Membership Sales Page Optimization: Unveiling the Strategies
3 Elements To Inspire Your Sales Page:
- Quick links
There are 15 sections every sales page should have.
3 or 4 of these pages are high priority. Link to these pages from the header of your sales page.
Make it easy for a prospect to find the information they need.
Always have a header link to jump straight to the pricing block so people who are ready to buy can do so quickly.
Then FAQ’s, pricing, success path, and your bio are all possible sections to link to.
Remember as I said above, Robert only started talking about Crypto in 2020.
His membership now has 3,500 members paying $87 per month.
$3.65 million a year in 3 years is a spectacular growth rate.
The subtle inclusion of the 3,500 members and 5/5 Star Rating is a great use of non-testimonial social proof.
- Highlight keywords
Use bold and color to highlight keywords and phrases.
No one is ever going to read your entire sales page.
Make it easy for skimmers to understand key messages and points.
Robert does this in the headline with “Biggest Wealth Transfer”
That’s the dream of Crypto.
Every couple of generations, there is an opportunity to get in on the ground level of something big and for the small guy to win big. (or so, the dream is sold!)
This is the primary promise of the membership.
This membership will share the tricks and hacks to create generational wealth without starting with a trust fund.