Persuasive Facebook Ad Hack for Course Creators

Persuasive Facebook Ad Hack for Course Creators

Controversy gets attention.

And no one causes controversy on Facebook and Instagram like Aleric Heck.

Aleric has a YouTube ad agency and coaching program.

And he loves pointing out that YouTube Ads are superior to Facebook Ads on…..

Yep, you’ve guessed it Facebook and Instagram.

Let’s dive into one of his ads.

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Then we move into the body of the ad.

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This is where things start hotting up. This section is clear, concise, and compelling. Each point is an answer to an objection that someone may have getting started with Facebook ads. 

 

More stuff isn’t the goal. It’s how you layout your argument and leave no objection unanswered to make saying yes a “no-brainer” decision.

 

But the creative is where this ad comes alive…

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First Aleric positions the audience: COACHES.

 

I’m not a fan of including “Attention Coaches” in the first line of ad copy, but I do like calling them out directly in the image.

 

And then the hammer blow – YouTube Ads Beat Facebook Ads Everytime.

 

This is highly evocative, especially as the ad is on Facebook. There is no question but this ad is going to draw lots of attention and comments.

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Facebook ads for High-Ticket Offers with the AIDA Framework

Facebook ads for High-Ticket Offers with the AIDA Framework

A 3-day virtual event is one of the best ways to sell a high ticket offer. Now, definitions vary, but I classify high ticket as anything over $3,000.

As you ask your audience to commit 3-days of their lives to the process, offering the event for free will devalue the experience. To make sure you attract your perfect-fit clients the standard practice is to charge between $99 and $299 for the event. You can also upsell a VIP package for an addition $49 to $199.

And that is exactly what Christian Mickelsen is launching this month.

Let’s dive into his Facebook ad:

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3 Elements To Inspire Your Ad Campaigns:

  • Great application of the A.I.D.A copywriting approached used in this ad. A.I.D.A is one of the simplest and long standing copywriting approach but it’s one that I use everytime I sit down to draft copy. If you haven’t brushed up on your A.I.D.A in a while here is a great blog post from Neville Medhora – A.I.D.A
  • One of the best way to grab people’s attention is to call out an problem or pain point they are experiencing. “Do you feel like you’re struggling to attract clients for your coaching business?” This is such a good opening line. 1) It calls out the avatar, 2) It calls out their #1 top of mind issue, 3) The addition of “feel” makes it less confrontational than – “Are you struggling to attract clients”.
  • Once you have captured their attention you want to stoke interest. A great way of doing this is to connect with them through a positive compliment – “As a coach, you have a skill, talent, or gift that can make a huge difference in people’s lives.” Stroking someones ego is a great way to get them interested in reading further.

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