4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00076

Launch Newsletter Issue #00076

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L – Leads

Specificity – The key to online business success

Nathania Stambouli has taken the yoga world by storm with her Yogi Flight School.


Yogi Flight School is a perfect example of solving a very specific top-of-mind issue.


Nathania teaches people how to do arm balances and inversions.


Will a beginner yogi be interested in this? No.


Will every experienced yogi be interested in this? No.


But, for a specific type of yogi, arm balances and inversions are their #1 pain point and dream. 


Yogi Flight School is exactly what they have been looking for.


Because Nathania solves a very specific problem, she can use incredibly specific language that instantly resonates with, attracts, and converts her perfect-fit clients.


The biggest trap online business owners fall into is being too broad, generic, and general.


Often, we are afraid to niche down and get specific because we’ll lose customers.


When in reality, the direct opposite is true. 


Solving a high-value, high-pain, specific issue is the key to online business success.


A lot of Nathania’s success comes down to the specificity of her front-end messaging.


Now, don’t think she only teaches Arm Balances and Inversion.


Once she has you in her world, she goes way broader, even beyond yoga teaching. 


But she keeps her front-end messaging to make sure she attracts her perfect-fit client.


A couple of weeks back, Nathania ran her big annual launch. 


Let’s take a look at her launch funnel.


Here’s her free bootcamp opt-in page.


Nathania sticks to the script with a textbook above the fold opt-in page.

  1. Pre-head – (always get FREE in there)
  2. Headline – {primary promise} without {misconception} or {frustration}
    • Nail your arm balances & inversion without more strength or years of face-planing!
  3. Sub Headline – (evidence to back up headline claim)
    • Discover the crucial principles that you don’t learn in yoga class….
  4. Image (transformation focus)
    • Demonstrate the transformation of your primary promise
  5. CTA

Observations and tests I’d run:

  1. At first glance, it looks like there are 3 headlines of equal importance. I would test moving FREE TRAINING WEEK into the logo position and reducing the font size of Yoga Ninja Bootcamp. 
  2. Saying there is a replay may increase registration but decrease live show-up rates. If it is a live class you want people to attend, don’t include this on the opt-in page. If your audience is global, then there is an argument for replays.
  3. I love the post CTA copy. It serves as body copy but reduces clutter before the CTA.
  4. I’d test adding transformation to the CTA – Yes, teach me to FLY today…

Opt-in Page Swipe Files:

A – A.I. Growth Prompts

Know your Perfect-Fit Client better than you know yourself

Getting specific on your front-end messaging requires intimate knowledge of your Perfect-Fit Client. 


Specific messaging is only beneficial when it hits your target client right in the feels.


Let’s see how ChatGPT can help you dial in your messaging.


The next few weeks will build on each other, so make sure you bookmark the chat in ChatGPT and create a working document to save the output.


Perfect Fit Client Avatar Deep Dive


I want you to act as an expert Market Researcher and client profiler.


Your job is to draft up to 3 detailed avatar descriptions for my Perfect-Fit Client (PFC).


My business helps {avatar niche/industry (e.g. online business owners)}


The number one pain point my PFC experiences is {primary problem}


I help my clients achieve {primary outcome} without {primary frustration / negative outcome}


Please draft a detailed description of up to 3 primary avatars for my business. 


In your avatar description, please outline what is at stake for my PFC if they don’t solve this problem.


Please also describe will my PFC’s life will look like when they solve their primary problem.

U – Uplevel Ads

Testing killer Meta ad hook variations


Great opening hook from Nathania; it’s short, clear, and concise.


“Imagine standing on your hands, elbows, and head with confidence.”


If you’ve been working on your arm balances and inversion practice… 


…or if you’re a yogi who has stared in awe at the cool kids in the yoga class standing on their hands, elbows, and heads, this hook is going to grab your attention. 


Effective copy is never about the volume of words. It’s about using the fewest “right” words.


But the only way to find the right words is to test.


I selected just a few of the opening hooks Nathania used in this campaign.  


When testing, the changes from control don’t have to be massive. 


The same theme with slightly different words can dramatically impact ad success.


Introducing concepts like “Yogi Flight Method” will increase curiosity and elevate the perceived value of your offer.


A unique mechanism underpins how you can help people get results where others fail.


Testing negative hooks is always a good idea. 


People will do two times more work to avoid pain than gain pleasure. 


I’m a positive guy, but the data tells me that negative hooks often get better results.


The resolution hook is always worth testing.

Right that’s it, this is the year for me, line drawn in the sand, I’m going to do it.

Observations and tests I’d run:

  • When it comes to ads, volume wins, and Nathania went all out on this campaign. (I’ve only included a small sample of the ads for the workshop above) The more ads you test, the more likely you will have a winner.
  • In the main ad I’d test moving the registration CTA from the 3rd line to below the 3 bullet points. “Secretly… your handstand and other shapes aren’t about strength…” is an interest builder. If this ad targeted cold audiences, the CTA might have been too early.
  • The text in the ad looks blocky and dense. I’m a big fan of 1 / 2 line paragraphs and adding color to break the copy up. Long sentences are harder to read than short sentences.   

Facebook Ad Swipe Files:


N – Now Launching

The free Chrome extension I can’t live without for high converting sales pages


Onto the sales page.


Straight up, the headline is hard to read. 


You are better off with no hero image than one that interferes with your headline.


I’m going to give Nathania a break here. 


I narrowed the window width to screen grab the page.


However, testing your hero in various dimensions is important.


Your hero may look perfect on your desktop, but on smaller-resolution desktops or mobiles, it may look completely different.


I use this Chrome extension nearly every day: https://www.webmobilefirst.com/.


It shows you what your landing page looks like in various formats. 


iPhone 13 View


MacBook Air View


24 Inch iMac View


My approach is design for mobile, and make sure you have a CTA above the fold on all devices.

On a sales page the CTA in the hero should bring people to the offer stack near the bottom of your sales page.

This makes sure potential customers have a good grasp of the value before they see the price.

Observations and tests I’d run:

  • This is a textbook sales page hero section. Specific tangible promise, linked to desirable transforamtion.
  • Countdown timer for deadline urgency
  • Social proof – 8,000 yogis fly upside down
  • Unique method – (I’d prefer if this was named) to get primary desire with primary frustrations.  
  • Check out the mobile view section under the video. I love “Gravity Panic” if you can label a fear your perfect-fit client has in a cool way they are going to instantly believe you will  be able to help them overcome their fear.
  • Video with a crazy face still frame will trigger people to press play just to see what is going on.

Sales Page Swipe Files:

C – Conversion Optimization

3 ways to write high converting ads in your voice

The great Perry Marshall said: 

“Marketing is merely sharing your unique perspective, expertise, and worldview in the marketplace.” 

This gets lost in all the hype of hooks, frameworks, and hacks.

Here are 3 ways to make your voice shine through in your Facebook ads.

Ads that convert come from a place of authenticity & understanding your audience’s deepest desires. But how do you make your message stand out? Let’s dive into a simple yet powerful strategy that’ll turn your ads into lead-generating machines.

1 – Know your audience: Identify their pain points, dreams & goals. Talk to them, survey them, and get to know them on a deeper level. The more you understand, the easier it’ll be to create ads that resonate.

2 – Share your unique perspective: What makes your online course or membership unique? Share your story, insights, and experiences. Make your ads a genuine reflection of the transformation you help people achieve and how it will impact their lives for the better.

3 – Know the problem you solve: Be very clear about the specific problem you solve for people and how you get them a result. If you’re making broad generic promises you’ll never stand out. The more specific you are, the easier it is for people to say…YES 


H – Hot Take

Please stop these people eating your dinner!


If I’ve said it once, I’ve said it a million times….



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Supercharge Your List Building with Mini-Products

Supercharge Your List Building with Mini-Products


If you have an online course or membership business, you need to grow your email list.


The quickest and easiest way to grow your email list is with Facebook ads.


But……Facebook ads cost money.


And it can be scary pumping cash into your ads and waiting until your next launch to figure out if you’ll get a return on your investment.


Enter the Front End Mini-Product.


The funnel looks like this:


If you are a long-time follower of L.A.U.N.C.H., you will know this is one of our favorite funnels.


In fact, helping people launch profitable Front End Mini-Products is a huge part of the work we do in our Ad Agency and the Lead2Launch Coaching program.


And, here is a beautifully simple example of a Front End Mini Product from Stu McLaren.


This is Stu’s primary evergreen lead gen funnel.


No hype, no crazy claims, just some A+, straight-talking, problem-solving, avatar-focused copy.


As I always say, the bigger you get, the less specific your primary promise needs to be.


But as big as Stu is, his ads will still end up in the feeds of people who have no clue who he is.


And, as these ads run all year round the opt-in and upsell must be converting.


In some ways, this goes against a lot of best practices.


It isn’t specific about the number of steps.


Apart from “profitable” it doesn’t have a specific defined primary promise, 


It isn’t wrapped in an attractive “container” (blueprint, step guide, cheatsheet).


It doesn’t give a timeline for implementation.


And it doesn’t explain how once you possess this knowledge, you will get the result you want easier and quicker than otherwise.


He does, however, use language that will instantly resonate with his audience:

  • Launch a successful and profitable membership site
  • build a successful membership around what you already know, love, and do.
  • reclaim your time and attract a community of paying members?


Sometimes, simple works. 


This is definitely an opt-in page template to stick up on your wall for your next funnel optimization session.

Opt-in Page Swipe Files:


Mobile Optimization

Mastering Mobile Optimization: Webinar Registration Page Design

Mastering Mobile Optimization: Webinar Registration Page Design

Mobile Optimization

Up to 80% of visitors to your opt-in pages will be on mobile.


If you want to succeed online today, you’ve gotta think mobile first. 


I’ve been banging on about this for years.


But this is the first time I’ve seen a double hero.


When I landed on Jenna’s (desktop) opt-in page, my first thought was… boy this is cluttered.


It wasn’t until I switched to mobile view that I saw the genius of what she had done.

Mobile Optimization

The top banner of the desktop page becomes the mobile above the fold section complete with.

  • Headline
  • Body Copy
  • CTA
  • Image
  • Scarcity (Countdown timer)

And then when the visitor scrolls, they have a second hero section.

One thing that stands out when looking at the desktop version is how little space you have on mobile.

Looks like we all better get good at saying a lot with as few words as possible!

Opt-in Page Swipe Files


Free Workshop Opt-in Page Optimization

Free Workshop Opt-in Page Optimization

Free Workshop Opt-in Page Optimization

Embark on a journey of strategic insight as we delve into the intricacies of Free Workshop Opt-in Page Optimization, inspired by Marisa Murgatroyd’s masterful Challenge Funnel. Discover how each stage, from addressing the initial concerns of budding entrepreneurs to propelling them toward scaling their courses, is meticulously crafted to enhance audience engagement and drive meaningful conversions.

4 weeks ago, we reviewed a Challenge Funnel from Marisa Murgatroyd.

You can check out that funnel review here:

It’s always interesting to see how people stack launches. 

The high-level overview of her Challenge Funnel was:

  • (Lead Magnet
    • The 20 Most Profitable Online Course Mega-Niches
  • (Challenge) 
    • Crack Your Course Idea

Now we have her Signature Product Funnel:

  • (Free Workshop) 
    • The Simple Formula For Creating Ultra-Profitable Courses
  • (Signature Program) 
    • Experience Product Masterclass – Skyrocket Your Income With A New Kind Of High-Impact Online Course
Free Workshop Opt-in Page Optimization

Do me a favor. I know you are busy, but take 10 minutes for a simple exercise.

Step 1 – Study Marisa’s Roadmap

  • Put yourself in the shoes of someone who wants to start an online business. What is keeping them awake at night? What is the first problem they face….
  • Problem 1 – What’s a good topic for my course? 
  • Solution 1 – The 20 Most Profitable Online Course Mega-Niches
  • Problem 2 – Ok I know my niche but how do I come up with my “Big Idea”
  • Solution 2 – Crack Your Course Idea Challenge
  • Problem 3 – How do I make sure my course is profitable
  • Solution 3 – Free Workshop – Ultra Profitable Course
  • Problem 4 – How do I scale my course?
  • Solution 4 – Experience Product Masterclass

Notice how each stage solves the #1 top-of-mind problem for someone at that level.

Then, the solution perfectly positions them to step to the next level.

Step 2 – Map Your Perfect-Fit Client’s Journey From Nubie to Master

  • Pick someone at the very start of their journey. What’s their #1 problem?
  • Once they have solved that problem, what’s the next challenge they will run into
  • What are all the stages and steps (problems they need to overcome) to get from where they are today to where they want to be? 

Step 3 – Map Your Value Ascension Roadmap

  • What can you offer (free and paid) at each level to help them solve the problem they face and prepare them to take their next steps?

This could be the most valuable 10 minutes you’ll ever spend in your business.

Opt-in Page Swipe File:


Opt-In Page Strategy – A Closer Look at a Simple Opt-In Page

Opt-In Page Strategy – A Closer Look at a Simple Opt-In Page

  • Very simple above-the-fold opt-in page. You can see that most of the copy from the ad is featured on the opt-in page.

    Honestly, this is a little lazy. But hey, when you are Digital Marketer you can get away with things like this.

    The video used in the ad is also used on the opt-in page.

    It may be that the Facebook ad above is retargeting visitors to this page: https://www.digitalmarketer.com/blog/10-metrics-every-marketing-leader-should-be-tracking/

    …or other similar pages and blog categories. 

    Ok, so what’s so intelligent about this funnel.

    Well, that isn’t revealed until we click on the “Build Your Scorecard (free) >>” button.

    That’s when you are presented with some segmentation questions.


    Depending on which option you select you are redirected to a different thank you page.

    • One option goes to an Agency Accelerator program.
    • Two options go to a “Book a Call” page
    • One option goes to an upsell for an online course 

    You can view each thank you page in the swipe files below.

    If you have multiple offers at varying price points or you want to run a “Book a Call” funnel but only want to speak to the people who are suitable for your offer this is a great format to let people self-select the option that is best for them, and you.