Optimizing ChatGPT for Direct Response Mastery

Optimizing ChatGPT for Direct Response Mastery


ChatGPT is a horrible copywriter. There I’ve said it. However, it is an amazing impersonator that can help you easily unlock the art of direct response mastery.

Next time you are asking ChatGPT for copy, give it a famous copywriter to mimic.

Let’s say you are asking ChatGPT to draft a headline for your opt-in page.

Set your ChatGPT prompt up as normal. Here’s the previous library to choose from:

Then ask ChatGPT to refine the headlines in the voices of one of the direct response greats.

Here’s my go to list:

  • Eugene Schwartz
  • Gary Halbert
  • Joseph Sugarman
  • Claude Hopkins
  • David Ogilvy
  • Bob Bly
  • Clayton Makepeace
  • John Carlton
  • Ben Settle
  • Todd Brown
  • Jeff Walker
  • Dan Kennedy
  • Brian Kurtz

It’s scary to see how well ChatGPT can ape the voices of these copywriters.

The style and tone might not be right for your audience, but it is cool to see the different slants put on each headline by these legends of Direct Response Mastery.



Lead Magnet Opt-in Page ChatGPT Prompt


Lead Magnet Opt-in Page ChatGPT Prompt


Prompt Objective:

Last week, you used ChatGPT to help you create a high-converting lead magnet from a long-form video.

This week, we’ll use ChatGPT to help draft the lead magnet opt-in page copy for your lead magnet.

Prompt Outline:

Step 1 – Upload your lead magnet

Select ChatGPT 4 > Advanced Data Analysis

In the message dialogue box, hit the plus sign and upload the lead magnet file.

Then, enter the prompt below:

Here is the content of my Lead Magnet. 

Please confirm that you can read and understand the uploaded file from start to finish. 

In the following conversation, I will ask you to help me create content based on the contents of this document.

Don’t take any action yet. Please just study the content of the lead magnet.

Step 2 – Opt-in page structure


Thank you.

I want you to act as an expert direct-response copywriter.

I want you to draft marketing copy for a high-converting opt-in page.

Your goal is to write copy that gets the maximum number of people to opt in for the lead magnet. 

Please ensure that all copy aligns with the content of the lead magnet.

The opt-in page has five key sections:

Headline – (7 words approx)

Sub headline (12 words approx)

Body Copy (1 paragraph + 3-4 fascination bullet points)

Call To Action (3-5 words)

Image (please suggest an appropriate image)

Your copy should instantly answer the following questions for someone who visits the page – 

Why should I pay attention to this?

Why is this important to me?

How will my life improve if I opt for this lead magnet?

Draft the copy in a friendly, human voice.

Ensure all copy passes A.I. detection tests.

Match the voice, tone, and language from the lead magnet.

Draft your copy at a 6th-grade or below level.

Please draft three versions of the opt-in page copy based on the above criteria.

Step 3 – Refinement


Keeping the copy aligned with the lead magnet uploaded at the start of the conversation, please redraft three versions in the style, tone, and structure of Eugene Schwartz.

Repeat as often as you like, changing the name of the copywriter. Here are some suggestions:

  • Gary Halbert
  • David Ogilvy
  • Todd Brown
  • Brian Kurtz
  • John Charlton
  • Ray Edwards
  • Jim Edwards
  • Russel Brunson
  • Jeff Walker
  • Stu McLaren
Mobile Optimization

Mastering Mobile Optimization: Webinar Registration Page Design

Mastering Mobile Optimization: Webinar Registration Page Design

Mobile Optimization

Up to 80% of visitors to your opt-in pages will be on mobile.


If you want to succeed online today, you’ve gotta think mobile first. 


I’ve been banging on about this for years.


But this is the first time I’ve seen a double hero.


When I landed on Jenna’s (desktop) opt-in page, my first thought was… boy this is cluttered.


It wasn’t until I switched to mobile view that I saw the genius of what she had done.

Mobile Optimization

The top banner of the desktop page becomes the mobile above the fold section complete with.

  • Headline
  • Body Copy
  • CTA
  • Image
  • Scarcity (Countdown timer)

And then when the visitor scrolls, they have a second hero section.

One thing that stands out when looking at the desktop version is how little space you have on mobile.

Looks like we all better get good at saying a lot with as few words as possible!

Opt-in Page Swipe Files