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Latest News 060123

YouTube Stories are getting kicked to the curb, but don’t worry, you’ve got alternatives.

And if you want to drive subscribers like a boss, YouTube Shorts is where it’s at. So sayonara, Stories, and hello to the future of YouTube content creation.

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Pinterest is taking a hilarious and innovative approach to diversifying their search and recommendations

Get insights into the practical implementation of end-to-end diversification, making your online experience more inclusive and exciting. Say goodbye to boring and hello to diverse content!

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Twitter has introduced picture-in-picture (PiP) video playback

Discover how this update can revolutionize your Twitter experience and potentially transform the platform into a primary source of entertainment and information.

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Latest News 052523

YouTube is shaking things up with 30-second unskippable ads on connected TVs

Say goodbye to those pesky 15-second consecutive ads and hello to longer, ‘richer storytelling’ that viewers at home will totally love. Plus, YouTube’s AI will help you find the perfect ad format to reach your campaign goals.

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OpenAI just dropped the ChatGPT iOS app, bringing all the AI-powered chatting goodness to your fingertips!

Sync your conversations, talk hands-free with voice input (although it might glitch a bit), and feel fancy with a more user-friendly interface. So, grab your iPhone, download the app, and start chatting like a boss.

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Montana takes a swing at TikTok, becoming the first state to ban the app

The Chinese-owned platform is shaking in its short-video boots as it faces off against cowboys and comedians in a wild showdown. Will Montana’s ban stand up in court? Stay tuned for the TikTok legal showdown!

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Latest News 051823

Get ready to ride the TikTok advertising wave like a pro

TikTok just dropped a new hub to help brands slide into its DMs and get cozy with its audiences. From tips and tricks to product roadmaps, this hub has everything advertisers need to become TikTok sensations.

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Buckle up, folks! Twitter’s got a new CEO

And she’s got some serious challenges ahead. From repairing relationships with advertisers to dealing with those elusive blue verification badges, this blog post spills the tea on the hurdles she’s about to face. It’s gonna be a wild ride, so grab your popcorn and get ready to witness the chaos!

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Meta is finally issuing refunds to advertisers after a glitch caused overspending and chaos.

However, it seems like smaller advertisers are still waiting in line while the big spenders get their money back faster, leaving everyone wondering how Meta calculates its payouts. It’s like waiting for a refund at a theme park – the line is long, the process is slow, and you’re not sure if you’ll get the full amount.

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Latest News 051123

Instagram’s changing things up and rebranding Branded Content Ads to Partnership Ads!

This means more opportunities for brands and creators to partner up and create killer content together. So, if you want to up your ad game and get those click-through rates soaring, read on! Don’t be left in the dust, join the partnership ad party!

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Instagram and Facebook are taking it to the next level with Reels!

They’re bringing AR Ads to Reels and Facebook Stories, making it easier for advertisers to reach their audiences with augmented reality and create unforgettable experiences! Don’t miss out on all the Reels action, read on and get ready to create some killer content!

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LinkedIn is at it again!

This time, they’re experimenting with generative AI prompts for posts. That means you could get AI-generated suggestions for a first draft of your next LinkedIn post.

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Latest News 050523

Love watching Reels but tired of seeing crap you’re not interested in?

Well, good news! Facebook is introducing three new features, including personalization controls that allow you to customize what you want to see more or less of.

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Meta has made an unannounced and rather drastic update to location targeting

This impacts advertisers who cannot ship outside of a particular location, politics, government, and schools, services for homeowners, and tourism. Although there has been no official statement as to why the change was needed, it could be due to privacy concerns, or the algorithm will sort it out.

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Are you tired of making ads that no one watches?

With new additions to Video reach campaigns and YouTube Select, you can maximize efficient reach, appear alongside trending Shorts, and make the long and Shorts of YouTube yours. So why not tap into the boom of short-form video and reach highly engaged audiences on YouTube?

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Latest News 042723

Twitter is requiring advertisers to pay for the privilege of spending money on their platform

The move is an attempt to “elevate the quality of content on Twitter and enhance your experience as a user and advertiser. Want to find out more? Read on, and pay up!

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BuzzFeed News shut down due to its “over-investment” into social media platforms

The instability of Twitter and a potential TikTok ban have made it less reliable for publishers, and the rise of short-form vertical videos has made external links back to publishers’ sites less amplified, leading to the decrease in site referrals from social media platforms.

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Google just made a huge announcement about ad account names!

So if you’re thinking of creating a new account or updating an old one, better think twice before breaking the new rules! Read on to find out more about why it’s important to follow these new naming conventions and avoid getting an ACTION_NOT_PERMITTED error.

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Latest News 042023

Instagram is keeping up with TikTok’s functionalities

With new discovery elements, merging of creative tools into the video composer screen, and insights into total and average watch time for Reels.

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Facebook’s new AI-generated Stories feature is here

And it’s using image recognition AI to create new stories from your shared content. Let’s see if this AI-generated Stories feature will be a hit or a flop, but it’s worth an experiment, right?

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Twitter’s Blue subscribers can now post 10,000-character-long tweets

This push for long-form writing comes as Elon Musk introduces creator monetization tools, allowing users to apply for monetization and offer subscriptions, with Twitter giving all money to creators for the next 12 months.

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Latest News 041323

Google is removing 4 attribution models for Google Ads and Analytics starting May 2023.

The change has garnered mixed reactions, but fear not – existing conversion actions will automatically convert to the data-driven attribution model. Read on for more details and get ready for some attribution modeling mayhem!

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Meta is set to release new generative AI ad creation options in the second half of this year

The system would allow advertisers to create entire campaigns with a few images and copy notes, leaving the heavy lifting to Meta’s AI systems. Read on to find out more about Meta’s latest AI developments.

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Apple may drop support for iPhone 8, 8 Plus, and iPhone X with the upcoming iOS 17 update

Despite user outrage, this decision is beneficial as these models have already received more than five years of support, which is longer than what competitors offer, and may not provide the optimal user experience.

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Latest News 040623

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Google just launched a new Ads Transparency Center

With this new hub, you’ll be able to learn all about the ads you see on Search, YouTube and Display. So, if you’re curious about the ads you’re seeing, check out the Ads Transparency Center today!

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Twitter’s messy attempt to wind down its legacy verified program has resulted in chaos

Legacy verified accounts don’t appear to have started disappearing yet, and technical challenges may prevent the quick removal of blue ticks at scale.

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Want to know how to double your audience on YouTube?

If you want to see outsized returns on your YouTube channel, check out this blog post and learn how to make the most of Shorts. It’s time to rock and roll!

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Latest News 033123

L – Latest News

Want to know what the cool kids are listening to these days?

YouTube’s got you covered with their latest ad offering that targets Gen Z based on the songs they’re vibing to. So, if you want to stay hip and connect with the youths, check out YouTube’s latest ad offering.

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If you advertise on Reddit, these updates will save you time, effort, and a few headaches.

The platform has just dropped a handful of new features for its Ads Manager, including automated ad creation and multi-currency support. Plus, you can now easily find targetable communities and analyze ad activity over a full year.

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Want to enhance your business page visibility, engage your audience, and streamline your hiring process?

LinkedIn has rolled out four new updates for business pages, including scheduling posts up to three months ahead, live audio-only conversations, automatic job posting, and following pages as a page. Don’t miss out on these innovative features that can take your LinkedIn marketing efforts to the next level.

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