Tag: sales page strategies

00076-s3-YogiFlightSchoool-sales-page

High-Converting Sales Page Strategies for Course Creators

Micheal O'Neill

High-Converting Sales Page Strategies for Course Creators

Learn proven techniques to create high-converting sales pages that resonate with your audience and drive success for your online courses.
00076-s3-YogiFlightSchoool-sales-page

Onto this high-converting sales page.

Straight up, the headline is hard to read. 

You are better off with no hero image than one that interferes with your headline.

I’m going to give Nathania a break here. 

I narrowed the window width to screen grab the page.

However, testing your hero in various dimensions is important.

Your hero may look perfect on your desktop, but on smaller-resolution desktops or mobiles, it may look completely different.

I use this Chrome extension nearly every day: https://www.webmobilefirst.com/.

It shows you what your landing page looks like in various formats. 

iPhone 13 View

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MacBook Air View

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24 Inch iMac View

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My approach is design for mobile, and make sure you have a CTA above the fold on all devices.

On a sales page the CTA in the hero should bring people to the offer stack near the bottom of your sales page.

This makes sure potential customers have a good grasp of the value before they see the price.

Observations and tests I’d run:

  • This is a textbook sales page hero section. Specific tangible promise, linked to desirable transforamtion.
  • Countdown timer for deadline urgency
  • Social proof – 8,000 yogis fly upside down
  • Unique method – (I’d prefer if this was named) to get primary desire with primary frustrations.  
  • Check out the mobile view section under the video. I love “Gravity Panic” if you can label a fear your perfect-fit client has in a cool way they are going to instantly believe you will  be able to help them overcome their fear.
  • Video with a crazy face still frame will trigger people to press play just to see what is going on.

Sales Page Swipe Files:

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Post-Webinar Sales Page Strategies for Your Next Launch

Micheal O'Neill

Post-Webinar Sales Page Strategies for Your Next Launch

Sales page optimization

Grant brings an energy and enthusiasm to his webinar that is hard to beat.

 

We may roll our eyes at his message and his brash style, but his audience loves him and hangs on every word he says.

 

He has an infectious confidence. 

 

He believes 110% in his own abilities and his ability to get you the result you want.

 

By the time the sales page link is shared at the end of the webinar, he knows there are people who are ready to buy.

 

And if you have people you know are ready to buy the last thing you should do is make them work to do so.

 

And that’s why I believe Grant’s upside-down sales page works.

 

When drafting a traditional sales page, we want to bring people on a journey.

 

On a journey from objection-filled, disinterested, skeptic to enthusiastic buyer.

 

On a traditional sales page, we map that journey as:

  1. Position
  2. Problem
  3. Pain
  4. Prescription
  5. Pivot
  6. Product
  7. Product Details
  8. Price
  9. Promotion
  10. Purchase Details  

 

You can see here Product Details and Price are right at the bottom.

 

Grant flips the script on this, placing these two items at the very top of the page.

 

This would be disastrous if Grant were sending cold traffic to the sales page.

 

They would make their decision based on cost alone.

 

However, as he has whipped his audience into a frenzy during the webinar, it makes sense to put it front and center.

 

And remember, they have already seen the offer block and the price on the webinar.

 

And look how he stacks the value further down the page in the pricing section:

Sales page optimization for online courses

Positioning the done-for-you option so close in pricing to the do-it-yourself option will push the majority of purchases to the higher price option.

We can achieve the opposite effect by making the done-for-you option $1,497.

In this case, $1,497 would provide a positive price anchor for $497 and make it seem even better value.

This is definitely a sales page to study in full for your next offer:

Sales Page Swipe Files

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Lessons from Effective Sales Page Strategies

Micheal O'Neill

Lessons from Effective Sales Page Strategies

This is an absolute beast of a sales page. A true masterpiece of direct response copywriting. Do yourself a favor and flip through the page here.

Below is an extract featuring the above the fold section:

Book Funnel – Sales Page – Above The Fold

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3 Elements To Inspire Your Sales Page:

  • Top Menu: Having a site wide menu on a sales or opt-in page is a big no no. But, when you have a long sales page with lots of sections it is smart to provide internal anchor links to key sections on the sales page. It makes it easy for potential buyers to find what they are looking for. 
  • Social Proof: The big claim (the most important book ever written….) is backed up by a simple testimonial from another big name Ramit Sethi. Brian goes counterintuitive with the testimonial copy. “Be warned: This is an extremely dense read…but beneath the verbiage are profound insights that have stood the test of time.”   Normally it is a negative to tell potential customers that what they are about to do is difficult. But considering Brian is targeting a very select group of elite marketers I think this is smart. He is appealing to people who value intellectual prowess. Triggering them to buy to prove they are more intelligent than Ramit.
  • Exit Intent Pop-Up Opt-in: Facebook doesn’t like sending their users to a page with an exit intent pop-up but Brian seems to be getting away with it. When you go to exit the page a pop-up displays offering you a free chapter from the book. If an exit intent pop-up doesn’t have a massive impact on your CPM or Campaign delivery then this is a smart strategy. If you were sufficiently interested enough to visit the sales page you are going to want a free chapter. This gives Brian an opportunity to get you into a dedicated sales email sequence.

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