Welcome to L.A.U.N.C.H., the Rosetta Stone of online business growth. We teach you the lingo so you can speak Conversion Rate Optimization like a natural.
Here’s what we’ve got for you today:
- Marisa Murgatroyd – Free Workshop Opt-in Page Review
- ChatGPT Prompt of the Week
- Marisa Murgatroyd – FB ad to free workshop review
- Marisa Murgatroyd – Offer sales page review
- 4 strategies to increase your sales conversion rate
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L – Leads
4 weeks ago, we reviewed a Challenge Funnel from Marisa Murgatroyd.
You can check out that funnel review here:
It’s always interesting to see how people stack launches.
The high-level overview of her Challenge Funnel was:
- (Lead Magnet)
- The 20 Most Profitable Online Course Mega-Niches
- (Challenge)
- Crack Your Course Idea
Now we have her Signature Product Funnel:
- (Free Workshop)
- The Simple Formula For Creating Ultra-Profitable Courses
- (Signature Program)
- Experience Product Masterclass – Skyrocket Your Income With A New Kind Of High-Impact Online Course
Do me a favor. I know you are busy, but take 10 minutes for a simple exercise.
Step 1 – Study Marisa’s Roadmap
- Put yourself in the shoes of someone who wants to start an online business. What is keeping them awake at night? What is the first problem they face….
- Problem 1 – What’s a good topic for my course?
- Solution 1 – The 20 Most Profitable Online Course Mega-Niches
- Problem 2 – Ok I know my niche but how do I come up with my “Big Idea”
- Solution 2 – Crack Your Course Idea Challenge
- Problem 3 – How do I make sure my course is profitable
- Solution 3 – Free Workshop – Ultra Profitable Course
- Problem 4 – How do I scale my course?
- Solution 4 – Experience Product Masterclass
Notice how each stage solves the #1 top-of-mind problem for someone at that level.
Then, the solution perfectly positions them to step to the next level.
Step 2 – Map Your Perfect-Fit Client’s Journey From Nubie to Master
- Pick someone at the very start of their journey. What’s their #1 problem?
- Once they have solved that problem, what’s the next challenge they will run into
- What are all the stages and steps (problems they need to overcome) to get from where they are today to where they want to be?
Step 3 – Map Your Value Ascension Roadmap
- What can you offer (free and paid) at each level to help them solve the problem they face and prepare them to take their next steps?
This could be the most valuable 10 minutes you’ll ever spend in your business.
A – A.I. Growth Prompts
Prompt Objective:
You’ve delivered a powerful workshop. Your audience goes crazy, they love it.
And you think to yourself….. Wouldn’t this make an awesome mini-product.
But what lead magnet could I use to promote my mini-product?
Well, fear not. We have the perfect prompt for you.
Prompt Outline:
Step 1 – Download the transcript of your workshop
There are plenty of ways you can do this, but the easiest is to upload the video to YouTube as a Private, Unlisted video.
Then go to your video:
- Click the 3 buttons on the right side below your video > Show Transcript
- Underneath the video above the description, click Show Transcript again
- In the panel to the right of the video where the transcript displays, click the three dots and toggle time stamps
- Copy the text of the transcript and past it into a Word or Notepad document and save the file.
Step 2 – Upload to ChatGPT
For this step you will require a premium subscription to ChatGPT.
Select ChatGPT 4 > Advanced Data Analysis.
In the message dialogue box, hit the plus sign and upload the transcript file.
Step 3 – The Prompts
Prompt 1:
(Upload transcript file)
Please confirm that you can read and understand the uploaded file from start to finish.
Prompt 2:
Thank you.
I want you to act as a master online business growth specialist and copywriting expert.
The attached file is a transcript from a video. This video will form a mini-product that we will sell for {price}.
The mini-product will be sold directly after people opt in for a lead magnet.
Based on the content of the video, we want you to design a lead magnet that will:
- Be highly attractive to our audience
- Will help our audience solve one major problem that is keeping them awake at night
- Will get our audience to take one immediate step to solving their problem
- Will position our audience so that they are ready to buy the mini-product
A good lead magnet has the following characteristics.
- Solves one major pain point
- Deals with one specific topic only
- Provides practical, actionable steps for people to solve their problem
- Promises a framework, process, cheat sheet, or step-plan people can follow
- Guarantees a highly desirable outcome in the shortest time frame possible, with the least amount of work required
- Makes achieving the outcome feel easy
- Can be consumed and implemented within 15 minutes of downloading
The mini-product should feel like the logical next step someone will take once they opt-in for the lead magnet.
The mini-product can solve the next problem our audience faces or help them solve the same problem as the lead magnet but quicker, easier and with less effort.
Please suggest five outlines for potential lead magnets based on the above criteria.
Prompt 3:
Thank you.
Please give a detailed content outline for each of the 5 Lead Magnet ideas provided based on the criteria.
Please include headings and a synopsis of each section of the lead magnet.
Please draft it in human language that will avoid all AI detection software.
Please draft it in a friendly and relaxed voice matching the style of the transcript provided.
The copy drafted should be at a 6th-grade or below level.
It is essential that the lead magnet positions our audience to purchase the lead magnet.
Please ensure that there is still a reason for someone to purchase the mini-product once they have downloaded the lead magnet.
Prompt 4
Thank you.
Taking lead magnet outline {number best LM outline} please draft a complete lead magnet that is ready for my audience to consume.
Please keep all the criteria given previously in mind.
Prompt 5+
Based on the outputs, you will need to ask ChatGPT to refine or redraft certain sections.
Here are some of my favourite requests:
- Please expand section {x}
- Please redraft section {x}
- Please provide a detailed step guide for {x}
- Please identify the primary issues people face when attempting {x}
- Please create a practical and useful checklist
- Please suggest visuals to accompany each section
- Please convert this into a unique acronym based framework
U – Uplevel Ads
Sometimes, it’s best just to give people all the information they need to decide up front.
There is an interesting touch here promoting two workshops per day over three days at different times.
This will maximise the number of people attending at least one of the sessions.
However, it may mean that fewer people will attend all three sessions.
I would love to see Marisa’s data on % of attendees who view all three sessions.
I love the simplicity of the ad format:
- Hook (self-interest – your course sells)
- Details (it’s convenient)
- No. 1 reason you should attend
- What you’ll learn
- Why you should register now
- CTA
Oh and just because you’ve delivered the workshops doesn’t mean you have to stop your ads.
The “Access All Areas” pass is a great reason to run ads to your opt-in up to the last day or two of your launch.
In fact often, these ads will perform better because of a sense of immediate gratification.
Facebook Ad Swipe Files:
N – Now Launching
I hate the word “Skyrocket”. It’s meaningless waffle.
It doesn’t give your audience any indication of the measure of the transformation possible.
Overall I am not a fan of the headline.
It lacks any form of specificity or transformation.
But weak headlines will be overcome when you have a large, loyal, well-primed and positioned audience.
I do love Marisa’s support and FAQ section at the very top of the page.
It’s clear one of the key questions they get is….”What is an Experience Product?”
As “experience product” is vague it makes sense to answer the question right away rather than leave it as an unanswered objection in the mind of your audience.
Offer Page Swipe Files:
C – Conversion Optimization
C – Conversion Optimization
Want to increase sales of your online course or membership?
The biggest challenge facing online business owners is converting leads into sales.
Here are 4 strategies to increase your sales conversion rate.
Are you tired of not hitting your targets despite having a great digital product? The problem may not be the product itself but rather how you’re presenting it. In this thread, I’ll show you how to use social proof to convince people to buy from you.
1️. Use testimonials and reviews from satisfied customers. Showcase them on the sales page, email sequences, and social media. Prospective customers are more likely to trust you if they see others have achieved the results you promise.
2️. Display images of positive comments on social. When people see not just the words people use but the images of where they have posted, the impact is even stronger. Make sure to include screenshots of positive comments from social media.
3️. Feature media outlets that you have appeared on. People are more likely to trust you if they see reputable sources have featured your message. Display the logos of media outlets or link to articles in which you’ve been featured.
4️. Use case studies that show how your product has helped others. People are more likely to buy when they see how your product can solve their problem. Make sure to use real-life examples with quantifiable results.
By using these social proof strategies, you can increase your sales and profits from your digital products. But don’t take my word for it. Try them out and see the results for yourself!
H – Hot Take
Simplicity….the key…
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