Tag: social proof for course sales

Sell More Digital Products: 5 Strategies for Course Creators

Digital Product Sales: 5 Strategies for Course Creators

Micheal O'Neill
Sell More Digital Products: 5 Strategies for Course Creators

Digital Product Sales: 5 Strategies for Course Creators

Hands up 🙌…if you want to sell more digital products.

Whether you want to reach more people… 

…or scale your sales from 6-7 figures… 

…use this principle to move people to action.

Here are 5 ways to trigger Commitment & Consistency.

  1. Use micro-commitments: People want to remain consistent with their previous decisions. Ask for small commitments before bigger commitments. This is why lead magnets and mini-front-end offers work. Even getting a “yes” when people read your copy is a win. 
  1. Use social proof: Use testimonials, case studies, and success stories to show how others have already committed to your course or membership. This can help to create a sense of validation and encourage others to do the same. Think of it as a domino effect.
  2. Use urgency and scarcity: Offer limited-time bonuses, early birds and limit the number of spots available. It’s all about creating a sense of exclusivity, FOMO and making people commit before they miss out.
  3. Use free trials or money-back guarantees: Nobody likes to take a big risk. A free trial or money-back guarantee reduces the perceived risk of committing to your course or membership and encourages people to give it a try.
  4. Use outcome statements: Communicate how your course or membership aligns with the personal values and goals of your audience. Show them how you will help them achieve their goals. This will make your offer feel consistent with their past decisions and actions.
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Boosting Course Sales on Facebook with Psychology

Boosting Course Sales on Facebook with Psychology

Micheal O'Neill
Boosting Course Sales on Facebook with Psychology

Boosting Course Sales on Facebook with Psychology

Want to take your Facebook ads & marketing copy to the next level? 

 

Here are 5 psychological anchoring principles to increase your online course and membership sales.

 

  • Establish a reference point. Quote higher prices for your 1-on-1 or small group coaching packages and then present the price for your course or membership. Your audience will perceive the lower price as a great deal, even if it’s still higher than competitors.
  • Use social proof. Highlight the success of other customers who have taken your course or joined your membership. Testimonials, case studies & reviews are all great ways to use social proof as an anchor.
  • Create scarcity. People place a higher value on things that are scarce or limited. By creating a sense of scarcity in your copy, you can make your course or membership site seem more valuable. Set a deadline or limit the number of spots available.
  • Use bonuses wisely. Adding bonuses to your offer can make it seem more valuable, but be careful not to overdo it. Too many bonuses can decrease the perceived value of your offer. Pick bonuses that answer objections or help people move faster.
  • Be consistent. Use the same anchor points throughout your copy and marketing materials to create a cohesive message and make it easier for your audience to perceive the value of your offer.
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