Book A Call Funnel – The Biggest Problem and How to Overcome it
Let’s look at Michael’s simple Book-a-Call Funnel structure.
The starting point is a Business Health Assessment.
The promise is clear and unambiguous.
After just 2 minutes, you will get your results and, with it, have identified what is holding you back from scaling.
On your assessment results page, you are asked to schedule a results call.
Book-a-call funnels and assessments are made to go with each other.
The biggest problem I have seen with the book-a-call funnel is the purpose of the call doesn’t align with the next steps of the person opting in.
With an assessment, you can offer a deep dive into the results, plus from a sales perspective, you have all the data you need to close the person into a coaching program.