Tag: opt-in page

Lead gen mistakes

Lead Gen Mistakes – How Not to Generate Leads

Micheal O'Neill

Lead Gen Mistakes – How Not to Generate Leads

This week instead of teaching by example I am going to show you the lead generation mistakes to avoid.

Normally L.A.U.N.C.H. features a big-name marketer with a funnel to die for. They have killer hooks, awesome ads, seductive opt-in pages, and A+ offer pages. I do the analysis and give you 3-7 key elements you can implement in your funnel to reduce your lead generation cost per lead and  increase your conversion rates and ultimately make more $$$$’s.

There I was searching for a killer funnel to review when an ad popped up – 

  • Learn how to rewire your brain

As a marketer I am obsessed with psychology and the brain so I was instantly hooked.

Into the funnel, I dove. 

On the surface, it looked the part. 

But the further I explored, the more cracks I discovered 

It was then I realized this is the poster child for KnowledgeCom funnel mistakes.

So let’s get stuck in.

Lead gen mistakes

Now this opt-in page is not part of the funnel, but it is available as a link from the hero section of the website’s home page.

Lead generation tip 1

If you’re launching an opt-in page please make sure it’s on your domain.

In this case, we can see they are using ConvertKit to host their opt-in page.

If you are going to invest in ads please make sure you spend the 10 minutes setting it up so your opt-in pages display on a custom domain, to make sure you increase your lead generation success rate.

It’s a small thing but these little things mount up.

ConvertKit is okay as a starting platform, but it is very limited

ConverKit has taken the creator world by storm. 

Having worked with a number of clients who use ConvertKit, its landing page templates are limited and it doesn’t have a build-from-scratch option.

Before you invest in ads, invest in a landing page builder that is fit for purpose.

Lead generation tip 2

Formatting is important

The headline shows promise – 7 things about the brain I wish I knew When I was younger.

This is a variation of the popular Twitter kook- 

  • 7 things I know at 40 about the brain I wish I knew at 20

But for the love of god, please watch the capitalisation of your headline. 

Either go with proper caps or all first letter caps. Don’t just stick one random capital letter into the headline.

 

Lead generation tip 3

Making it about your prospect

I’m into Neuroplasticity. 

I’m interested in it, but I don’t care about it. I care about what it will help me do.

I care about it because it will help me learn and adapt quickly.

But that isn’t why I really care about it. 

I care about it because it will make me a better guitar player and business person.

It will help me make more money. 

It will help me achieve my goals faster and give me more time to sit on the beach sipping a pina colada (if that’s what you are into!)

This opt-in page leaves me completely cold.

I don’t know who Gregory Caremans is, and I don’t care about his journey.

When someone looks at your ad, all that is going through their head is…..

What’s in this for me? 

How does this solve a major pain point for me right now? 

How will my life be better once I have this?

They don’t care about Gregory’s stagnations and regressions.

In the words of Jerry Maguire, “Show me the money”

Opt-in Page Swipe Files

 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00070

Micheal O'Neill

Welcome to LAUNCH; we’re like a slice of pizza – you can enjoy it any time of the day. Breakfast, lunch, dinner, midnight snack – doesn’t matter.

 

Here’s what we’ve got for you today:

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L – Leads

The goal is never to get the cheapest leads possible.

 

Your objective is to attract the people with the highest likelihood of purchasing your offer at the most financially beneficial rate possible.

 

$0.50 leads are great and all but if they don’t purchase you are throwing money away.

 

A $50 lead may make your eyes water but if they convert you would take them all day.

 

In funnel marketing we spend a lot of time focused on removing friction from our prospects.

 

In high ticket sales, especially if there is a need for a sales call we may want to add friction.

 

If you are going to invest time talking to someone you want to make sure they are qualified to purchase your high ticket offer.

 

Namely they have the financial means, will and motivation to take action and purchase.

 

Here’s a very simple high ticket, book a call funnel from Ruari Fairbairns and the team over at One Year No Beer.

quiz opt-in pages

They really followed the blueprint with this headline.

 

  1. Position the audience

 

Instantly you can tell whether or not this offer is for you. 

 

Are you an entrepreneur or high-achieving professional?

 

If yes, read on. If no, keep moving.

 

The qualification process has also begun. If you are an entrepreneur or high-achieving professional you will probably have the budget for the program. 

 

  1. Identify the primary pain point

 

Do you struggle with your drinking?

 

If yes, read on. If no, keep moving.

 

  1. Identify the dream outcome

 

Would you like to have effortless control over your drinking? 

 

If yes, read on. If no, keep moving.

 

  1. Timebound

 

You can have your result in just 8 weeks

 

  1. Without the primary frustrations

 

In a counterintuitive spin they declare – without giving up alcohol.

 

Well that will pique readers attention.

 

And then the elephant in the room – without willpower.



Here’s the formula……

 

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

 

Let’s look how we can spin something up for your next opt-in or offer page in the A.I. Growth Prompt below.

 

Opt-in Page Swipe File


 

A – A.I. Growth Prompts

Prompt Objective:

 

Create a high converting opt-in page or sales page headline using a proven 

 

Prompt Outline

Prompt Part 1:

 

I want you to act as an expert direct-response copywriter.

 

I am going to ask you to draft a series of high-converting opt-in or sales page headlines using a proven template.

 

Your goal is to maximize the on-page conversion rate.

 

I will provide data for the primary pain, desired outcome, and frustrations, but I want you to make copy suggestions based on your research and knowledge of my primary audience.

 

Here is your initial data:

 

{primary audience}:

 

{primary pain}:


{dream outcome}:

 

{time frame}:

 

{primary frustrations}:

 

Here is the headline format I want you to use when drafting your copy:

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}


Here is a sample headline drafted in the desired format:
How entrepreneurs and high-achieving professionals go from struggling with their drinking to effortless control in just 8 weeks—without giving up alcohol or relying on willpower

 

Please give me 20 headline variations to start with.

 

←end prompt→

 

Prompt Part 2:

 

Please redraft these headlines to:


  • highlight massive frustrations
  • Highlight dream outcomes
  • make them more emotive
  • increase the conversion rate

 

Please draft options in the voice, tone and style of:

  • Gary Halbert
  • David Ogivly
  • Eugene Schwartz
  • Dan Kennedy
  • Todd Brown



Here is a sample prompt I entered into ChatGPT.

 

I want you to act as an expert direct-response copywriter.

 

I am going to ask you to draft a series of high-converting opt-in or sales page headlines using a proven template.

 

Your goal is to maximize the on-page conversion rate.

 

I will provide data for the primary pain, desired outcome, and frustrations, but I want you to make copy suggestions based on your research and knowledge of my primary audience.

 

Here is your initial data:

 

{primary audience}: Online course creators and membership site owners

 

{primary pain}: they want to run profitable Facebook ads, but they are overwhelmed by the challenges of getting started or getting their ads and funnel to convert 

 

{dream outcome}: running profitable, high-converting, easy-to-run Facebook ad campagins

 

{time frame}: 8 weeks

 

{primary frustrations}: wasting time, wasting money, ad account shutdowns, spending years learning Facebook ads, 

 

Here is the headline format I want you to use when drafting your copy:

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

 

Here is a sample headline drafted in the desired format:

How entrepreneurs and high-achieving professionals go from struggling with their drinking to effortless control in just 8 weeks—without giving up alcohol or relying on willpower

 

Please give me 20 headline variations to start with.

 

U – Uplevel Ads 

Facebook Ad to Quiz Funnel

The AIDA copywriting technique is employed beautifully here.

 

ATTENTION

The language is a bit wooden for my liking. 

 

“Discover the path to regain your power over your drinking habits in 8 weeks”

 

Often simple copy will convert better.

 

“Discover the simple formula to control your drinking habits in 8 weeks”

 

In this case I think the second paragraph would serve as a better hook.

 

What if I told you could control your drinking habits WITHOUT saying goodbye to your beloved wine evenings forever?

 

INTEREST

Introducing stats, figures, studies or intriguing approaches will capture people’s interest.

 

Especially if it demonstrates how they can avoid their primary pain or achieve their desires.

 

We can also see the positioning kick into full force here with “we’ve assisted 100 ambitious business-owners, entrepreneurs”

 

This could be made even more appealing by including an odd number like 107 or 197.

 

The word over makes me question if they have indeed helped a hundred people or do they even know how many people they have helped.

 

DESIRE

The desired section will normally be the longest part of your ad.

 

Here you can introduce short client success stories or as the OYNB team did explain what these 100+ people experienced.

 

You want to position yourself as a guide but I never like seeing the word “guide” in ad copy.

 

From:

 

As an experienced guide who has empowered thousands of women worldwide

 

To:

 

I’ve helped hundreds of women all over the world shift their relationship with alcohol and I can assure you….

 

ACTION

I’ve found that including in copy links will increase your outbound CTR. Don’t leave it to the very end of the ad to include a link and don’t rely solely on the “Learn More” button.

 

Within the AIDA framework I like to include a link early in the copy after the Interest section or early in the Desire section.

 

Many experts argue that in the age of TikTok people don’t read copy and that short ads are the way to go.

 

I disagree, nearly all of my best performing ads for knowledge commerce are medium to long form.

 

However, if someone reads the first line of an ad and is ready to go, I want them to see a link and click it. 

 

 Facebook Ads Swipe Files

 

 

N – Now Launching

Book-a-Call Sales Page
Book-a-Call Sales Page

Making headline claims specific and tangible is one of the activities I spend a lot of time with my clients.

 

It’s a real struggle, especially with personal development offers to give people specific outcomes.

 

But it doesn’t mean you shouldn’t try.

 

I would love to see optimal health and peak performance defined.

 

The problem is OYNB can’t tell people they will double their profits or cut their marathon time by 35 minutes.

 

Sometimes this happens because people try to uplevel the problem they are solving and make  their deliverable broader.

 

It is easy to say – 

Quit Drink In 8 Weeks And Never Look Back

 

People don’t want to quit drinking, they want what’s possible when they quit drinking.

 

This is a never ending cycle, however, on the OYNB sales page the proposition is anchored in the second section where Complete Control is defined.

 

Perhaps even the words Complete Control could make the headline stronger as a unique mechanism.

 

“Discover the Complete Control Method to unlock optimal health and peak performance in your business, well-being and life in just 8 weeks.”

 

 Sales Page Swipe Files


 

C – Conversion Optimization

Making headline claims specific and tangible is one of the activities I spend a lot of time with my clients.

 

It’s a real struggle, especially with personal development offers to give people specific outcomes.

 

But it doesn’t mean you shouldn’t try.

 

I would love to see optimal health and peak performance defined.

 

The problem is OYNB can’t tell people they will double their profits or cut their marathon time by 35 minutes.

 

Sometimes this happens because people try to uplevel the problem they are solving and make  their deliverable broader.

 

It is easy to say – 

Quit Drink In 8 Weeks And Never Look Back

 

People don’t want to quit drinking, they want what’s possible when they quit drinking.

 

This is a never ending cycle, however, on the OYNB sales page the proposition is anchored in the second section where Complete Control is defined.

 

Perhaps even the words Complete Control could make the headline stronger as a unique mechanism.

 

“Discover the Complete Control Method to unlock optimal health and peak performance in your business, well-being and life in just 8 weeks.”

 

 Sales Page Swipe Files


H – Hot Take

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Nothing to add…. just 🤣🤣🤣🤣🤣

 

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
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Lead Magnet Opt-in Page ChatGPT Prompt

Micheal O'Neill
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Lead Magnet Opt-in Page ChatGPT Prompt

 

Prompt Objective:

Last week, you used ChatGPT to help you create a high-converting lead magnet from a long-form video.

This week, we’ll use ChatGPT to help draft the lead magnet opt-in page copy for your lead magnet.

Prompt Outline:

Step 1 – Upload your lead magnet

Select ChatGPT 4 > Advanced Data Analysis

In the message dialogue box, hit the plus sign and upload the lead magnet file.

Then, enter the prompt below:

Here is the content of my Lead Magnet. 

Please confirm that you can read and understand the uploaded file from start to finish. 

In the following conversation, I will ask you to help me create content based on the contents of this document.

Don’t take any action yet. Please just study the content of the lead magnet.

Step 2 – Opt-in page structure

Prompt:

Thank you.

I want you to act as an expert direct-response copywriter.

I want you to draft marketing copy for a high-converting opt-in page.

Your goal is to write copy that gets the maximum number of people to opt in for the lead magnet. 

Please ensure that all copy aligns with the content of the lead magnet.

The opt-in page has five key sections:

Headline – (7 words approx)

Sub headline (12 words approx)

Body Copy (1 paragraph + 3-4 fascination bullet points)

Call To Action (3-5 words)

Image (please suggest an appropriate image)

Your copy should instantly answer the following questions for someone who visits the page – 

Why should I pay attention to this?

Why is this important to me?

How will my life improve if I opt for this lead magnet?

Draft the copy in a friendly, human voice.

Ensure all copy passes A.I. detection tests.

Match the voice, tone, and language from the lead magnet.

Draft your copy at a 6th-grade or below level.

Please draft three versions of the opt-in page copy based on the above criteria.

Step 3 – Refinement

Prompt:

Keeping the copy aligned with the lead magnet uploaded at the start of the conversation, please redraft three versions in the style, tone, and structure of Eugene Schwartz.

Repeat as often as you like, changing the name of the copywriter. Here are some suggestions:

  • Gary Halbert
  • David Ogilvy
  • Todd Brown
  • Brian Kurtz
  • John Charlton
  • Ray Edwards
  • Jim Edwards
  • Russel Brunson
  • Jeff Walker
  • Stu McLaren
Opt-In Page for Webinar Registration

Opt-In Page for Webinar Registration: Objections Crushing Strategy

Micheal O'Neill

Opt-In Page for Webinar Registration: Objections Crushing Strategy

Opt-In Page for Webinar Registration

Who doesn’t love a good webinar? Here’s an above-the-fold view from a Codie Sanchez Opt-In Page for Webinar Registration.

Codie has seen exponential growth over the past few years building her email list to over 400,000.

People love steps and frameworks. 

They want a silver bullet that will make their dreams come true with 0 work.

We know (most times) that’s not possible but we have to meet them where they are.

I love the headline. It is clear and teases an extraordinary promise.

Buy a business in just 10 steps that throws off free cashflow from day 1.

Everyone knows that buying a business is complicated. 

But Codie breaks it down into just 10 steps. And who can’t follow 10 simple steps?

The sub-headline introduces the concept of “volatile markets” 

Even a casual observer of markets knows that’s when the most opportunity exists.

But then Codie introduces an awesome twist.

A “Boring Business” is an antidote to “volatile markets”. 

The contrast here stokes interest and curiosity.

Your audience will always have objections. Make sure you deal with them front and centre.

Codie does this nicely with “FREE” and “No prior experience needed”.

A great question to ask yourself.

What objections does my audience have to registering for my webinar or lead magnet?

Opt-In Page for Webinar Registration Swipe File:

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Opt-in Page Masterpiece – From Lead to Launch

Micheal O'Neill

Opt-in Page Masterpiece – From Lead to Launch

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The headline is far from the strongest proposition.

 

“Get the A.I. Edge… In Just One Click”

 

I don’t know what the A.I. edge is, and while one click tells me it is easy, it’s not either my:

  1. My primary fear/pain/challenge
  2. My #1 goal/dream/ambition

 

The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.


The subhead is where the magic kicks in. 

 

I’d love to see a test using the first line as the headline and changing the second line to – Get your proven….

 

Jeff delivers the A.I. Launch Playbook on the thank you page.

 

This is an interesting deviation from standard practice. 

 

If I was reading between the lines, they value the consumption of the lead magnet over inbox placement.

 

This may be because they plan to retarget opt-ins with ads to register for the upcoming masterclass, but they want to make sure people have consumed the lead magnet in advance.

 

Swipe File: