Tag: Profitable Facebook Ad Campaigns

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00076

Micheal O'Neill

Launch Newsletter Issue #00076

Hey, hey, it’s L.A.U.N.C.H., we turn online business growth into an easy-to-follow recipe.

Here's what we have for you today

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

Specificity – The key to online business success

Nathania Stambouli has taken the yoga world by storm with her Yogi Flight School.

 

Yogi Flight School is a perfect example of solving a very specific top-of-mind issue.

 

Nathania teaches people how to do arm balances and inversions.

 

Will a beginner yogi be interested in this? No.

 

Will every experienced yogi be interested in this? No.

 

But, for a specific type of yogi, arm balances and inversions are their #1 pain point and dream. 

 

Yogi Flight School is exactly what they have been looking for.

 

Because Nathania solves a very specific problem, she can use incredibly specific language that instantly resonates with, attracts, and converts her perfect-fit clients.

 

The biggest trap online business owners fall into is being too broad, generic, and general.

 

Often, we are afraid to niche down and get specific because we’ll lose customers.

 

When in reality, the direct opposite is true. 

 

Solving a high-value, high-pain, specific issue is the key to online business success.

 

A lot of Nathania’s success comes down to the specificity of her front-end messaging.

 

Now, don’t think she only teaches Arm Balances and Inversion.

 

Once she has you in her world, she goes way broader, even beyond yoga teaching. 

 

But she keeps her front-end messaging to make sure she attracts her perfect-fit client.

 

A couple of weeks back, Nathania ran her big annual launch. 

 

Let’s take a look at her launch funnel.

 

Here’s her free bootcamp opt-in page.

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Nathania sticks to the script with a textbook above the fold opt-in page.

  1. Pre-head – (always get FREE in there)
    • FREE TRAINING WEEK!
  2. Headline – {primary promise} without {misconception} or {frustration}
    • Nail your arm balances & inversion without more strength or years of face-planing!
  3. Sub Headline – (evidence to back up headline claim)
    • Discover the crucial principles that you don’t learn in yoga class….
  4. Image (transformation focus)
    • Demonstrate the transformation of your primary promise
  5. CTA
    • SIGN ME UP FOR THE TRAINING

Observations and tests I’d run:

  1. At first glance, it looks like there are 3 headlines of equal importance. I would test moving FREE TRAINING WEEK into the logo position and reducing the font size of Yoga Ninja Bootcamp. 
  2. Saying there is a replay may increase registration but decrease live show-up rates. If it is a live class you want people to attend, don’t include this on the opt-in page. If your audience is global, then there is an argument for replays.
  3. I love the post CTA copy. It serves as body copy but reduces clutter before the CTA.
  4. I’d test adding transformation to the CTA – Yes, teach me to FLY today…

Opt-in Page Swipe Files:

A – A.I. Growth Prompts

Know your Perfect-Fit Client better than you know yourself

Getting specific on your front-end messaging requires intimate knowledge of your Perfect-Fit Client. 

 

Specific messaging is only beneficial when it hits your target client right in the feels.

 

Let’s see how ChatGPT can help you dial in your messaging.

 

The next few weeks will build on each other, so make sure you bookmark the chat in ChatGPT and create a working document to save the output.

 

Perfect Fit Client Avatar Deep Dive

 

I want you to act as an expert Market Researcher and client profiler.

 

Your job is to draft up to 3 detailed avatar descriptions for my Perfect-Fit Client (PFC).

 

My business helps {avatar niche/industry (e.g. online business owners)}

 

The number one pain point my PFC experiences is {primary problem}

 

I help my clients achieve {primary outcome} without {primary frustration / negative outcome}

 

Please draft a detailed description of up to 3 primary avatars for my business. 

 

In your avatar description, please outline what is at stake for my PFC if they don’t solve this problem.

 

Please also describe will my PFC’s life will look like when they solve their primary problem.

U – Uplevel Ads

Testing killer Meta ad hook variations

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Great opening hook from Nathania; it’s short, clear, and concise.

 

“Imagine standing on your hands, elbows, and head with confidence.”

 

If you’ve been working on your arm balances and inversion practice… 

 

…or if you’re a yogi who has stared in awe at the cool kids in the yoga class standing on their hands, elbows, and heads, this hook is going to grab your attention. 

 

Effective copy is never about the volume of words. It’s about using the fewest “right” words.

 

But the only way to find the right words is to test.

 

I selected just a few of the opening hooks Nathania used in this campaign.  

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When testing, the changes from control don’t have to be massive. 

 

The same theme with slightly different words can dramatically impact ad success.

 

Introducing concepts like “Yogi Flight Method” will increase curiosity and elevate the perceived value of your offer.

 

A unique mechanism underpins how you can help people get results where others fail.

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Testing negative hooks is always a good idea. 

 

People will do two times more work to avoid pain than gain pleasure. 

 

I’m a positive guy, but the data tells me that negative hooks often get better results.

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The resolution hook is always worth testing.

Right that’s it, this is the year for me, line drawn in the sand, I’m going to do it.

Observations and tests I’d run:

  • When it comes to ads, volume wins, and Nathania went all out on this campaign. (I’ve only included a small sample of the ads for the workshop above) The more ads you test, the more likely you will have a winner.
  • In the main ad I’d test moving the registration CTA from the 3rd line to below the 3 bullet points. “Secretly… your handstand and other shapes aren’t about strength…” is an interest builder. If this ad targeted cold audiences, the CTA might have been too early.
  • The text in the ad looks blocky and dense. I’m a big fan of 1 / 2 line paragraphs and adding color to break the copy up. Long sentences are harder to read than short sentences.   

Facebook Ad Swipe Files:

 

N – Now Launching

The free Chrome extension I can’t live without for high converting sales pages

00076-s3-YogiFlightSchoool-sales-page

Onto the sales page.

 

Straight up, the headline is hard to read. 

 

You are better off with no hero image than one that interferes with your headline.

 

I’m going to give Nathania a break here. 

 

I narrowed the window width to screen grab the page.

 

However, testing your hero in various dimensions is important.

 

Your hero may look perfect on your desktop, but on smaller-resolution desktops or mobiles, it may look completely different.

 

I use this Chrome extension nearly every day: https://www.webmobilefirst.com/.

 

It shows you what your landing page looks like in various formats. 

 

iPhone 13 View

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MacBook Air View

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24 Inch iMac View

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My approach is design for mobile, and make sure you have a CTA above the fold on all devices.

On a sales page the CTA in the hero should bring people to the offer stack near the bottom of your sales page.

This makes sure potential customers have a good grasp of the value before they see the price.

Observations and tests I’d run:

  • This is a textbook sales page hero section. Specific tangible promise, linked to desirable transforamtion.
  • Countdown timer for deadline urgency
  • Social proof – 8,000 yogis fly upside down
  • Unique method – (I’d prefer if this was named) to get primary desire with primary frustrations.  
  • Check out the mobile view section under the video. I love “Gravity Panic” if you can label a fear your perfect-fit client has in a cool way they are going to instantly believe you will  be able to help them overcome their fear.
  • Video with a crazy face still frame will trigger people to press play just to see what is going on.

Sales Page Swipe Files:

C – Conversion Optimization

3 ways to write high converting ads in your voice

The great Perry Marshall said: 

“Marketing is merely sharing your unique perspective, expertise, and worldview in the marketplace.” 

This gets lost in all the hype of hooks, frameworks, and hacks.

Here are 3 ways to make your voice shine through in your Facebook ads.

Ads that convert come from a place of authenticity & understanding your audience’s deepest desires. But how do you make your message stand out? Let’s dive into a simple yet powerful strategy that’ll turn your ads into lead-generating machines.

1 – Know your audience: Identify their pain points, dreams & goals. Talk to them, survey them, and get to know them on a deeper level. The more you understand, the easier it’ll be to create ads that resonate.

2 – Share your unique perspective: What makes your online course or membership unique? Share your story, insights, and experiences. Make your ads a genuine reflection of the transformation you help people achieve and how it will impact their lives for the better.

3 – Know the problem you solve: Be very clear about the specific problem you solve for people and how you get them a result. If you’re making broad generic promises you’ll never stand out. The more specific you are, the easier it is for people to say…YES 

 

H – Hot Take

Please stop these people eating your dinner!

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If I’ve said it once, I’ve said it a million times….

 

 

P.S. If you like this newsletter and want to support it, you can:


Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00064

Micheal O'Neill

Welcome to L.A.U.N.C.H., where we analyze online business growth trends with the precision of a laser-guided butter knife. (don’t ask how we got it)

 

Here’s what we’ve got for you today:

  • A simple but effective webinar opt-in page review
  • Your content creation foundation A.I. Growth Prompt
  • A “does what it says on the tin” Facebook ad creative
  • A financial freedom silver bullet course registration page
  • 6 simple steps to producing high-converting video ads
  • The power of special moments…

 

Let’s dive right in….

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

Opt-In Page for Webinar Registration

Who doesn’t love a good webinar?

 

Here’s an above-the-fold view from a Codie Sanchez webinar registration page.

 

Codie has seen exponential growth over the past few years building her email list to over 400,000.

 

People love steps and frameworks. 

 

They want a silver bullet that will make their dreams come true with 0 work.

 

We know (most times) that’s not possible but we have to meet them where they are.

 

I love the headline. It is clear and teases an extraordinary promise.

 

Buy a business in just 10 steps that throws off free cashflow from day 1.

 

Everyone knows that buying a business is complicated. 

 

But Codie breaks it down into just 10 steps. And who can’t follow 10 simple steps?

 

The sub-headline introduces the concept of “volatile markets” 

 

Even a casual observer of markets knows that’s when the most opportunity exists.

 

But then Codie introduces an awesome twist.

 

A “Boring Business” is an antidote to “volatile markets”. 

 

The contrast here stokes interest and curiosity.

 

Your audience will always have objections. Make sure you deal with them front and centre.

 

Codie does this nicely with “FREE” and “No prior experience needed”.

 

A great question to ask yourself.

 

What objections does my audience have to registering for my webinar or lead magnet?

 

Opt-in Page Swipe File:

A – A.I. Growth Prompts

Prompt Objective:

 

Twitter Threads……

 

Ok hear me out, I know I don’t have many Thread Boi subscribers, so bear with me.

 

And, before we get started I refuse to refer to it as X….

 

A Twitter Thread is a series of 5/7+, 280-character, mini-posts linked together.

 

Let’s call that 50 words per mini-post or 250 – 350 words per thread.

 

That’s not quite a blog post but not just a throwaway comment either.

 

I’ve found Threads the best starting point for ideation and content creation.

 

It gives you a very good gauge of what your audience is interested in for a small time investment.

 

Threads can be quickly scaled up to blogs, repurposed for carousels, cut down for sub 1 min Reels and TikToks, key points extracted for 7-second videos and used as the outline for long-form videos.

 

So building on the A.I. Growth Prompt from last week let’s turn a title into a Twitter thread.

 

Prompt Outline:

Prompt Part 1

 

I am going to give you instructions first. I will then ask you if you understand. When you confirm your understanding, I will provide you with the content to complete your task.

 

I want you to act as an expert social media copywriter. The audience you are targeting {avatar description}. They want {avatar goals}. 

 

I want you to use the very latest copywriting techniques for creating viral Twitter threads.

 

The thread will entertain, engage and educate them. The thread should provide the reader with actionable steps which they can begin implementing immediately. 

 

The language used in the thread should sound relaxed, fun, and human. The copy you draft should pass all AI detection tests. Come up with exciting and unique angles that sound fresh and original. 

 

Here is the format for the thread:

 

<–template start→

Title: {Title goes here}

 

<–Opening Tweet:–> 

<–Tweet 1, Line 1 – Opening Hook–> 

For the opening hook, use one of the following:

– Bold declarative statement

– Thought-provoking question

– Controversial opinion

– A moment in time

– A vulnerable statement

– A unique insight

 

<–Tweet 1, Line 2 – Stir Emotion–> 

why most people get it wrong, what people may be missing, why key point is important

 

<–Tweet 1, Line 3 – Resolution–>

Here is how you can…. 

Here are {number of steps or points} to {achieve a goal or solve problem}.

 

<–Tweet 2 – Anchor Tweet–>

Tweet 2 is the anchor tweet. If they read no further, they will have received massive value and will understand their problem and the solution

 

<–Thread Body–>

Step 1: {Step 1 Title}

{Detailed explanation of step 1}

 

Step 2: {Step 2 Title}

{Detailed explanation of step 2}

 

Step 3: {Step 3 Title}

{Detailed explanation of step 3}

 

Step 4: {Step 4 Title}

{Detailed explanation of step 4}

 

Step 5: {Step 5 Title}

{Detailed explanation of step 5}

 

If there are essential additional steps required please use them.

 

<–Sign off Tweet. Do not modify–>

If you enjoyed this thread:

 

  1. Follow me 

@SOCIALPROFILE

for daily threads on {my topics}

 

  1. Join my free newsletter:

{newsletter url}

Discover {benefit of newsletter}.

<–template end→

 

Please do not take any action yet. Do you understand what I am asking you to do? Do not summarize the task simply reply yes or no.

 

Prompt Part 2

Please draft a Twitter Thread using the title below and the template provided in the previous chat.

 

Here are the rules you must follow.

 

No part of the thread should be over 280 characters

Do not use hashtags in the thread

Do not use emojis in the thread

Make the thread sound human. Avoid AI detection.

All copy should be below an 6th-grade level

Use the term I instead of we

Find interesting angles to make it sound unique and original

Make it fun, entertaining, and engaging

Do not call out the avatar in the opening tweet.

Do not output template headings and sections

Keep the sentences short. Aim for less than 10 words.

 

Based on the title below, please complete the template outlined in the previous chat.

 

Draft two versions.

 

Version 1 – Standard creativity

Version 2 – Advanced creativity

 

This is the title for the Thread:
{ENTER TITLE} 

 

A.I. Growth Prompt Swipe File

U – Uplevel Ads

Facebook ad to free webinar

Simple ad format here from Codie. She lets the Creative do the talking.

 

There’s lots of debate as to whether a native image without any test performs better than an ad style image.

 

The truth is they both work. And, they can both work even in the same account and the same campaign.

 

Your job is to test both in every campaign and see which one gets the best results for you.

 

This image has a massive hook.

 

Learn how to buy successful businesses with other people’s money.

 

Oh, my word. While buying a successful business is awesome. 

 

Buying a successful business with OPM is the ultimate hack.

 

She then backs this up with some massive social proof…..

 

Join 20,000+ people.

 

And our most popular word used in lead gen ads….. FREE.

 

Facebook Ad Swipe Files:

 

N – Now Launching

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And then onto the offer page.

 

“Learn How To Buy Your First Small Business in Just 30 Days”

 

It’s clear. It’s specific. It’s time-bound. It aligns perfectly with the topic of the launch webinar.

 

But what she’s really selling is “Financial Freedom”

Codie amps up how difficult it is to start a business.

 

She is offering you a “fool-proof”, step-by-step, approach to shortcut all the hassle and risk.

 

To take the “Unconventional” counter-intuitive approach that will make all your dreams come true without the pain and struggle.

 

Did someone say silver bullet???

C – Conversion Optimization

Want high-converting, profitable Facebook ads?

 

The key to success is attention-grabbing Creative.

 

Most advertisers struggle to consistently produce a high return on ad spend.

 

Video Ads will transform your results.

 

Here are 6 simple steps to producing high-converting video ads.



If you want to grow your online course or membership business with Facebook ads, video is your best way forward. Video ads can boost conversions by up to 80%? But if they aren’t produced properly, they’ll suck. In this thread, I’ll show you how to do it.

 

  1. Start with a problem

We are hardwired to pay attention to things that will help us survive or thrive. We ignore everything else. Start off with a big pain point your audience needs to solve. Knowing your audience is key to picking problems that will grab their attention.

 

  1. Write a compelling script 

Here’s a video structure that works: Hook > Problem > Solution(Offer) > CTA. Remember, people don’t care about you or your solution. They only care about how you can improve their lives. Make your script entirely about them.

 

  1. Keep it short and sweet

As a knowledge-based business, your video ads will bring people to a lead magnet or mini-front-end offer. For these funnels, keep your video ads to under 30 seconds. Get your message across quickly and effectively.

 

  1. Use a pattern interrupt

Start your video with an interesting on-screen movement or video effect. Do something in the first second that visually grabs people’s attention. This will buy you 3-5 seconds to say something interesting that convinces them to keep watching the rest of the video.

 

  1. Add captions

Most users watch videos on Facebook with the sound off. Captions will ensure your message gets across, even in silent mode.

 

  1. Use a strong call-to-action (CTA) 

Your CTA should be specific, clear, and compelling. Encourage users to take the desired action, whether it’s signing up for a free trial or making a purchase.

 

Whether you are just starting out or you want to scale your online course and membership business, Facebook video ads need to be part of your creative strategy. The first 5 seconds of your video are the most important. Focus on this first.



H – Hot Take

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The Power of Moments – Why Certain Experiences Have Extraordinary Impact

 

How can you create special moments for your course and membership subscribers?

 

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

5 Steps to Building an Online Business that Aligns with Who You Want to Become

Micheal O'Neill

5 Steps to Building an Online Business that Aligns with Who You Want to Become

Every action you take is a vote for the type of person you wish to become. When it comes to building an online business, this concept becomes even more important. As a course creator, membership site owner, or coach, you want to build a business that aligns with your values, goals, and ambitions. You want to create something that feels authentic, fulfilling, and profitable.

But building an online business that aligns with who you want to become isn’t always easy. There are so many pain points and challenges that come with entrepreneurship. That’s why in this blog post, we’re going to provide you with a practical step-by-step approach to building an online business that aligns with who you want to become.

Step 1: Define Your Values, Goals, and Ambitions

The first step in building an online business that aligns with who you want to become is to define your values, goals, and ambitions. Your values are the principles and beliefs that guide your decisions and actions. Your goals are the specific outcomes you want to achieve, and your ambitions are the bigger picture of what you want to accomplish in life.

To identify your values, think about what matters most to you. What are the things that you’re willing to stand up for? What do you believe in? Once you have a clear understanding of your values, you can set clear goals and define your ambitions.

Use long-tail keywords such as “define values for online business” and “setting clear goals for online business”

Step 2: Surround Yourself with Like-Minded Individuals

The second step in building an online business that aligns with who you want to become is to surround yourself with like-minded individuals. You want to find mentors, peers, and communities that align with your values and goals. These people will help you stay motivated, provide you with feedback, and offer you support when you need it.

To find like-minded individuals, look for online communities, attend conferences or events, or join mastermind groups. Surrounding yourself with people who share your values and ambitions will help you stay focused and inspired.

Use high-volume keywords such as “online business communities” and “finding mentors for online business”

Step 3: Take Consistent Action Towards Your Goals

The third step in building an online business that aligns with who you want to become is to take consistent action towards your goals. Building a successful online business takes time, effort, and dedication. You need to stay focused on your goals and take consistent action towards achieving them.

To stay focused, create a schedule and track your progress. Break down your goals into smaller, manageable tasks, and prioritize the most important ones. Celebrate your progress along the way and learn from your failures.

Use long-tail keywords such as “creating a schedule for online business” and “tracking progress for online business”

Step 4: Leverage Facebook Ads to Reach Your Target Audience

The fourth step in building an online business that aligns with who you want to become is to leverage Facebook ads to reach your target audience. Facebook ads are a powerful tool for course creators, membership site owners, and coaches to reach their ideal customers.

To set up a successful Facebook ads campaign, you need to define your target audience, create compelling ad copy and images, and optimize your ads for conversions. With the right strategy, Facebook ads can help you scale your online business and reach more people than ever before.

Use high-volume keywords such as “Facebook ads for course creators” and “scaling Facebook ads for digital products”

Step 5: Launch Your Digital Product Using Jeff Walker’s Product Launch Formula

Now that you have created your digital product and have built a community of engaged followers, it’s time to launch it. Jeff Walker’s Product Launch Formula (PLF) is a proven method for launching your product to the world.

The PLF follows a specific launch sequence that involves three phases: the pre-launch phase, the launch phase, and the post-launch phase. Each phase is essential for a successful launch.

During the pre-launch phase, you’ll be building up anticipation for your launch. You’ll be providing valuable content that is related to your digital product to your audience. This could be in the form of blog posts, videos, social media posts, or emails.

The launch phase is when you make your product available for purchase. During this phase, you’ll be using various marketing tactics such as email marketing, Facebook ads, and webinars to promote your product.

The post-launch phase is when you follow up with your customers and offer them additional products or services. This is also an excellent opportunity to gather feedback from your customers and make improvements to your product.

Implementing Jeff Walker’s PLF requires careful planning and execution. Make sure to follow the launch sequence and keep your audience engaged throughout the process.

Building a successful online business takes time, effort, and dedication. By following the steps outlined in this guide, you’ll be well on your way to creating a profitable online business that aligns with the person you want to become.

Remember to focus on providing value to your audience, building relationships, and solving their pain points. Keep experimenting with different marketing tactics until you find what works best for you and your business.

Now that you have a solid foundation, it’s time to take action and start building your online business. With the right mindset and strategies, you can achieve your goals and create a life you love.