Want to grow your service, SAAS, eComm, retail, or product-based business in 2024?

Sure, you could do more of what you’re already doing.

But if that was going to get you exponential results, you’d already have the growth you want.

Instead of fighting against rising costs, talent shortages, and market changes…

…why not embrace change and let it fuel your business growth?

Digital products like ebooks, online courses, and, my favorite, memberships are taking over.

Digital product sales will cross $500 Billion in 2024 and are on track to hit $1 Trillion by 2027.

But it isn’t just online business owners that are benefiting.

I started designing, building, and selling digital products in 2012.

Since then, I’ve sold over $10 million in digital products.

All the way from 30-minute courses and ebooks for $29 to $20,000 coaching programs.

Here are 3 ways you can use digital products to shortcut your business growth in 2024, no matter your business type.

Multiply Lifetime Value and Revenue Per Customer

You already have a captive audience.

As a customer, they have demonstrated an interest in the “problem you solve”.

Creating a community, membership, or digital product around “the problem” will open up a new untapped revenue stream.

All without cannibalizing your existing product/service range or killing profitability with heavy discounts.

As you’ve already invested in your Customer Acquisition Costs. 

Your digital product will act as a profit multiplier.

Cover The Costs of Lead Generation & Customer Acquisition

A digital product has almost 0 cost of incremental delivery.

This makes it the perfect low-cost lead generation and customer acquisition tool.

As long as you align your digital product with your primary offer, you’re getting paid to bring purchase-ready leads into your world.

Give Your Business The Gift of Recurring, Compounding Income

There is no better feeling in business than selling once and getting paid again and again.

Digital products give every business the opportunity to create a recurring revenue stream.

While knowing what $$$’s will be landing in your account in 6 months or 12 months time is sweet.

Seeing that revenue compound month after month as more and more subscribers join is even sweeter.

Subscriptions are the new normal. 

Netflix, Spotify, Disney, Adobe, and Microsoft led the charge.

It’s time for SMEs to catch up.

And, digital products are your fastest, highest-return, least-effort way to increase revenue and profitability in 2024.