Facebook ads are complex. 

Many factors impact the success of your campaign.

Writing copy that gets people to take action, however, is your greatest lever.

Here’s the key to writing persuasive Facebook Ad copy.

Persuasive copywriting is the #1 skill you need to develop to crack Facebook ads.

Yes, creative, audience, and setup are important, but if you give Facebook killer copy and a broad audience, you will see results. Here are 6 ways to write copy that gets people to take action. 

Craft a killer headline: Make it intriguing, benefit-driven, and focused on your audience’s pain points. A great headline grabs attention and gets them to read further.

Address their pain points: Speak to their challenges and how your product can help alleviate them.

Demonstrate the transformation: Don’t talk about benefits or features. Show people how their lives will be better. Pain a vivid picture of their future life once they have implemented your solution.

Use social proof: Incorporate stories, testimonials, and case studies to build trust and credibility with potential customers.

Create a sense of urgency: Deadlines, limited-time offers, and disappearing bonuses will nudge prospects to get off the fence and take action.

End with a clear call-to-action (CTA): Make it simple and direct. Tell them exactly what to do next to access your product.