Tag: opt-in page layout

Mobile Optimization

Mastering Mobile Optimization: Webinar Registration Page Design

Micheal O'Neill

Mastering Mobile Optimization: Webinar Registration Page Design

Mobile Optimization

Up to 80% of visitors to your opt-in pages will be on mobile.

 

If you want to succeed online today, you’ve gotta think mobile first. 

 

I’ve been banging on about this for years.

 

But this is the first time I’ve seen a double hero.

 

When I landed on Jenna’s (desktop) opt-in page, my first thought was… boy this is cluttered.

 

It wasn’t until I switched to mobile view that I saw the genius of what she had done.

Mobile Optimization

The top banner of the desktop page becomes the mobile above the fold section complete with.

  • Headline
  • Body Copy
  • CTA
  • Image
  • Scarcity (Countdown timer)

And then when the visitor scrolls, they have a second hero section.

One thing that stands out when looking at the desktop version is how little space you have on mobile.

Looks like we all better get good at saying a lot with as few words as possible!

Opt-in Page Swipe Files

 

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Optimizing Your Book-a-Call Funnel for Conversions

Micheal O'Neill

Optimizing Your Book-a-Call Funnel for Conversions

The ad above leads people into a book-a-call funnel for Aleric’s YouTube Ads coaching program.

 

Let’s start off with the opt-in page.

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Simple single-screen structure with all info above the fold.

 

Headline, body copy, form, image, and CTA. AKA my favorite layout.

Remember, the goal is to get qualified people to book a call.

 

Including the phone number and industry will reduce the on-page conversion, but it will increase the quality of people entering the funnel.

 

I love the “Free Bonus Gift”. 

 

Remember, people don’t know they have entered a book-a-call funnel.

 

Aleric positions the call as the free bonus. This is a wonderful reframe, which will work a treat. 

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On the next page, Aleric tells you the Free Bonus is worth $850. 

 

He doesn’t disclose this on the landing page, as he doesn’t want people who are only interested in getting $850 of free stuff.

 

Remember, people don’t know that the free bonus is a strategy call yet.

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On the final step of the funnel Aleric tells you what your $850 free bonus is….

 

….A YouTube Ads Implementation Call with an Advisor.

 

At this stage, Aleric has 

From Step 1:

  • Name
  • Email
  • Mobile
  • Business type

 

From Step 2:

  • Current monthly revenue
  • Desired monthly revenue
  • Monthly ad spend

Even if people don’t book a call at this stage, they have more than enough info to follow up and make a compelling case for you to sign up for their coaching program.

 

Oh wait…… I have to dash…… my phone is ringing…. I wonder who it could be!

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