Optimizing Your Book-a-Call Funnel for Conversions
The ad above leads people into a book-a-call funnel for Aleric’s YouTube Ads coaching program.
Let’s start off with the opt-in page.
Simple single-screen structure with all info above the fold.
Headline, body copy, form, image, and CTA. AKA my favorite layout.
Remember, the goal is to get qualified people to book a call.
Including the phone number and industry will reduce the on-page conversion, but it will increase the quality of people entering the funnel.
I love the “Free Bonus Gift”.
Remember, people don’t know they have entered a book-a-call funnel.
Aleric positions the call as the free bonus. This is a wonderful reframe, which will work a treat.
On the next page, Aleric tells you the Free Bonus is worth $850.
He doesn’t disclose this on the landing page, as he doesn’t want people who are only interested in getting $850 of free stuff.
Remember, people don’t know that the free bonus is a strategy call yet.
On the final step of the funnel Aleric tells you what your $850 free bonus is….
….A YouTube Ads Implementation Call with an Advisor.
At this stage, Aleric has
From Step 1:
- Name
- Mobile
- Business type
From Step 2:
- Current monthly revenue
- Desired monthly revenue
- Monthly ad spend
Even if people don’t book a call at this stage, they have more than enough info to follow up and make a compelling case for you to sign up for their coaching program.
Oh wait…… I have to dash…… my phone is ringing…. I wonder who it could be!