8 Strategies to Scale Your Ads Without Sacrificing Performance
Does your Facebook ad performance crash when you try to scale?
There’s nothing worse. It’s finally working. Your campaign is crushing it.
You decide to go all in and up the spend….only for the campaign to crash.
Here are 8 ways to scale your Facebook ads without killing them:
The problem with horizontal scaling is that it can quickly lead to a high cost per acquisition and a low return on ad spend. But vertical scaling focuses on increasing your budget to reach more people within your existing target audience.
2 – Conduct frequent audience research to ensure you’re messaging is triggering your Perfect-Fit Client to take action.
3 – Don’t go for the sale straight away. Design a funnel that provides value up front and win your Perfect-Fit Client’s trust. Don’t ask for marriage on the first date!
4 – Use lookalike audiences to reach people who are similar to your existing customers and most likely to convert.
5 – Test different ad placements and formats to find the ones that work best for your audience and objectives.
6 – Monitor your campaign performance closely and make data-driven decisions to optimize your budget and ROAS over time.
7 – Use retargeting ads to re-engage people who have shown interest in your product or service in during your top-of-funnel campaigns
So now you know the 8 steps, which one are you going to implement first? Hit reply and let me know.