Tag: profitable online business

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00065

Micheal O'Neill

Welcome to L.A.U.N.C.H., we serve online business growth insights juicier than a summer watermelon. (without all the stupid seeds).

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

Did someone say romance?

 

Hey….”love” needs funnels too.

 

Let’s dive into a Funnel by “Get The Guy” Matthew Hussey.

 

The funnel kicks off with a free training – Dating WIth Results.

 

This super clean registration page is a masterclass in copy.

webinar opt-in page

The promise is right there in the title “Dating With Results” 

 

But it’s the pre-header and body copy I love.

 

“Transform Your Love Life and Start Turing Chemistry Into Commitment”

 

“Turn Chemistry Into Commitment” is a beautiful line. 

 

Take every opportunity you can to introduce alliteration or rhyming into your copy.

 

Matthew uses bold to draw attention to keywords in the copy. 

 

Remember, people scan, not read your opt-in page. 

 

Help them pick out the most important words on your page with bold.

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Take some time to study the 6 bullet points outlining the content of the free training.

 

Each one is strong enough to stand alone as an opt-in page headline. 

 

And that’s how you should think when drafting your copy.

 

Matthew builds curiosity and excitement. 

 

He introduces frameworks, stages and 4-word scripts. He talks to pain points and desires.

 

Finally, he wraps up with avatar callouts to position his audience.

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This is one hell of an opt-in page.

 

And best of all…. simple to recreate for your topic…

 

Opt-in Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Webinar Registration Page 

A – A.I. Growth Prompts

Prompt Objective:

 

To generate lead magnet ideas your audience will go wild over. 

 

Prompt Outline:

 

Part 1

 

I want you to act as an expert direct-response copywriter.

 

Your job today is to help me develop ideas for a lead magnet that the second my audience sees, it will instantly be something they know they must have.

 

We will send paid and organic traffic to opt-in for the lead magnet.

 

Your goal is to create a high-converting lead magnet that triggers the maximum number of opt-ins.

 

A high-converting lead magnet has the following characteristics:

  • Solves the number one pain point my audience faces
  • Deals with one specific topic only
  • Provides practical, actionable steps for people to solve their problem
  • Promises a framework, process, cheat sheet or step-plan people can follow
  • Guarantees a highly desirable outcome in the shortest time frame possible, with the least amount of work required
  • Makes achieving the outcome feel easy
  • Can be consumed and implemented within 15 minutes of downloading

 

I help {description of how you help your clients}

 

My audience are {audience description}

Their ultimate goal is {audience goal}

After they opt-in {describe the next steps in your funnel and offers that will be made}

 

Before suggesting ideas for lead magnets please tell me the biggest pain points that keep my audience awake at night and the challenges that they face. 

 

Part 2

Thank you.

 

Based on your research, please suggest some high-converting lead magnet titles that solve our avatar’s biggest pain point, which they will instantly desire.

 

In addition, ensure that the titles you suggest position and prepare them so they are ready to take the next step in the funnel.

 

Draft your titles in the style and manner of Todd Brown, Eugene Schwartz and David Ovigly.

 

Please include a combination of current pain points and future desired transformation.

 

Please suggest 5 titles under each of the following headings

3/5/7 steps to….

3/5/7 biggest {pitfalls} and how to avoid them

How to achieve {desired outcome} without {primary pain}

Frameworks

Step plans

Processes

Cheat sheets

Checklists

Templates

Swipe files

Webinars, Workshops and Free Trainings

 

A.I. Growth Prompt Swipe File:

SWIPE FILE – 0065 – ChatGPT Prompt of the Week – Lead Magnet Idea Generation

U – Uplevel Ads

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Short and sweet today.

 

And I’m not going to ruin it by over-explaining this…..

 

ARE YOU AFRAID YOU’LL STAY SINGLE FOR THE REST OF YOUR LIFE?

 

Facebook Ad Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – FB ad to Free Workshop

N – Now Launching

Membership Offer Page

Matthew’s excellent copy follows through to his sales page.

 

DISCOVER THE 3-STEP FORMULA FOR CREATING THE COMMITTED RELATIONSHIP YOU DESERVE.

 

Simple and to the point. 

 

Promises his avatar the number 1 thing they want – a committed relationship.

 

Makes it sound simple – “What, there are only three steps?”

 

Provides a guarantee via a “formula”.

 

Highlights that people will get 3 free bonuses worth $447 when they sign up.

 

This is a great price anchor for a membership costing $69.95 per month or an annual sub costing $41 per month.

 

Offer Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Membership offer page

C – Conversion Optimization

Does your Facebook ad performance crash when you increase the budget?

 

There’s nothing worse than seeing a high-performing ad die.

 

Here are 5 rules to scale your ads while improving your ROI. 

 

Scaling is one of the biggest challenges online course, and membership site owners face with Facebook ads. You finally have an ad that’s performing, you up the budget, and when you check back, the performance has plummeted. Here’s what to do instead.

 

Rule 1 – Never mess with a performing ad or ad set

Incremental budget increases are fine but big jumps could kill your performance. Instead, duplicate the ad set with an increased budget. No matter what happens, at least you’ve protected the winning ad.

 

Rule 2 – Test with ABO, Scale with CBO

When testing audiences and creative, use ABO or Ad Set Budget Optimization. When you want to scale, move the winning creative and audiences into a CBO or Advantage Campaign Budget.

 

Rule 3 – Your ads will fatigue quicker

Your ad creative and copy will fatigue quicker when scaling. Stay ahead of the game by constantly testing and refreshing your ad visuals and copy to keep your audience engaged and your campaigns profitable.

 

Rule 4 – Use horizontal and vertical scaling

Use a mix of the two scaling strategies. Horizontal scaling means selecting new audiences for your ads, creating more opportunities to spend your budget. Vertical scaling involves increasing your ad spend while keeping the same target audience. 

 

Rule 5 – Your offer is key

Your offer may convert in a corner of your market. That doesn’t mean it’s going to appeal at scale. The biggest scaling challenges I’ve helped my clients overcome have involved optimizing the offer. This is the 20% that will get you 80% of your results.

 

Follow these 5 Rules for Scaling Facebook Ad Campaign and you’ll be well on your way to a profitable and rewarding online business.  Don’t forget to test, test, test! Try out different ad formats, copy, and visuals to see what resonates best with your audience. 



H – Hot Take

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P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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How To Get Leads Online – Email List Building Funnel

Micheal O'Neill

How To Get Leads Online – Email List Building Funnel

As a course creator or membership site owner if don’t have a process for consistently attracting new email subscribers to your list you will struggle to grow your business, and have the impact you want.

Building an email list that is fully aligned with your core offers is one of the key skills every online business owner needs to master.

In fact, I would say that it is the number one thing that holds people back when it comes to building a profitable, stress-free, online business.

In this post, I am going to break down a simple front-end lead generation funnel. I will describe each step in the funnel, the key to success for each step, and the technology stack you need to support you.

If you are just starting out with lead generation this post will give you a massive head start cutting out hours and hours of pain, frustration, and wasted time and money as it will give you a proven framework to apply quickly and easily in your business today.

If you already have your lead generation process up and running this post will give you an opportunity to review your funnel and identify the key areas you need to optimize to reduce your Cost Per Lead, increase your conversion rate and increase your revenue per lead.

Table of Contents

Lead Generation Funnel Overview

We are going to start off today with a simple lead generation funnel and over the coming weeks I am going to expand on this model and introduce more complex funnels but in order to do that, we need to have solid foundations in place.

So for the purposes of today’s post, we are going to look at 3 phases

Traffic

Capture

Engage

Once we have our funnel ready to go the very first thing we need to do is drive traffic to it. So Phase 1 is the traffic phase. This is such an important step as we have to ensure that we are driving the right people, at the right time, and at the right price.

This brings us to Phase 2 which is the capture phase. The goal here is to convert the traffic into subscribers and get the subscribers’ email addresses over to our email provider.

Unfortunately, this is where most people’s lead generation strategy ends. And having reviewed hundreds of funnels it is very often the single biggest point of failure I see.

For me, Phase 3, the engage phase, is the most important part of your lead generation funnel. And I will break down why and exactly what you need to do in this post.

Ok, so now that we have broken down the high-level funnel let’s dive into each section and look at the key components and your focus for each.

Phase 1: Traffic – Driving the Right People at the Right Cost

You can break your lead generation traffic sources into 4 primary channels.

Paid Traffic

Search Traffic

JV Traffic

Social Traffic

Now one of the big traffic sources missing from this list is email. If you have a new lead magnet I think it is a great idea to share it with your existing email list.

In fact, doing so, and getting them to opt-in again is a great re-engagement strategy to keep them warm and it will also give you some great segmentation data and will also identify your most committed subscribers.

However, as we are speaking specifically about lead generation I am going to exclude email from our traffic sources for today.

When it comes to developing your traffic strategy I think the worst thing you can do is try to implement all 4 at once. The real results come when you master a channel.

And by real results, I mean attracting email subscribers who go on to become repeat customers over a long timeframe at the right price

Mastery only comes through intense focus over a sustained period of time so I really want you to get specific and intentional on the strategies that you adopt.

Paid Traffic – Facebook Ads, Instagram Ads, Google Ads, TikTok Ads

So channel number 1 is Paid Traffic. This may be in the form of Facebook, Instagram, Google, YouTube, TikTok Ads, and to a lesser extent Twitter, LinkedIn, Bing, Yahoo.

The great thing about Paid Traffic is that you get immediate feedback and you can also get a volume of consistent traffic which enables you to optimize your landing page.

In addition, you can get almost instantaneous results and you are in full control of both how much you spend and by extension the number of leads you generate.

On the downside, it can be tough to break into this channel. Especially on mature platforms like Facebook and Google where there is strong competition and you will be pitched against experienced advertisers.

Each platform has its own approach and best practices that need to be observed to get results and there is a steep learning curve.

Plus mistakes can be costly and add up quickly over time. My key piece of advice here is to invest in education and Mentorship early in the play.

I very often think that until you have a funnel that is converting reasonably well and your ad spend is up to at least $150 per day you should not approach an agency to run your ads. But engaging a Mentor will help you get to this point so much faster plus it will teach you so much about your offer and how to write copy that converts.

Search Traffic – SEO – Blog SEO & Video SEO

By search traffic, I am predominately talking about SEO in the form of written blog posts and videos on YouTube. Google and YouTube are the number 1 and 2 search engines in the world.

This is very much a long-term play. You have to commit to this process in time frames of years instead of weeks and months.

It can take even the best in the business up to 6 months to see any rewards from this channel.

Does that mean that it isn’t worth doing? Hell no. Some of the big benefits of SEO is that once the initial work is done it doesn’t cost any more to keep generating leads. That doesn’t mean that there isn’t an initial investment, nor does it mean that once you publish a post you can forget about it and it will bring you new leads every day

However, over longer timelines, the ROI from SEO will far outstrip the ROI from Paid Traffic

When it comes to blogging and YouTube one of the best strategies you can follow is to be very specific in the topics you cover and to niche down on who you are speaking to and the topics you cover. Above all else consistency is key.

1 piece of quality content a week is all you need to make this strategy work but you need to deliver it once every week and have your timeframes set to a period of years rather than weeks and months.

Social Traffic – Facebook, Instagram, Twitter, TikTok

Here I am talking about Instagram, Twitter, TikTok, Pinterest, LinkedIn, Facebook. Obviously, there are hundreds more out there but these are some of the main ones.

The 4 biggest networks are Facebook with 2.5 billion monthly users, Instagram at 1.5 billion users, TikTok at 1 billion monthly users, Twitter with 460 million monthly users, Pinterest at 431 million active users.

Each network has its own process for growing your network organically and through paid methods. As networks get more mature and attract more users it gets more difficult to grow organically. That’s why I am so excited about TikTok at the moment.

TikTok has become the most popular website in the world taking the title from Google which held the crown for the previous 11 years

No matter which Social channel you choose make sure that you fully understand the native growth practices and create content to suit the specific platform.

Once you start building your audience you then need to develop specific strategies to drive people from the platform to your opt-in page.

And herein lies one of the biggest challenges of building an audience on social. There is a very fine line that needs to be thread between entertaining, providing value and making asks of your network to perform some form of action like visiting a landing page

It is important to get into an established cadence and get people used to asking without overdoing it. But one of the best ways that you find this balance is by turning everything into a conversation and by truly engaging with your audience.

One of the things that will help massively with building your social traffic is using scheduling apps like Later, Loomly, MeetEdgar, Plannable or Hootsuite

I have used all of these tools and they all have their strengths and weaknesses.

None of them will integrate with all platforms and even within platforms they do integrate with some formats are not available to post so the first port of call is to sit down and figure out your primary platform and post type.

JV Traffic – Joint Venture List Building

Now JV traffic can be one of the most powerful and quickest ways to build your list.

Most JV partners, especially those with bigger lists know the ROI of each email they send and very often there is going to have to be a financial incentive for them to email their list unless you have a personal relationship with them.

This is why the JV traffic source is best used for list building on the front end of a promotion or launch.

However, if you invest in building your network and you have something of true value which will appeal to someone’s audience it could be possible to convince them to mail for you

It is absolutely essential if they do however that

  1. Your landing page is proven to convert. Ideally, if you were getting a JV involved you will have first-run traffic to the page from paid advertising and hit a conversion rate of 50+% from cold traffic.
  2. You have some mechanism for reporting back to the JV the number of visitors, subscribers, and conversion rates from their traffic. You can either do this through affiliate links or by providing them with a unique landing page where the only traffic is from them.

Phase 2: Capture – Convert the Traffic into Email Subscribers

The key to success in Phase 2 is creating a landing page that converts.

Now to discover how you can do that I have an entire post on the components and layout of a landing page that converts above 60% from cold traffic.

As a high-level overview, there are only 5 key components of a landing page.

Headline

Sub-headline

Image

Body Copy – 3-5 bullet points

Call To Action – Button

Now in order to deliver your Landing page, you are going to need to pick a site builder.

To start with you could go with WordPress or whatever your website is built on.

I love building landing pages in WordPress. You have the ultimate freedom to design it in whatever way you want. This is made especially easy if you use the Elementor builder plugin for WordPress.

Elementor is a drag and drop builder for WordPress which makes it super easy for even inexperienced designers to build custom designed pages in WordPress

Despite how easy Elementor makes it there is still a learning curve and that is why lots of people go with option 2 which are the specialist landing page builders.

The two best know and most widely used options here, especially amongst course creators and membership site owners are Clickfunnels and Leadpages.

Clickfunnels specializes in building marketing funnels. They have a lot of pre-made templates and funnel flows to get you started. Again they are a drag and drop builder with a much easier learning curve than Elementor however the trade-off is the cost.

With Clickfunnels there is a monthly fee of either $97 or $297 per month.

I am a huge fan of Clickfunnels especially when it comes to more complex funnels where you are going to have upsells and order bumps.

Plus the content that you get to once you are a member really helps you in your funnel design planning and implementation.

The next major platform is Leadpages.

Leadpages has all the functionality you need to deploy high-converting landing pages.

Again Leadpages is a drag and drop builder that is so easy to use and understand. Most people can get up and running with Leadpages after an hour or two of playing around with the builder.

You are a little more limited with your design options in Leadpages and it certainly isn’t without its quirks however it is a solid option and one that I have used many times to deploy fast loading, good looking, and most importantly high converting landing pages.

Once someone opts-in from your landing page they should be redirected to a Thank you Page.

Your thank you page is a hugely important part of the process and is so often a missed opportunity to start building rapport and the foundations that someone needs to make the step from email subscriber to paying customer.

Phase 3: Engage – Build Connection, Build Rapport

So many people get pissed off with Facebook saying it sent them crap leads when often all that happened was they landed in your email platform, they were neglected and they disengaged with you before you had a chance to nurture them properly.

You need to have a nurture or indoctrination sequence in place that people are automatically sent across the 7-10 days directly after you opt-in.

The purpose of this sequence is to build rapport, give them insights into you, your business, your passion, your methodology.

And remember people don’t buy what you do they buy why you do it.

You want to inspire people and show them that you are not just another faceless marketer who is out to make a quick buck. You are committed to the cause of making their life better.

This is a great opportunity to share your very best content and to make the best possible impression.

In addition to sending them the Lead Magnet, why not follow up with an additional surprise and send them a high value, related or follow on download.

Make them feel really special and show them that you deliver over and above what you promise. Creating this impression will serve you in the long run plus you are upping the levels of reciprocity and building a deeper connection.

In order to do all this in an efficient and automated way, you are going to need an email platform to support you.

When it comes to email platforms there are lots of different options at lots of different price points.

As a course creator and membership site owner some of the key things you are looking for in a platform are:

Ability to build automation

Clear and visually initiative campaign builder

Ability to tag and segment users without using lists

An intuitive email builder

A platform that has good native integrations and more importantly integration with Zapier

Solid, easy to configure, and deep reporting on subscribers and actions taken by subscribers

With this in mind, I have picked 3 platforms that depending on the stage of your business and your appetite for rolling up your sleeves and figuring out the platform will suit you best:

Ok so level 1

If you are just starting out and you want something that is quick and easy to get up and running, intuitive to use, and also has the capacity to deliver a launch then ConvertKit is my go-to platform.

ConvertKit has become hugely popular over the past number of years and they are continuing to develop and add features to their platform.

They have a great feature set including landing pages, email sign-up forms, drag and drop email builder, e-commerce, and automation. The ConvertKit platform is only going in one direction and I love how simple it is to use.

Level 2 is ActiveCampaign

ActiveCampign has become one of the most popular platforms in the course creator and membership space. They have an advanced feature set and will serve the needs of most launchers with landing pages, e-commerce, drag and drop email builder, marketing automation, sales automation, lead scoring.

There is a little bit more figuring out with ActiveCampagin, however, you are rewarded for that effort with the ability to build complex launch and automated sales campaigns.

Level 3 is Keap formerly Infusionsoft

Now I’m not going to lie to you there is a lot to get your head around in Keap. There are people who have used it for years and they still find new features or ways of doing things

There is a really steep learning curve and more than likely you will need a level of training and support.

However, the very reason why this is the case is also the reason I love Keap so much.

If you can imagine it you can build it in Keap. It is a full business automation platform featuring sales and marketing automation, CRM, Sales Pipelines, e-commerce and subscriptions, reporting and analytics, email marketing, and text marketing platform

The campaign builder gives you 100% flexibility to build highly complex and integrated launch and follow-up campaigns.

So if you are willing to put the effort into learning how to use the platform you will definitely be rewarded for your efforts.

Bonus Section – A Simple Tweak to Massively Improve Your Results

Ok so that is an overview of Sales Funnel Number 1 which is your Email List Building Funnel.

Over the coming weeks, I am going to bring you through a number of other funnels introducing additional features and possibilities for your business.

Now at the start of this post, I promised I would share one simple tweak you can make which will massively increase the value of lead you generate. And I will get right to that but before I do I just want to recap what we have covered today.

There are 3 Phases in your email list building funnel Phase 1 is your Traffic Phase. This includes Paid, Search, Social & JV Traffic

Phase 2 is the Capture Phase. In this phase, we use our Opt-in page to capture people’s email addresses and then the Thank You Page to make sure that they interact with our initial email and start building a relationship.

We then enter Phase 3 which is the Engage Phase. In the engage phase we start building connection, reciprocity, and positioning your new lead so that they are ready to take the next step when you make an offer to them.

Ok so now for the bonus.

One of the issues with lead generation is that lots of our emails go to spam and promotion folders and despite our best efforts a good % of the people who opt-in will never open our email.

In essence, this means that despite having paid to get someone on our list we will fail to get a return on that investment.

And that pisses me off.

So here’s what you can do

Set up a free front-end Facebook Group. Try to have one Facebook group that can cover all your lead magnets so that you can leverage it on all your front-end funnel.

Then on your Thank You Page just under your video place a big button offering people the opportunity to join your community and get an additional item of value when they join your group.

This will give you the opportunity to test and sample the quality of your leads and as there is still good organic reach within Facebook groups it means your future offers will be visible by the group members.

It also gives you an opportunity to build an even deeper relationship with your new leads which in the long run will lead to more sales and an even stronger community.

Ok so now that you know the phases of your Email List Building Funnel you are probably going to want to take a deeper dive into Lead Generation.

So make sure you check out some of my other posts for lots more on how to get started with lead generation and how to design landing pages that convert.

 

How To Start An Online Business in 2022

How to Start an Online Business – From Idea to Income

Micheal O'Neill

How to Start an Online Business – From Idea to Income

Whether you have a product, service, or knowledge business there has never been a better time to launch or scale your online business.

In fact, even if you are just starting out the opportunity to grow a business doing something you love, helping others to achieve something they really want while building the wealth and life you want, has never been easier.

And if you want to discover the exact steps you need to take to launch or scale a profitable online business stay tuned because in this post I am going to share the 3 steps you need to take to turn your dreams into a reality

Table of Contents

The 3 Freedoms We Seek

Having built a multi-million dollar consulting and training business that started as a traditional brick and mortar business and then moved online, one of the reasons I love the online business model is because I see it is the shortest and most direct path to achieving the 3 primary freedoms we all seek:

Financial freedom

Time freedom

Lifestyle freedom

I also believe it is the very best model for helping people achieve the transformation they seek.

Not alone does it give you the opportunity to reach a much wider audience, but this reach gives you the opportunity to niche down and really focus on solving one big problem for people.

And in doing so the results you can help people achieve will be far greater than when you are trying to serve a broader spectrum.

As an online business owner, you almost have access to the entire population of the world and as a result, you only need to focus on serving those who you are meant to serve. The people for whom you, and you alone are the perfect leader.

The focus is no longer about making the world a better place but just making your corner of the world a better place

And creating a safe space for the people who need you the most.

I have yet to come across a business where there wasn’t an opportunity to add on or scale a knowledge commerce element.

Whether that be through subscriptions, memberships, or online courses.

The opportunities are endless but in order for you to be successful there are 3 fundamental, foundational, building blocks that you absolutely must get right.

Building Block 1 – Develop A Repeatable Process That Gets Results

Now I don’t care what stage you are at in your business, whether you want to launch an online knowledge product or a membership or whether you are planning a subscription service, automated evergreen delivery, or fully-fledged coaching program you have to have a step-by-step process that is repeatable and is proven to get people the result that they seek.

When it comes down to it the currency that you trade-in is results.

In order to get people results in any area of life or business, you must give them a specific set of steps they need to take in a specific order to achieve the desired outcome.

All people care about are results. You can have the best content in the world but if it doesn’t move people towards an outcome then it is pointless

And by all means, if you have achieved the promised result yourself you can document your process as a starting point but I think it is essential that you then take that process and see if others can get the same result as you have while following it.

Just because you can do something doesn’t mean that others will be able to do the same.

And if you are just starting out find people you can work on one-on-one to implement your process and get results before you launch your online course or membership.

And very often when I’m working even with established online business owners this is the starting point because unless you have a defined transformation and very intentional process or stepping stones to achieve that transformation you can struggle to hit your full revenue and impact potential.

Building Block 2 – Build A Knock Out Offer

Now when I say knockout offer I am not talking about a discount or any one deliverable of your program.

I am talking about how you describe the promise that you make about how someone’s life will be better once they have implemented your proven process.

Your offer should make someone feel stupid to pass up on it irrespective of the price. In fact, the job of your offer is to make price a tertiary consideration because you paint a vivid picture of exactly how they envision their perfect life or business to be like, devoid of the pain and problems they are experiencing right now.

People will come to you because they need a specific problem solved but if you can paint a better future for them that they have even imagined for themselves and they believe that you have the ability to help them achieve it that’s when you have a knockout offer.

One copy technique for building this is the Value equation.

Above the line, we have two elements. Below the line, we have two elements.

Above the line, we have The Dream Outcome X Perceived Likelihood of Achievement.

When drafting your offer you want to increase both of these elements.

Now the dream outcome is the Utopia that I spoke about a second ago.

But let’s face it everyone especially in the online world promises the sun, moon, and stars.

And this is one reason you need to have a proven process because people have to be convinced that you don’t just talk a good game. You have to have some way of justifying why this time it will be different for them. Why this time it will work for them.

Below the line, in the value equation, you have Time Delay by Effort and Sacrifice.

Our job is to reduce both these elements.

Now, I work with lots of people in the health, wellness, yoga, and nutrition space and there is always some hesitancy here, and I think this is true in all disciplines, there are no shortcuts.

But bottom line people are lazy. They want to get the maximum results in the shortest time possible with the minimum effort.

And while the last thing we should do is mislead or promise something that isn’t possible what we need to do is make people feel like our process is the ” shortcut” that they have been looking for.

But only the most refined and tested processes can help people achieve this which is why that was included as point 1.

Building Block 3 – Build Your Audience & Community

No amount of marketing can overcome a weak offer or a cold audience.

Having delivered just under 60 launches personally and worked on countless client launches I can’t stress how important having an engaged audience is.

If you have a really hot audience even a weak offer can get great results.

No matter where you are in your online business journey building an audience and community is going to be key to your future success.

First off what is the difference between an audience and a community?

Well, imagine a big ballroom with 2,000 people. If you are standing on stage, everyone is focused and facing you, with you talking to them, you are building an audience.

Whereas if the 2,000 people were seated cabaret style talking with each other as you facilitate the conversation you are building a community.

Community is infinitely more powerful but you have to start by building an audience.

Now there are lots of different ways you can build an audience. There’s social (Instagram, Facebook, Twitter, TikTok, Pinterest, Linkedin), Email, Blog, YouTube, Podcasts just to name a few.

When I’m working with my Lead2Launch Coaching clients and members I always get them to focus on building an audience on 1-2 primary channels first

Now the social channels can be the easiest to get started and you can certainly see results quickly, building a blog, YouTube, or Podcast audience can take much longer.

No matter what you choose, your key focus should be to convert your audience into email subscribers.

Email provides the single highest ROI of any marketing channel and when it comes to making sales there is no dispute as to the crowned champion.

Whatever 1-2 channels you choose go all in. Learn everything about how they work and what gets the best results on that platform. Play by that platform’s rules and customize your messaging and approach to suit the platform. Sometimes to stand out you have to fit in.

And most importantly building an audience on any platform can take time. And I am talking months and years as opposed to days and weeks.

You have to look at it as a long-term play. You are investing in your future success.

This is especially important in the early days when you are not picking up the followers or engagement that you would like or that you feel you deserve based on the effort you are putting in.

The best bit of advice I can give you is to fall in love with the process, not the outcome. Fall in love with getting your message into the world.

If you take consistent action over long time frames you will get the rewards even if it doesn’t feel like it initially.

10 Questions Every Online Business Owner Should Ask Themselves

Now at the start of the post, I promised you 10 questions every online business owner should ask themselves on a regular basis to ensure that they are on track and on purpose.

And I’m going to get to that in one second, however, before I do let’s recap on what we have spoken about today.

There has never been a better time to launch or scale an online business and I believe it is the best business model for helping the most people achieve the greatest results while working toward building your own freedom: Monetary, Time, and Lifestyle

If you are starting or scaling your online business the 3 fundamental elements you must get right are:

Build a proven, repeatable process that gets people results

Craft a knockout offer that people would feel stupid to pass on

Take a long term view on building an audience for today and tomorrow

 

Now for the bonus session.

When it comes to launching and scaling an online business it is essential that there is complete alignment between your business and personal goal.

I am a firm believer in strategy first and I have seen the repercussions when your business is going in one direction but personally, you want to go in another direction.

One of the key ways that I help my coaching clients is on the development of their overall personal and business strategy.

The following ten questions are a tiny extracts from my Self-Facilitated Strategic Planning process.

So here we go

  1. .What are your personal goals and dreams?
  2. What are your non-negotiables?
  3. What are the most important things to you about being in business?
  4. What dreams and ambitions do you hold for those who you serve?
  5. What makes you angry about the niche you operate in?
  6. What makes you excited about the niche you operate in?
  7. What are your greatest fears?
  8. What makes you feel successful as a person?
  9. What makes you feel successful as a business owner?
  10. If you could only help one specific type of person get one specific result for the rest of your life…Who would they be and what would you help them do

Let me know here where I should send them and we will get right on that.

And now that you know the steps that you need to take to start your online business you are probably going to want to take a deeper dive into Lead Generation which is the lifeblood of every online business.

So make sure you check out my other posts lots more on how to get started with lead generation and how to design landing pages that convert.