The #1 mistake people make when selling their course, membership, or service online

The #1 mistake people make when selling their course, membership, or service online

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Your buyers go through a 3 step process when making a purchase.

Skip any step or put them in order wrong, and your offer will flop.

I’ve reviewed thousands of offers for online courses, memberships, and services.

The #1 mistake I see people make is jumping directly to step 3.

And it kills their sales and online business growth.

Here is the 3 step process you need to take your buyers through for profitable online offers.

Step 1 – Identify the problem

If buyers are not clear on the specific problem you solve, they won’t buy.

You’re in the business of solving problems, and the more painful the problem, the more attention it will attract. The more specific you are about the problem you solve, the more your buyers will feel you understand them. Feeling understood is essential for them to even consider buying.

Skip this step, and your offer is doomed before you ever make it.

Step 2 – Identify the solution

People need to buy into “the” solution before they consider “your” solution.

The most successful offers get the buyer to commit to mastery of the solution before asking them to buy. The solution is the journey your buyer must take to achieve their desired outcome. Your goal is to get them excited about the journey and the destination.

If they commit to the solution, selling “your” solution will be easy.

Step 3 – Link your offer to the solution

Most offers jump straight to step 3, and that’s why they don’t sell.

Position your solution as the vehicle your buyer will use to go from where they are today to where they want to be. But it isn’t just any vehicle; it’s the one that will get them to their desired destination faster, easier, and with the least effort. As they have already committed to the outcome, this will feel like the icing on the cake.

If you’ve done your job in Step 1 and Step 2, getting the sale in Step 3 is easy.

Apply these 3 steps the next time you craft an offer and watch the sales roll in.

Trying to fight against human nature is a fool’s game. There

But when we understand human nature and harness it, things get exciting.

3 Principles To Profitably Grow Your Business in 202

3 Principles To Profitably Grow Your Business in 2024 (without stress, overwhelm, or FOMO)

3 Principles To Profitably Grow Your Business in 2024 (without stress, overwhelm, or FOMO)

Discover the top 3 principles to grow your business profitably in 2024 without stress, overwhelm, or FOMO. Learn how to reduce customer acquisition costs, maximize customer lifetime value, and dedicate time to AI and tech exploration. Simplify your business growth strategy and achieve remarkable progress.
3 Principles To Profitably Grow Your Business in 202

Here's what we have for you today


If you run your own business, you’ve probably been feeling a little uneasy lately.

It seems like every day, there is a big AI announcement that’s going to revolutionize your business.

You’re suffering new technology and methodology FOMO like never before. Afraid your competitors will leave you behind.

Meanwhile, your business costs are through the roof.

Your staff costs are out of control (if you can find people to hire).

And your cost to acquire new customers is climbing.

I’ve been in business for over 20 years and built multi-million dollar businesses along the way, but I’ve never seen anything like the rate change we’re experiencing today.

So, if you’ve been feeling uneasy, it’s understandable, and you are definitely not alone.

While tactics and strategies may change, the good news is principles remain the same.

Here are my top 3 principles for profitably growing your business today (and tomorrow) without stress, overwhelm, or FOMO.

Reduce (And Eliminate) Your Customer Acquisition Costs

Without new leads, your business will die.

With advertising costs rising across all platforms, the old lead generation models are broken.

And let’s face it, no one wants more leads.

You want more paying clients.

A front-end mini product solves this problem.

Create an attractive mini-product you offer to all leads immediately upon entering your world.

The goal of this mini product is to cover your advertising costs and pre-sell buyers for your main product or service.

Maximise Customer Lifetime Value

For too long, the focus has been on acquiring new customers and clients.

Where many people fall down is they try to sell the same thing to the same people again and again.

Your customers are on a journey. Always have a next step for them to take.

I call this a Value Ascension Roadmap.

For every 100 people who buy a product or service, 20% would spend 5 times more.

Layer in ascending levels of offers to give your customers who want to spend more money with you the opportunity to do so.

Ideally, you want these offers to be subscriptions, which will stabilize your cash flow with recurring revenue.

Whether you’re a service, SAAS, eComm, retail, or product-based business, subscription-based digital products will give you an unfair advantage over your competitors.

Give Yourself Dedicated AI & Tech Exploration Time

As a business owner, set aside at least 1 hour a week to explore and use AI and other technologies.

We are approaching a tipping point in AI and technology development.

We are about to go exponential.

The truth is you will never be able to keep up.

The good news is you don’t have to keep up with everything.

You need only focus on the small corner of the AI and technology world that impacts you and your business.

The fact is AI is overhyped in the short term.

But sadly, it is underhyped in the long term.

AI will be the biggest driver of efficiency and cost-saving in your business.

If you dedicate just 1 hour a week to playing with new tools now, you will be ahead of 99% of business owners.

And when the time comes, you will be ideally positioned to take full advantage of AI.

Your business has thousands of moving parts.

But if you focus on these three principles, you can simplify everything down to:

  1. Build a dependable, scaleable lead generation process that produces free clients from paid traffic.
  2. Retain those clients for as long as possible and always have a next step offer for them.
  3. Reduce the costs of running your business by leveraging AI and technology.

And remember, it’s a process. You’re not behind. You are exactly where you should be.

Focus on these three principles for six months, and you’ll be amazed at your progress.