop on the median engagement rates for 14 industries on Facebook, Instagram, TikTok, and Twitter, and learn how to step up your social media game!

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L – Latest News

TikTok takes on Netflix and Amazon with new premium series feature for creators

Don’t miss out on this chance to see how TikTok is shaking up the streaming market, while also potentially creating a new revenue stream for creators and unique advertising opportunities.

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Get ready to take your storytelling and production value to the next level with these new AI tools for Youtube

YouTube’s new leader, Neal Mohan, has teased upcoming AI tools that will allow creators to virtually swap outfits and create fantastical film settings. This is a must-read for anyone interested in the future of YouTube and the creative possibilities of generative AI.

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Microsoft is shaking things up in the world of local search with the announcement of its new local search ads for Bing.

With additional updates such as code-free custom conversion setup and custom audience list creation, this is a great opportunity to enhance your online presence and drive sales. Don’t miss out!

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Facebook just dropped their quarterly Widely Viewed Content Report

Get ready to upgrade your ad game and learn the secrets behind Facebook’s distribution systems. Don’t miss out on this juicy intel!

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Google Ads is shaking things up with changes to their location targeting settings! 

Say goodbye to low-impact options and hello to a more intuitive targeting experience. If you’re looking to simplify your campaigns, read on to learn more about the changes and how they’ll affect you. Don’t miss out on the chance to improve your targeting game!

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LinkedIn is expanding their interest targeting options

So, if you want to easily reach your B2B audience with tailored content while their interest is still hot, don’t miss out on the chance to serve ads directly to people who may be ready to learn more about your product or services!

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L – Latest News

Elon Musk is tweeting again, and this time he’s suggesting that Twitter might just open-source its algorithm next week! 

Who knows if it’s a joke, but if it’s true, get ready to be disappointed at first and then amazed as the algorithm improves rapidly.

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Experience the ultimate level of social media protection, visibility, and support with Meta’s new subscription bundle, Meta Verified. 

Say goodbye to account verification, security, and support worries—Meta Verified has it all. Plus, increased visibility and reach for your account for just $11.99 a month, it’s a no-brainer!  

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TikTok has released a new feature in their Creative Center – Top Products

With TikTok Top Products, you’ll be well-equipped to analyze, plan, and adjust your campaigns for maximum success. If you’re serious about marketing your business on TikTok, you must check out this amazing new feature.

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L – Latest News

Google falls behind in AI race as competitors outpace its innovation and research efforts

Google is falling behind competitors in AI as they have failed to maximize their own inventions and have kept their best researchers focused on corporate strategy. While Google has made advances in AI computation hardware and developer platforms, competitors like OpenAI are making progress in large language models and AGI, and inventing new technologies such as DALL-E 2 and ChatGPT.

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Get ahead of the game with Pinterest Academy! 

Sharpen your Pin marketing skills with their refreshed education courses, including video and visual elements, and earn achievement badges along the way. With 450 million users and a focus on shopping intent, it’s worth digging deeper into the platform and seeing how it can benefit your brand. Plus, who doesn’t love a good achievement badge?

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Boost your TikTok game with Promote

TikTok just made it easier to turn your existing videos into ads with its new targeting and boosting features on the Promote platform, so you can finally take a step up in your influencer career. The new features give TikTok creators additional tools to target their desired communities, making it a great opportunity to increase your organic content’s visibility and amplify your creator marketing budgets.

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Twitter causes uproar among users as it makes TweetDeck exclusive to Twitter Blue subscribers

Twitter’s latest move to make TweetDeck a Twitter Blue exclusive feature has many Twitter users up in arms. The move is seen as a way to boost Twitter Blue’s subscriber base, which currently has around 300,000 paying subscribers, a far cry from the 33 million needed for it to make up 50% of Twitter’s overall revenue. But will making TweetDeck a Blue exclusive feature really help? Only time will tell, and we’ll be here to report on all the Twitter drama as it unfolds.

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L – Latest News

Meta goes all in: Zuckerberg bets on AI and metaverse to reverse Q4 revenue slump

Zuckerberg is going all in on AI and the metaverse. Will the bet pay off or will he lose his shirt?

Google launched its AI chatbot tool “Bard” in an attempt to rival OpenAI’s ChatGPT

I would never bet against Google. Hell, they invested $300 million in OpenAI and OpenAI uses the language model Google developed to train ChatGTP. All the same…. They need a big play to keep up to speed with ChatGTP and Microsoft. Here’s what they are planning. 

Oh NO….Google AI chatbot Bard gets answer wrong in promo video… Not the start they were looking for…

Chat A.I. is not an all seeing Oracle. It’s a language model. It predicts the next string of words after being fed a previous string of words. It doesn’t know anything. But still Google should really have fact checked this promo video – Blushes all round…. and 9% wiped off its stock valuation.

Revitalizing social media with Artifact – A personalized newsfeed that revolutionizes discussions!

Like TikTok but for text. Not exactly the groundbreaking start up I would have expected from the founders of Instagram. And yet, here we are. Think of it like an algorithmic news feed. The longer you spend reading an article the more articles like that you are shown. There are some similar apps in Asia which have gone mainstream. It will be interesting to see how this plays out.

Here’s the skinny on the new Facebook updates

We’re only 30 days into 2023, and Facebook have already released 4 updates to the ad platform. Here’s an overview of all 4 updates and thier impact on you the advertiser. 

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Don’t sleep on Twitter ads… In Elon we trust!

It’s like they read our minds and knew we needed a way to reach those high-intent Twitter users. So, if you’re an advertiser on Twitter, don’t miss out on this opportunity to step up your game and get your message in front of the right people at the right time. 

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Capture email address direct from your Instagram profile

Instagram just added a new ‘Lead Form’ option to your IG business profile CTA buttons, giving you new ways to caputre emails from youor profile. You can now choose between a standard data collection CTA or add custom questions to better understand your followers and gather more information for follow-up and planning. 

It’s time to check your IG CTA options and see how you can use this new feature to your advantage!

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Want to know the secret to TikTok’s success?

It’s not just the dancing, lip-syncing, and comedic skits- it’s the fact that advertisers can’t get enough of it. Even during a slowdown, ad spending on the platform continues to rise, proving that TikTok is the future of advertising, and you don’t want to miss the train. 

Read this article to find out why TikTok is taking over the ad world and how you can hop on board..

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It’s time to step up the game, Google

Google is feeling the heat from OpenAI’s ChatGPT, because they’re planning to launch over 20 AI products this year, including a demo of their own search chatbot. Looks like they’re finally ready to play with the big dogs. 

But let’s hope they don’t release any AI’s that will try to take over the world…again.

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Hold on to your hats, folks! 

Facebook is changing the game with their latest update to Accounts Center. They’re renaming “people” to “Account Center accounts” in their Ad metrics. But don’t worry, they’re not changing the math, just the name. 

So, don’t panic, just read the blog post and be ahead of the curve.

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This will change SEO and search forever!

Imagine asking your search engine “How can I get more subscribers for my membership?” and it gives you a customized marketing plan, no research, no website hopping. 

Well this may be closer than you think..

Microsoft’s Bing is getting a brain upgrade with the integration of ChatGPT. 

But beware, with this level of convenience comes the risk of ad revenue reduction and a shift in SEO optimization strategies. 

Want to know the cost of making your brand Insta-famous?

Look no further. This post breaks down the prices of influencer marketing like a menu at Olive Garden. 

From micro-influencers to celebrities, you’ll learn about the different pricing structures and global pricing tiers for each social media platform. 

Spoiler alert: It’s a lot. So grab a coffee, a calculator and a pen, it’s time to get schooled on the art of paying for influence.

LinkedIn is getting a facelift!

LinkedIn is rolling out 7 new features that will make your life easier, from improved video accessibility to post-scheduling. 

It’s like a new year make over, but for your online professional presence. 

This blog post has all the juicy details, so you can prepare yourself. 

Let’s get ready to step up our professional game.