At its core, this is a very simple opt-in format with a couple of very cool twists.
Headline, Subhead, Video/Image, Body Copy (+3-5 bullet points), CTA & Opt-in Form. Everything I teach people to do.
As the Quiz Funnel guy, you would expect Ryan to have segmentation options up front. The twist here is that you can see the segmentation upfront before clicking the opt-in button.
It is interesting that he has stepped up from 4 buckets to 5 over the past year or two. If you have been following Ryan you will spot that “Local Small Business” is a new target for him.
For those of us who have offline businesses too, this is something to pay attention to.
However, the most interesting element is the fact that there is a $100 fee associated with the Workshop, but they give you a discount code on the page.
I think this is genius. This allows Ryan to place a value on the training but not limit opt-ins and thus the total addressable market for his launch.
This strategy has been around for a long time in the direct marketing space, but this is the first time I have seen a big-name launcher take this approach.
Paid workshops, challenges, and launches are definitely on the rise. The strategy is easier for smaller operators to adopt, but when the revenue goal for your launch is $5m+, the thought of charging people admission is daunting. This hybrid model could be a great idea for your next launch.
C – Creator Central
If you have been paying attention, the last couple of weeks has been a variable blood bath for both Crypto and Web3.
No one ever said the road would be smooth. Look at the adoption of any new technology, whether the railroads or the internet, and you will see similar bumps and hollows.
A couple of bad months doesn’t change the fact that Web3 is here and it’s here to stay.
The question then becomes, what impact will it have on us the course creators and membership site owners?
I for one am no fan of badly drawn Apes, Punks, or Crypto Kitties. But, I believe NFTs hold the future for how creators will monetize their knowledge and experience. Specifically through utility NFTs.
Utility NFTs can provide your members with access to content and events, and they can also provide big benefits to the holders.
Whatever the financial and regulatory treatment I see them as enabling your audience to invest in you and not just gain benefit in consuming your content but getting real-life returns and the potential for upside growth on their investment.
Keep an eye on this space. Like many things, it will happen “gradually then suddenly”. The people who are prepared and ready to move at the right time will have a massive opportunity.
Starbucks have already jumped on board and launched an NFT with unique experience and benefits.
You can read all about it here:
Hat tip to corporate marketing bullshit right here:
“extend its brand’s concept of the “third place” — meaning a place between home and work where people can feel a sense of belonging over coffee.”
I lie awake all night, every night, yearning for a sense of belonging over my coffee!
H – Hot Take
“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”
Jane Goodall
As course creators and membership site owners I believe you make a bigger difference than you will ever know.
Your course or membership isn’t just a pile of content.
It’s a safe place for people to feel at home, to feel seen, respected, connected, belonging and part of something bigger.
In an ever more divided world your vision and goals for your business will have an impact far beyond your Profit & Loss statement.
What you do matters. Keep going. The world needs you.
Micheal
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