Let’s take a look at a Marie Forleo Quiz opt-in page.

The Quiz is a lead generator for her Time Genius Program that launches in September.

This isn’t Marie’s best copy.

“Are bad habits costing you massive cash” doesn’t flow smoothly.

On the positive side:

• Questions make great headlines. We are conditioned to answer questions even if they are asked on paper. This instantly starts a conversation in your visitors head.
• The headline uses loss aversion. This is the strongest motivator for people. 
• I love how Marie has come up with a way of calculating a dollar amount for the what your bad habits are costing you. If you’re bad habits cost you $20,000 a year and Marie has a course for $2,000 that will stop your bad habits of course you will buy it.
• Learn how to EARN more by working LESS – Increasing primary promise – decreasing work required to get it. This formula works.

Swipe Files:

• SWIPE FILE – 0056 – Marie Forleo – Quiz Registration

• SWIPE FILE – 0056 – Marie Forleo – Quiz Registration Thank You
• SWIPE FILE – 0056 – Marie Forleo – Waitlist Registration