Turning Leads into Facebook Group Members
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What scary movies teach us about marketing
The fear of the unknown is far greater than the fear of the known.
High-converting opt-in pages don’t need to be complicated.
This is a simple lead magnet opt-in page from Sean Ferres.
Before we jump in…..
Have you ever noticed in scary films that you often don’t see the bad guy until way into it?
Well, that’s because our minds will turn an unknown demon into something scarier than any movie producer can create.
It’s important to remember this in marketing, too.
And Sean does this brilliantly in the copy for this landing page.
3 Elements We Like:
1 – The visitor is immediately positioned
The opt-in page immediately positions the visitor with “Cash Money Copywriters.”
If you are a copywriter, you know you are in the right place.
Every opt-in page must let their perfect fit client know they are in the right place.
2 – Doubt and intrigue created
While Clients on Command is a strong opener, it isn’t the knockout punch.
The standout piece of copy is the first bullet point.
“Discover the One Common Piece of Toxic Client-Getting Advice that instantly turns high level biz owners off” –
This opens a massive loop in the prospect’s head.
I especially love “Toxic Client Getting Advice”
What if there is one thing I’m doing that turns high-level business owners off?
No matter your niche or lead magnet, you have an equivalent to this in your business.
Use this mechanism as often as you can. It will drive conversions.
- Promise to make their lives easy
The 3rd bullet is a beauty.
Copy and paste this script to sign your next high-paying client within a week (even during a recession)
We’re all looking for a shortcut. There is no shortcut better than copy and paste.
Always look to make your perfect-fit client’s life as easy as possible.
But not just that…. take this shortcut and get a result within a week.
When we make timebound promises, they are even more powerful.
And then, to cap it off…. a big objection is handled… (even during a recession).
You can include an objection or major frustration.
People will come up with all sorts of excuses not to take action.
It’s important you take them off the table by highlighting them.
3 Elements We’d Test:
- Optimize the header
There is a lost opportunity to increase conversion with the header.
First off, I always like to include FREE. We want to make that clear from the outset.
I also like including something that speaks to the transformation. For example:
FREE CHEATSHEET
How to sign your next high paying Copywriting client in 7 days or less
- Optimize the image
I like iPad, computer, or 3D book images of a lead magnet. They convert well.
This one could do with a little work.
“SEND MESSAGE – GET CLIENT” is great, but the red “2024” breaks the flow, and you have to read it a number of times.
It is also out of line with the other top and bottom titles.
I would split-test this page with an image of Sean holding a print version of the lead magnet.
- Optimize the CTA
“Download Now” is a bit mehhh. I like including transformational CTA’s
In this case, it could be…
Get your next client in 7 days or less
Close high-paying copywriting clients today
Land $$$ copywriting clients today
Opt-in Page Swipe Files
Grab attention with AI images in your Facebook ads
It’s worth a trip to Sean’s Facebook Ad library.
Dude is testing creative like crazy.
He has gone all-in on AI creative.
Now, I wouldn’t have published all of the options you can see in the library.
I’m all on for quirkiness, but some don’t make sense.
I don’t know what a Tortoise on a toilet or reading a newspaper has to do with copywriting.
Sure, it will grab attention, but your image has to be relevant to your audience, the message, and the action you want your audience to take.
In Sean’s case, he only wants to grab the attention of copywriters.
This is why I picked the image of a Jack Russell at an old-school typewriter in the ad for review.
Now, a dog at a typewriter is still a broad blanket.
Sean will probably attract journalists, retired secretaries, and copywriters, but at least there is some positioning.
AI image generators have been slow to help advertisers create images for their ads.
The top 3 general image generators are:
The main issue is that once they generate an image, it isn’t yet possible to edit it.
And often, if you ask the AI to edit the image, it will discard the bits you like.
There is no doubt that in the coming months and years, AI will output images in layers that we can edit and move around.
But until then, if you want to leverage AI for your ads, check out this custom tool.
I’ve been massively impressed with this tool.
It’s no replacement for a highly skilled graphic designer, but it helps with high-volume creative testing.
Facebook Ads Swipe Files
How to grow your email list and FB group at the same time page format
Not quite an offer today but an upsell of sorts.
After opting in for the Lead Magnet, we land on a thank you page.
We stay on this page for a couple of seconds to allow the lead event of the Meta Pixel to fire.
Then we are redirected to the Facebook group.
It’s common to put a button to join your Facebook group on the thank you page of your lead magnet.
But this takes it a step further.
In the follow-up email, the primary call to action is to join the group to get access to the lead magnet.
However, they also include a direct link to download.
Facebook finally opened up the option to run ads directly to your Facebook group but the issue with these ads is you may not get an email address too.
With this strategy, you are getting a 2-for-1 deal.
Email address and Facebook Group member.
From a user experience perspective, the second step makes the process feel harder than it needs to be.
This is a strategy I’m probably not going to implement.