2 High Converting Landing Pages for Maximizing Conversions

2 High Converting Landing Pages for Maximizing Conversions

 

#1 Revive your list and increase your sales

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I’m 50/50 on “better-than-tv” 

I’m sure he means people would prefer to read your emails than look at TV.

But the fact that I am asking the question is enough.

The rest of the copy is on the money, though.

“Unlimited Story Diven Emails At Your Fingertips

……

Plan and write entire email sequences in the time it currently takes you to write just one email.”

Great use of simple visuals, and one of the cleanest heroes I’ve seen in a long time.

This format is definitely worth a test for your next offer page.

SWIPE FILES

 

 

#2 Get 3x more done every week

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A self-quote will probably only work if you are as well-known as Brendon.

But that one underlined sentence is the key to conversion on this page.

It’s specific, it’s odd, it’s unusual, it’s not overhyped (100X), and it’s got me hooked.

Even if it doesn’t help me get 3 times more work done if it even gets me to 1.5X it’s worth it.

SWIPE FILES

 

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Book A Call Funnel – The Biggest Problem and How to Overcome it

Book A Call Funnel – The Biggest Problem and How to Overcome it

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Let’s look at Michael’s simple Book-a-Call Funnel structure.

 

The starting point is a Business Health Assessment.

The promise is clear and unambiguous. 

 

After just 2 minutes, you will get your results and, with it, have identified what is holding you back from scaling.

On your assessment results page, you are asked to schedule a results call. 

 

Book-a-call funnels and assessments are made to go with each other. 

 

The biggest problem I have seen with the book-a-call funnel is the purpose of the call doesn’t align with the next steps of the person opting in. 

 

With an assessment, you can offer a deep dive into the results, plus from a sales perspective, you have all the data you need to close the person into a coaching program.

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Launch Newsletter Issue #00054

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L – Latest News

LinkedIn is stepping up its game by testing video ad placement on streaming services, giving your promotions TV-like reach.

With the rise of streaming content consumption, this move could be the perfect opportunity to expand your video marketing and make your ads the star of the show.

>>> Read more

Google Ads has given itself a makeover and is flaunting its new design like a model on a catwalk.

With a snazzy left-side menu and organized pages, it’s like the platform went from sweatpants to a designer suit. So, all you digital marketers better get ready to strut your stuff because this new look will be the default by 2024, whether you like it or not.

>>> Read more

If you want to run ads in the EU, get ready for some bureaucratic shenanigans.

Find out the hilarious hoops you’ll have to jump through if your Facebook or Instagram ads target the EU. From entering beneficiaries and payers to complying with laws, this blog post will have you laughing all the way to the Ad Library!

>>> Read more

A – A.I. For Growth

A.I. Prompt of the Week

Prompt Objective: 

Lead2Launch ChatGPT Facebook Ad Drafting Prompt Series – Step 5

Continue in the same chat as Step 4.

Today’s prompt is: 

Prompt Outline:

I want you to act as an expert direct-response copywriter

Here is a description of my funnel:

{identify funnel steps (opt-in page > mini-product upsell page > email engagement sequence > launch}

The ultimate goal of my funnel is to:

{get people to register for membership name / program name}

The opt-in incentive is:

{opt-in incentive (pdf download/checklist/video/step-plan/assessment}.

Here is the copy from the opt-in incentive:

{opt-in incentive copy}

Applying all the principles of direct response copywriting. Writing in the styles of Eugene Schwartz, Jeff Ovigly, Gary Halbert, and Claud Hopkins, I want you to draft copy for the first step of my funnel.

The copy should be in the following structure:

  1. Headline
  2. Subheadline
  3. Body Copy (1-2 lines)
  4. 3/4 Fascination Bullet Points
  5. Call To Action

Please also suggest a suitable image for the landing page.

Please draft two variations

Version 1 – Standard creativity

Version 2 – Advanced creativity

Your copy should sound relaxed, fun, and human. The copy provided should pass all AI detection tests. Come up with exciting and unique angles that sound fresh and original. Refrain from drafting content that sounds overhyped or over-sensationalized. 

Prompt Use Case

Latest A.I. Tools

Your personal finance assistant that magically turns your inbox into a digital accountant

Say goodbye to tedious receipt wrangling and let this genius AI swoop in, extract and convert receipts like a boss, saving you time and effortlessly syncing with your accounting software.

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Your secret weapon for deciphering customer rants and raves.

Get ready to ride the AI Copilot wave and dive into the minds of your customers like a witty Sherlock Holmes armed with GPT-4.

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Your one-stop shop for top-notch audio that’ll make Morgan Freeman question his own talent.

With its magical powers, you’ll be spitting spoken gold in any voice, style, or language faster than you can say “sasquatch serenades.”

>>> Read more

U – Uplevel Ads 

Michael Hyatt is one of the few “gurus” who has successfully transitioned from a personality-based business to an independent brand.

 

Over the past few years, he has transistioned from Michael Hyatt & Co. to Full Focus.

 

But this doesn’t mean he can’t use personality in his ads

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What an opening to an ad.

 

  • An open loop is established with the first line and a direct call out to the avatar. Everyone wants to know what their “Achilles Heel” is. Especially as most people’s Achilles Heel’s high in plain sight. In our AIDA framework, with just 8 words, we can tick off the “A” for attention.
  • Then boom….. I had a heart attack. But this is amplified by the specificity – August 2022. From an AIDA perspective, this builds massive Interest and lures us down the slippery slope. To build our interest, Michael then draws us in with his story leading to his hear attack.

 

The ad then continues…..

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  • Micheal tells you that he thought he was doing everything right. Working out and eating properly, but there was a hidden sub-particle that caused his heart attack. He then transitions, asking you if there is a hidden sub-particle in your business that could lead to it blowing up. The solution….. Take my assessment to discover the hidden traps that could kill your business.

 

This is such a smart ad copy. 

 

Word of warning:

No matter how attention-grabbing the intro is, I don’t recommend causing yourself a heart attack to give you copy ammunition.

 

But you can certainly apply this to lesser-impact outcomes.

 

Swipe Files:

 

N – Now Launching

Let’s look at Michael’s simple Book-a-Call Funnel structure.

 

The final product being sold is one-on-one coaching with a Full Focus Coach who has been trained in Michael’s methodologies.

 

The goal of the funnel is to get you to book a call.

 

The starting point is a Business Health Assessment.

 

Once the assessment is completed, you are then offered a free Business Growth Coaching Call.

Let’s break down the steps:

  • Assessment Opt-in Page

 

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The assessment grades your business across 7 key metrics and helps you “Unmask hidden profit killers in only two minutes” to give you clarity on the health and scalability of your business. The promise is clear and unambiguous. After just 2 minutes, you will get your results and, with it, have identified what is holding you back from scaling.

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    • On your assessment results page, you are asked to schedule a results call. Book-a-call funnels and assessments are made to go with each other. The biggest problem I have seen with the book-a-call funnel is the purpose of the call doesn’t align with the next steps of the person opting in. With an assessment, you can offer a deep dive into the results, plus from a sales perspective, you have all the data you need to close the person into a coaching program.

    • Every program, membership, or course should be broken down into 5-7 key areas. For each area, you should have a description of what excellent, good, average, and poor look like. Building an assessment to ask people which description best describes their reality is simple using a quiz builder like surveyfunnel.io. 

    Swipe Files:

C – Conversion

Not generating the online profits you want? 

 

Struggling to create landing pages that convert? 

 

Frustrated by underperforming sales funnels?  

 

Don’t panic here are 7 simple steps to increasing your course and membership sales

 

Without effective landing pages and sales funnels, your online business will struggle. In this thread, I’ll show you how to create high-converting pages and funnels that will attract and convert leads. Ready? Here we go!

 

Step 1: Clearly define your target audience and their needs. Think about who they are, their goals, motivations, and pain points. Use this information to create a customer avatar that guides your copy and design choices. 

 

Step 2: Craft a compelling offer that speaks directly to your customer avatar. Your offer should solve their #1 problem or fulfill their ultimate desire. Make it easy to understand, highlight its value, and use persuasive language to encourage action. 

 

Step 3: Design a visually appealing and user-friendly landing page that matches your offer. Use a clear and concise headline, subheading, and call-to-action. Make sure your page loads fast and looks great on all devices. 

 

Step 4: Use a proven sales funnel structure that guides your leads towards the desired action. Start with a free or low-cost offer that leads to a higher-priced offer. Use upsells, downsells, and cross-sells to increase revenue per customer. 

 

Step 5: Use social proof to increase credibility and trust. Include testimonials, reviews, case studies, and social media mentions on your landing page and throughout your sales funnel. 

 

Step 6: Optimize your landing pages and sales funnels for conversions. Use A/B testing, heat maps, and analytics to track and improve your conversion rates. Test different headlines, offers, calls-to-action, and layouts. 

 

Step 7: Keep testing, learning, and improving. Landing pages and sales funnels are not set-and-forget assets. Regularly review and analyze your metrics to identify areas for improvement. Experiment with new offers, designs, and copy. 

 

Creating high-converting landing pages and sales funnels for your online business is crucial to attract and convert leads. It all starts with knowing your audience and crafting an offer they would feel stupid to turn down. So what’s the first thing your going to implement?

H – Hot Take

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Do interesting shit……

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Facebook Funnel for Coaches: How to Get Started

Facebook Funnel for Coaches: How to Get Started

If you’re not using Facebook ads to drive traffic to your sales funnels, you’re missing out on one of the most effective marketing strategies available. With over 2 billion active users, Facebook is a veritable gold mine for online course creators and membership site owners that know how to use it effectively.

When done correctly, Facebook ads can be a highly effective way to generate leads and convert them into paying customers. In this blog post, you will discover how to use Facebook ads to drive traffic to your sales funnels so you can start generating leads and growing your business.

Pick the Right Objective for Your Campaign. 

As an online course creator, membership site owner, or online coach, one of the most important aspects of your business is generating leads and making sales. And one of the best ways to do that is through Facebook advertising. However, in order to run a successful Facebook ad campaign, you need to choose the right objective for your goals. Otherwise, you could end up wasting a lot of time and money.

Choosing the right objective for your Facebook ad campaign is important because it will determine how your ad is structured and what type of results you can expect. For example, if you’re looking to generate leads, choosing the “Lead Generation” objective will allow you to collect lead information directly from within your ad. 

Or, if you’re looking to increase conversions on your sales page, choosing the “Conversions” objective will help optimize your ad delivery to people who are more likely to convert. There are a number of different objectives available, so make sure to choose the one that best aligns with your goals. 

Pick Your Target Audience

As an online course creator, membership site owner, or online coach, it’s essential that you take the time to select your target audience carefully before running ads on Facebook (or any other platform). Thankfully, Facebook makes it easy to target your ideal customer with its robust targeting options. Think about who your Perfect-Fit Client is and what interests them. Then, use those criteria to create your target audience.

To get started, log into your Facebook Ad Account and go to the “Create an Ad” page. On this page, you’ll be able to select your objective for the ad. For our purposes, we’re going to choose “Drive traffic to a website.” Now, you’ll need to enter the URL of your sales funnel you want to drive traffic to. Once you’ve done that, click “next.”

Now, it’s time to choose your audience. Facebook allows you to be very specific with your targeting criteria. You can target by location, age, gender, interests, behaviors, and more. For our purposes, we’re going to focus on interests. Start typing in the interest you want to target and Facebook will provide some suggested options. Select the option that best describes your ideal customer. You can also add additional interests if you want to further narrow down your audience. Once you’ve selected your interests, click “next.”

For example, let’s say you’re an online course creator who specializes in helping people learn English as a second language. In that case, you might want to target people who live in non-English speaking countries, are aged 18-35, and have expressed interest in learning a new language. Once you’ve created your target audience, you can then start creating your ad campaign with that specific group of people in mind.

Create Your Ad Copy and Image

Once you know who you’re targeting, it’s time to create your ad copy and image. For the copy, focus on creating a headline that will stop scrollers in their tracks. As for the image, make sure it’s high quality and visually appealing. Keep in mind that people are more likely to engage with ads that include images, so don’t skimp on this step.

The first step is to write an attention-grabbing headline. Remember, you only have a few seconds to make an impression, so make them count. Write something that’s clear, concise, and to the point. Next, you’ll want to include a short description of what you’re offering. Be sure to highlight the benefits of your product or service so that people can see how it will solve their problem. Finally, include a call-to-action (CTA) that tells people what you want them to do next. 

In addition to copy, your ad should also include an image. Make sure the image is high quality and visually appealing. It should be relevant to the product or service you’re advertising and help convey the message of your ad. People are more likely to engage with ads that include images, so don’t skimp on this step. 

Once you’ve created your ad copy and image, it’s time to test different versions to see what performs best. A/B testing is a great way to do this. Simply create two different versions of your ad (e.g., one with a different headline) and then send each version to a different group of people. After a few days or weeks, compare the results to see which version performed better. Then, use the winning ad as your template for future ads. 

Creating compelling Facebook ads doesn’t have to be complicated or time-consuming. By following these tips, you can create ads that are sure to stop scrollers in their tracks and get them interested in your offers. 

Monitor Your Results and Optimize

Once your campaign is launched it’s important to monitor your results so that you can make adjustments as necessary. Pay attention to things like click-through rate, conversion rate, and cost per conversion. These metrics will give you a good idea of how well your ad is performing and whether or not it’s worth continuing to run it.

There are a number of different metrics that you should be paying attention to when you’re running ads. The first is click-through rate, which is a measure of how often people who see your ad actually click on it. A high click-through rate indicates that your ad is relevant and interesting to your target audience. If your click-through rate is low, it may be an indication that your ad needs to be tweaked or that it’s not reaching the right people. 

Another important metric to keep an eye on is conversion rate, which measures how often people who click on your ad end up taking the desired action. For example, if you’re running an ad for an online course, your desired action might be for people to sign up for the course. If a lot of people are clicking on your ad but not many are signing up for the course, that’s an indication that something is wrong and needs to be fixed on your sales page. 

Finally, you’ll also want to keep track of your cost per conversion. This metric measures how much it costs you to get each person to take the desired action. For example, if it costs you $100 in ad spend to get 10 people to sign up for your course, then your cost per conversion would be $10. In general, you want to keep your cost per conversion as low as possible so that you’re not spending more than necessary to get people to take the desired action. 

Monitoring your results is an important part of running a successful online business. By paying attention to things like click-through rate, conversion rate, and cost per conversion, you can get a good idea of how well your ad is performing and make adjustments as necessary. By monitoring your results regularly, you can ensure that your campaigns are efficient and effective, and that you’re getting the most bang for your buck.

If you want to drive more traffic to your sales funnel pages, Facebook ads are a great way to do it. Just make sure you target your audience correctly, create engaging ads, and test and optimize on a regular basis. These are just a few tips on how you can use Facebook ads effectively to drive traffic back to your sales funnel pages – if you implement these correctly, you’ll start seeing an uptick in leads and sales in no time!