4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00068

Welcome to LAUNCH; we’re the DoorDash of online business growth. We bring the best conversion and launch strategies directly to your doorstep.

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

paid launch strategy

Who said you have to give stuff away for free to get leads?

 

Well, almost everyone, but that doesn’t mean you must follow it mindlessly.

 

And, here’s a “non-big name marketer” doing just that. 

 

Patty Palmer gives us a great example of how to get paid to launch your membership.

 

She charged a token fee of $37 for her 3 Day Virtual Workshop.

 

Does this mean that far fewer people register for your pre-launch workshop?

 

Absolutely….

 

Does this mean that far fewer people will sign up for your launch?

 

No, not at all….

 

The reduction in the quantity of people in your launch will be offset by the quality of the people.

 

Adding friction to registration means attendees will be:

  • better qualified
  • invested in learning and taking action
  • more interactive
  • more likely to get results
  • more likely to sign up for your membership/program

 

That all sounds great, BUT there is a word of caution.

 

It places a premium on your copy and offer for the pre-launch workshop.

 

Now, instead of making one offer, you’re making two. 

 

That means two sales pages. That means two email sales campaigns.

 

If you screw the pooch with your pre-launch offer, you’re in big trouble for your launch.

 

Now, to be fair, if you do a shitty job on the offer for your free workshop, you’re also in trouble.

 

But because it’s free, you have a little leeway.

 

With a paid pre-launch offer, you better sharpen your pencil and get down to serious copywriting.

 

Check out the offer structure for the paid pre-launch workshop in the swipe file. 

 

Patty does a great job of positioning her argument as to why people should attend.

 

Whether you are running a paid pre-launch or not, this is how you should think of your launch. 

 

Offer Page Swipe File:


 

A – A.I. Growth Prompts

Prompt Part 1:

 

I want you to act as an expert direct-response copywriter.

 

I am going to ask you to draft a series of high-converting opt-in page headlines.

 

The opt-in page is requesting people to sign up for this lead magnet:

{Upload lead magnet}.

 

Please don’t take any action yet. Simply review the lead magnet and get ready for further prompts.

 

Prompt Part 2:

 

The target audience for this lead magnet is:

{Describe your target audience here}

 

The primary promise of lead magnet is: 

 

{What is the main benefit or outcome that your lead magnet provides?}

 

Here are your instructions:

 

Research the key pain points and desired transformation of the target audience.

 

Generate at least 25 opt-in page headlines in a variety of formats, using the following formulas:

 

Problem-Agitate-Solve (PAS): Identify a problem or challenge that the target audience is facing, agitate it to make them feel the pain more acutely, and then offer your lead magnet as the solution.

 

Before-After-Bridge (BAB): Describe the target audience’s current situation (before), paint a picture of their desired future state (after), and then introduce your lead magnet as the bridge that will help them get from one to the other.

 

Intrigue-Curiosity-Gap (ICG): Start with a statement that piques the target audience’s curiosity, then introduce a gap in their knowledge or understanding, and finally offer your lead magnet as the way to fill that gap.

 

Testimonial-Guarantee-Call to Action (TGC): Share a testimonial from a satisfied customer, offer a guarantee to reduce risk, and then include a strong call to action.

 

Scarcity-Urgency-Limited Time Offer (SUL): Create a sense of urgency by emphasizing the limited availability of your lead magnet or the time-sensitive nature of the offer.

 

Tips:

Make sure your headlines are relevant to your target audience and the lead magnet you are offering.

Speak directly to the audience, highlighting their fears, challenges, frustrations, dreams, desires and ambitions.

Use strong, persuasive language that will grab attention and generate curiosity.

Be specific about the benefits and outcomes that your lead magnet provides.

Use a variety of headline formats to keep your audience engaged.

 

U – Uplevel Ads 

paid launch strategy

Simple hooks can work a treat.

 

The number one job of your hook is to get a response. 

 

People are conditioned to respond to questions. 

 

Here’s an opening hook everyone can use – “Ever caught yourself thinking this?”

 

The next line is crucial because it has to produce a big YES from your audience.

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Another simple hook but highly effective hook is: 

 

“Curious about {primary desire}? But don’t know where to begin?

 

I like the next line Patty used. “Let’s take away the uncertainty and swap it for a plan.”

 

People are looking to you to take away confusion and overwhelm. To show them the shortcut.

 

People want to feel secure, and they are on the shortest path to success.

 

These two examples are far less complex than many of the open hooks we have studied.

 

But I am confident that these ads did great for Patty.

 

Oh and check out the swipe files to see how Patty structured the transformation people will achieve once they have registered for her paid launch. Top marks!

 

 Facebook Ads Swipe Files

 

 

N – Now Launching

Membership Offer Page

This is a Waitlist version of the offer page

 

What captured my attention on this offer page was the Success Path description.

 

Being a disciple of Stu McLaren, Patty was always going to have a strong success path.

 

But how she worked it into her offer page is sheer genius.

 

First we have the introduction:

Membership Offer Page

Memberships are a tough sell. You’re often asking people to sign up for an: 

  • undefined length of time
  • undefined amount of money
  • undefined outcome
  • undefined timeline to outcome

 

A success path brings specificity to what can otherwise be a very abstract offer.

 

Dream It – Plan It – Teach It – Grow It

 

Simple, but as a prospective member, I instantly know the path I will follow.

 

But then there is the real knockout punch:

 

Want to see the wins you’ll celebrate at each stage?

 

Many people struggle with making concrete promises for their membership.

 

Patty nails it in a very simple and easy to understand way:

Membership Offer Page
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Do yourself a huge favor, download and study this offer page.

 

There is solid gold here in creating a clear, concise, and compelling offer for a membership.

 

Membership Offer Page Swipe Files:


 

C – Conversion Optimization

Not getting the leads and sales you want from your Facebook ads? 

 

Tired of seeing your competitors crush it while you’re stuck in the mud? 

 

Here are 5 steps to profitably grow your online course and membership business 

 

Facebook Ads are still the #1 way to scale your online business. While we love TikTok, YouTube, and Google Ads, Facebook is still your best bet. Yes, it’s much more difficult than it was 5 years ago, but with the right approach, you can win big.

 

Step 1: Start with a clear goal. How many leads do you want to attract, how many sales do you want to make? Remember, we can’t directly control the results. Include input and output goals in your plan. Set goals for the actions you will take as well as the results.

 

Step 2: Define the problem you solve. Knowledge of your audience is key. If you are not solving a #1 top-of-mind, major pain point for your audience, they will ignore you. When you can guarantee to solve 1 massive problem for your audience, that’s when campaigns take off. 

 

Step 3: Write ad copy that speaks to the pain. When we demonstrate we understand the problem our audience face, they will also believe we know the solution. Identify the problem and then paint a vivid picture of what their life will look like once solved.

 

Step 4: Use eye-catching visuals to capture attention. People are bombarded with thousands of ads a day. What can you do to stand out? The goal of your visual is to stop your perfect-fit client scrolling. It buys you a split second in which they read your headline.

 

Step 5: Test, test, test! Create multiple versions of your Facebook ads and test them against each other to see which ones perform best. At the end of each test, create multiple  variations of the winning ad and repeat the process.



H – Hot Take

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What can Mario teach us about sales?

 

EVERYTHING!

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00066

Welcome to L.A.U.N.C.H., the Rosetta Stone of online business growth. We teach you the lingo so you can speak Conversion Rate Optimization like a natural.

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

4 weeks ago, we reviewed a Challenge Funnel from Marisa Murgatroyd.

 

You can check out that funnel review here:

 

It’s always interesting to see how people stack launches. 

 

The high-level overview of her Challenge Funnel was:

  • (Lead Magnet
    • The 20 Most Profitable Online Course Mega-Niches
  • (Challenge) 
    • Crack Your Course Idea

 

Now we have her Signature Product Funnel:

  • (Free Workshop) 
  • (Signature Program) 
    • Experience Product Masterclass – Skyrocket Your Income With A New Kind Of High-Impact Online Course
Free Workshop Opt-in Page Optimization

Do me a favor. I know you are busy, but take 10 minutes for a simple exercise.

 

Step 1 – Study Marisa’s Roadmap

  • Put yourself in the shoes of someone who wants to start an online business. What is keeping them awake at night? What is the first problem they face….
  • Problem 1 – What’s a good topic for my course? 
  • Solution 1 – The 20 Most Profitable Online Course Mega-Niches
  • Problem 2 – Ok I know my niche but how do I come up with my “Big Idea”
  • Solution 2 – Crack Your Course Idea Challenge
  • Problem 3 – How do I make sure my course is profitable
  • Solution 3 – Free Workshop – Ultra Profitable Course
  • Problem 4 – How do I scale my course?
  • Solution 4 – Experience Product Masterclass

 

Notice how each stage solves the #1 top-of-mind problem for someone at that level.

 

Then, the solution perfectly positions them to step to the next level.

 

Step 2 – Map Your Perfect-Fit Client’s Journey From Nubie to Master

 

  • Pick someone at the very start of their journey. What’s their #1 problem?
  • Once they have solved that problem, what’s the next challenge they will run into
  • What are all the stages and steps (problems they need to overcome) to get from where they are today to where they want to be? 

 

Step 3 – Map Your Value Ascension Roadmap

 

  • What can you offer (free and paid) at each level to help them solve the problem they face and prepare them to take their next steps?

 

This could be the most valuable 10 minutes you’ll ever spend in your business.

 

Opt-in Page Swipe File:

 

 

A – A.I. Growth Prompts

Prompt Objective:

 

You’ve delivered a powerful workshop. Your audience goes crazy, they love it.

 

And you think to yourself….. Wouldn’t this make an awesome mini-product.

 

But what lead magnet could I use to promote my mini-product?

 

Well, fear not. We have the perfect prompt for you.

 

Prompt Outline:

 

Step 1 – Download the transcript of your workshop

 

There are plenty of ways you can do this, but the easiest is to upload the video to YouTube as a Private, Unlisted video.

 

Then go to your video:

  • Click the 3 buttons on the right side below your video > Show Transcript
  • Underneath the video above the description, click Show Transcript again
  • In the panel to the right of the video where the transcript displays, click the three dots and toggle time stamps
  • Copy the text of the transcript and past it into a Word or Notepad document and save the file.

 

Step 2 – Upload to ChatGPT

 

For this step you will require a premium subscription to ChatGPT.

 

Select ChatGPT 4 > Advanced Data Analysis.

 

In the message dialogue box, hit the plus sign and upload the transcript file.

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Step 3 – The Prompts

 

Prompt 1:

 

(Upload transcript file)

Please confirm that you can read and understand the uploaded file from start to finish.

 

Prompt 2:

 

Thank you.

 

I want you to act as a master online business growth specialist and copywriting expert.

 

The attached file is a transcript from a video. This video will form a mini-product that we will sell for {price}.

 

The mini-product will be sold directly after people opt in for a lead magnet.

 

Based on the content of the video, we want you to design a lead magnet that will:

  • Be highly attractive to our audience
  • Will help our audience solve one major problem that is keeping them awake at night
  • Will get our audience to take one immediate step to solving their problem
  • Will position our audience so that they are ready to buy the mini-product

 

A good lead magnet has the following characteristics.

  • Solves one major pain point
  • Deals with one specific topic only
  • Provides practical, actionable steps for people to solve their problem
  • Promises a framework, process, cheat sheet, or step-plan people can follow
  • Guarantees a highly desirable outcome in the shortest time frame possible, with the least amount of work required
  • Makes achieving the outcome feel easy
  • Can be consumed and implemented within 15 minutes of downloading

 

The mini-product should feel like the logical next step someone will take once they opt-in for the lead magnet.

 

The mini-product can solve the next problem our audience faces or help them solve the same problem as the lead magnet but quicker, easier and with less effort.

 

Please suggest five outlines for potential lead magnets based on the above criteria. 

 

Prompt 3:

 

Thank you.

 

Please give a detailed content outline for each of the 5 Lead Magnet ideas provided based on the criteria.

 

Please include headings and a synopsis of each section of the lead magnet.

 

Please draft it in human language that will avoid all AI detection software.

 

Please draft it in a friendly and relaxed voice matching the style of the transcript provided.

 

The copy drafted should be at a 6th-grade or below level.

 

It is essential that the lead magnet positions our audience to purchase the lead magnet.

 

Please ensure that there is still a reason for someone to purchase the mini-product once they have downloaded the lead magnet.



Prompt 4

 

Thank you.

 

Taking lead magnet outline {number best LM outline} please draft a complete lead magnet that is ready for my audience to consume.

 

Please keep all the criteria given previously in mind.



Prompt 5+

 

Based on the outputs, you will need to ask ChatGPT to refine or redraft certain sections.

 

Here are some of my favourite requests:

  • Please expand section {x}
  • Please redraft section {x}
  • Please provide a detailed step guide for {x}
  • Please identify the primary issues people face when attempting {x}
  • Please create a practical and useful checklist
  • Please suggest visuals to accompany each section
  • Please convert this into a unique acronym based framework

U – Uplevel Ads 

ad to free workshop

Sometimes, it’s best just to give people all the information they need to decide up front.

 

There is an interesting touch here promoting two workshops per day over three days at different times.

 

This will maximise the number of people attending at least one of the sessions.

 

However, it may mean that fewer people will attend all three sessions.

 

I would love to see Marisa’s data on % of attendees who view all three sessions.

 

I love the simplicity of the ad format:

  • Hook (self-interest – your course sells)
  • Details (it’s convenient)
  • No. 1 reason you should attend
  • What you’ll learn
  • Why you should register now
  • CTA

 

Oh and just because you’ve delivered the workshops doesn’t mean you have to stop your ads.

 

The “Access All Areas” pass is a great reason to run ads to your opt-in up to the last day or two of your launch.

ad to free workshop

In fact often, these ads will perform better because of a sense of immediate gratification.

 

Facebook Ad Swipe Files:

 

N – Now Launching

offer page

I hate the word “Skyrocket”. It’s meaningless waffle. 

 

It doesn’t give your audience any indication of the measure of the transformation possible.

 

Overall I am not a fan of the headline. 

 

It lacks any form of specificity or transformation. 

 

But weak headlines will be overcome when you have a large, loyal, well-primed and positioned audience.

 

I do love Marisa’s support and FAQ section at the very top of the page.

 

It’s clear one of the key questions they get is….”What is an Experience Product?”

 

As “experience product” is vague it makes sense to answer the question right away rather than leave it as an unanswered objection in the mind of your audience.

 

Offer Page Swipe Files:

 

C – Conversion Optimization

C – Conversion Optimization 

Want to increase sales of your online course or membership? 

 

The biggest challenge facing online business owners is converting leads into sales

 

Here are 4 strategies to increase your sales conversion rate. 

 

Are you tired of not hitting your targets despite having a great digital product? The problem may not be the product itself but rather how you’re presenting it. In this thread, I’ll show you how to use social proof to convince people to buy from you.



1️. Use testimonials and reviews from satisfied customers. Showcase them on the sales page, email sequences, and social media. Prospective customers are more likely to trust you if they see others have achieved the results you promise.

 

2️. Display images of positive comments on social. When people see not just the words people use but the images of where they have posted, the impact is even stronger. Make sure to include screenshots of positive comments from social media.

 

3️. Feature media outlets that you have appeared on. People are more likely to trust you if they see reputable sources have featured your message. Display the logos of media outlets or link to articles in which you’ve been featured.

 

4️. Use case studies that show how your product has helped others. People are more likely to buy when they see how your product can solve their problem. Make sure to use real-life examples with quantifiable results.

 

By using these social proof strategies, you can increase your sales and profits from your digital products. But don’t take my word for it. Try them out and see the results for yourself!

H – Hot Take

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Simplicity….the key…

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00065

Welcome to L.A.U.N.C.H., we serve online business growth insights juicier than a summer watermelon. (without all the stupid seeds).

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

Did someone say romance?

 

Hey….”love” needs funnels too.

 

Let’s dive into a Funnel by “Get The Guy” Matthew Hussey.

 

The funnel kicks off with a free training – Dating WIth Results.

 

This super clean registration page is a masterclass in copy.

webinar opt-in page

The promise is right there in the title “Dating With Results” 

 

But it’s the pre-header and body copy I love.

 

“Transform Your Love Life and Start Turing Chemistry Into Commitment”

 

“Turn Chemistry Into Commitment” is a beautiful line. 

 

Take every opportunity you can to introduce alliteration or rhyming into your copy.

 

Matthew uses bold to draw attention to keywords in the copy. 

 

Remember, people scan, not read your opt-in page. 

 

Help them pick out the most important words on your page with bold.

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Take some time to study the 6 bullet points outlining the content of the free training.

 

Each one is strong enough to stand alone as an opt-in page headline

 

And that’s how you should think when drafting your copy.

 

Matthew builds curiosity and excitement. 

 

He introduces frameworks, stages and 4-word scripts. He talks to pain points and desires.

 

Finally, he wraps up with avatar callouts to position his audience.

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This is one hell of an opt-in page.

 

And best of all…. simple to recreate for your topic…

 

Opt-in Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Webinar Registration Page 

A – A.I. Growth Prompts

Prompt Objective:

 

To generate lead magnet ideas your audience will go wild over. 

 

Prompt Outline:

 

Part 1

 

I want you to act as an expert direct-response copywriter.

 

Your job today is to help me develop ideas for a lead magnet that the second my audience sees, it will instantly be something they know they must have.

 

We will send paid and organic traffic to opt-in for the lead magnet.

 

Your goal is to create a high-converting lead magnet that triggers the maximum number of opt-ins.

 

A high-converting lead magnet has the following characteristics:

  • Solves the number one pain point my audience faces
  • Deals with one specific topic only
  • Provides practical, actionable steps for people to solve their problem
  • Promises a framework, process, cheat sheet or step-plan people can follow
  • Guarantees a highly desirable outcome in the shortest time frame possible, with the least amount of work required
  • Makes achieving the outcome feel easy
  • Can be consumed and implemented within 15 minutes of downloading

 

I help {description of how you help your clients}

 

My audience are {audience description}

Their ultimate goal is {audience goal}

After they opt-in {describe the next steps in your funnel and offers that will be made}

 

Before suggesting ideas for lead magnets please tell me the biggest pain points that keep my audience awake at night and the challenges that they face. 

 

Part 2

Thank you.

 

Based on your research, please suggest some high-converting lead magnet titles that solve our avatar’s biggest pain point, which they will instantly desire.

 

In addition, ensure that the titles you suggest position and prepare them so they are ready to take the next step in the funnel.

 

Draft your titles in the style and manner of Todd Brown, Eugene Schwartz and David Ovigly.

 

Please include a combination of current pain points and future desired transformation.

 

Please suggest 5 titles under each of the following headings

3/5/7 steps to….

3/5/7 biggest {pitfalls} and how to avoid them

How to achieve {desired outcome} without {primary pain}

Frameworks

Step plans

Processes

Cheat sheets

Checklists

Templates

Swipe files

Webinars, Workshops and Free Trainings

 

A.I. Growth Prompt Swipe File:

SWIPE FILE – 0065 – ChatGPT Prompt of the Week – Lead Magnet Idea Generation

U – Uplevel Ads

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Short and sweet today.

 

And I’m not going to ruin it by over-explaining this…..

 

ARE YOU AFRAID YOU’LL STAY SINGLE FOR THE REST OF YOUR LIFE?

 

Facebook Ad Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – FB ad to Free Workshop

N – Now Launching

Membership Offer Page

Matthew’s excellent copy follows through to his sales page.

 

DISCOVER THE 3-STEP FORMULA FOR CREATING THE COMMITTED RELATIONSHIP YOU DESERVE.

 

Simple and to the point. 

 

Promises his avatar the number 1 thing they want – a committed relationship.

 

Makes it sound simple – “What, there are only three steps?”

 

Provides a guarantee via a “formula”.

 

Highlights that people will get 3 free bonuses worth $447 when they sign up.

 

This is a great price anchor for a membership costing $69.95 per month or an annual sub costing $41 per month.

 

Offer Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Membership offer page

C – Conversion Optimization

Does your Facebook ad performance crash when you increase the budget?

 

There’s nothing worse than seeing a high-performing ad die.

 

Here are 5 rules to scale your ads while improving your ROI. 

 

Scaling is one of the biggest challenges online course, and membership site owners face with Facebook ads. You finally have an ad that’s performing, you up the budget, and when you check back, the performance has plummeted. Here’s what to do instead.

 

Rule 1 – Never mess with a performing ad or ad set

Incremental budget increases are fine but big jumps could kill your performance. Instead, duplicate the ad set with an increased budget. No matter what happens, at least you’ve protected the winning ad.

 

Rule 2 – Test with ABO, Scale with CBO

When testing audiences and creative, use ABO or Ad Set Budget Optimization. When you want to scale, move the winning creative and audiences into a CBO or Advantage Campaign Budget.

 

Rule 3 – Your ads will fatigue quicker

Your ad creative and copy will fatigue quicker when scaling. Stay ahead of the game by constantly testing and refreshing your ad visuals and copy to keep your audience engaged and your campaigns profitable.

 

Rule 4 – Use horizontal and vertical scaling

Use a mix of the two scaling strategies. Horizontal scaling means selecting new audiences for your ads, creating more opportunities to spend your budget. Vertical scaling involves increasing your ad spend while keeping the same target audience. 

 

Rule 5 – Your offer is key

Your offer may convert in a corner of your market. That doesn’t mean it’s going to appeal at scale. The biggest scaling challenges I’ve helped my clients overcome have involved optimizing the offer. This is the 20% that will get you 80% of your results.

 

Follow these 5 Rules for Scaling Facebook Ad Campaign and you’ll be well on your way to a profitable and rewarding online business.  Don’t forget to test, test, test! Try out different ad formats, copy, and visuals to see what resonates best with your audience. 



H – Hot Take

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P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00064

Welcome to L.A.U.N.C.H., where we analyze online business growth trends with the precision of a laser-guided butter knife. (don’t ask how we got it)

 

Here’s what we’ve got for you today:

  • A simple but effective webinar opt-in page review
  • Your content creation foundation A.I. Growth Prompt
  • A “does what it says on the tin” Facebook ad creative
  • A financial freedom silver bullet course registration page
  • 6 simple steps to producing high-converting video ads
  • The power of special moments…

 

Let’s dive right in….

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

Opt-In Page for Webinar Registration

Who doesn’t love a good webinar?

 

Here’s an above-the-fold view from a Codie Sanchez webinar registration page.

 

Codie has seen exponential growth over the past few years building her email list to over 400,000.

 

People love steps and frameworks. 

 

They want a silver bullet that will make their dreams come true with 0 work.

 

We know (most times) that’s not possible but we have to meet them where they are.

 

I love the headline. It is clear and teases an extraordinary promise.

 

Buy a business in just 10 steps that throws off free cashflow from day 1.

 

Everyone knows that buying a business is complicated. 

 

But Codie breaks it down into just 10 steps. And who can’t follow 10 simple steps?

 

The sub-headline introduces the concept of “volatile markets” 

 

Even a casual observer of markets knows that’s when the most opportunity exists.

 

But then Codie introduces an awesome twist.

 

A “Boring Business” is an antidote to “volatile markets”. 

 

The contrast here stokes interest and curiosity.

 

Your audience will always have objections. Make sure you deal with them front and centre.

 

Codie does this nicely with “FREE” and “No prior experience needed”.

 

A great question to ask yourself.

 

What objections does my audience have to registering for my webinar or lead magnet?

 

Opt-in Page Swipe File:

A – A.I. Growth Prompts

Prompt Objective:

 

Twitter Threads……

 

Ok hear me out, I know I don’t have many Thread Boi subscribers, so bear with me.

 

And, before we get started I refuse to refer to it as X….

 

A Twitter Thread is a series of 5/7+, 280-character, mini-posts linked together.

 

Let’s call that 50 words per mini-post or 250 – 350 words per thread.

 

That’s not quite a blog post but not just a throwaway comment either.

 

I’ve found Threads the best starting point for ideation and content creation.

 

It gives you a very good gauge of what your audience is interested in for a small time investment.

 

Threads can be quickly scaled up to blogs, repurposed for carousels, cut down for sub 1 min Reels and TikToks, key points extracted for 7-second videos and used as the outline for long-form videos.

 

So building on the A.I. Growth Prompt from last week let’s turn a title into a Twitter thread.

 

Prompt Outline:

Prompt Part 1

 

I am going to give you instructions first. I will then ask you if you understand. When you confirm your understanding, I will provide you with the content to complete your task.

 

I want you to act as an expert social media copywriter. The audience you are targeting {avatar description}. They want {avatar goals}. 

 

I want you to use the very latest copywriting techniques for creating viral Twitter threads.

 

The thread will entertain, engage and educate them. The thread should provide the reader with actionable steps which they can begin implementing immediately. 

 

The language used in the thread should sound relaxed, fun, and human. The copy you draft should pass all AI detection tests. Come up with exciting and unique angles that sound fresh and original. 

 

Here is the format for the thread:

 

<–template start→

Title: {Title goes here}

 

<–Opening Tweet:–> 

<–Tweet 1, Line 1 – Opening Hook–> 

For the opening hook, use one of the following:

– Bold declarative statement

– Thought-provoking question

– Controversial opinion

– A moment in time

– A vulnerable statement

– A unique insight

 

<–Tweet 1, Line 2 – Stir Emotion–> 

why most people get it wrong, what people may be missing, why key point is important

 

<–Tweet 1, Line 3 – Resolution–>

Here is how you can…. 

Here are {number of steps or points} to {achieve a goal or solve problem}.

 

<–Tweet 2 – Anchor Tweet–>

Tweet 2 is the anchor tweet. If they read no further, they will have received massive value and will understand their problem and the solution

 

<–Thread Body–>

Step 1: {Step 1 Title}

{Detailed explanation of step 1}

 

Step 2: {Step 2 Title}

{Detailed explanation of step 2}

 

Step 3: {Step 3 Title}

{Detailed explanation of step 3}

 

Step 4: {Step 4 Title}

{Detailed explanation of step 4}

 

Step 5: {Step 5 Title}

{Detailed explanation of step 5}

 

If there are essential additional steps required please use them.

 

<–Sign off Tweet. Do not modify–>

If you enjoyed this thread:

 

  1. Follow me 

@SOCIALPROFILE

for daily threads on {my topics}

 

  1. Join my free newsletter:

{newsletter url}

Discover {benefit of newsletter}.

<–template end→

 

Please do not take any action yet. Do you understand what I am asking you to do? Do not summarize the task simply reply yes or no.

 

Prompt Part 2

Please draft a Twitter Thread using the title below and the template provided in the previous chat.

 

Here are the rules you must follow.

 

No part of the thread should be over 280 characters

Do not use hashtags in the thread

Do not use emojis in the thread

Make the thread sound human. Avoid AI detection.

All copy should be below an 6th-grade level

Use the term I instead of we

Find interesting angles to make it sound unique and original

Make it fun, entertaining, and engaging

Do not call out the avatar in the opening tweet.

Do not output template headings and sections

Keep the sentences short. Aim for less than 10 words.

 

Based on the title below, please complete the template outlined in the previous chat.

 

Draft two versions.

 

Version 1 – Standard creativity

Version 2 – Advanced creativity

 

This is the title for the Thread:
{ENTER TITLE} 

 

A.I. Growth Prompt Swipe File

U – Uplevel Ads

Facebook ad to free webinar

Simple ad format here from Codie. She lets the Creative do the talking.

 

There’s lots of debate as to whether a native image without any test performs better than an ad style image.

 

The truth is they both work. And, they can both work even in the same account and the same campaign.

 

Your job is to test both in every campaign and see which one gets the best results for you.

 

This image has a massive hook.

 

Learn how to buy successful businesses with other people’s money.

 

Oh, my word. While buying a successful business is awesome. 

 

Buying a successful business with OPM is the ultimate hack.

 

She then backs this up with some massive social proof…..

 

Join 20,000+ people.

 

And our most popular word used in lead gen ads….. FREE.

 

Facebook Ad Swipe Files:

 

N – Now Launching

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And then onto the offer page.

 

“Learn How To Buy Your First Small Business in Just 30 Days”

 

It’s clear. It’s specific. It’s time-bound. It aligns perfectly with the topic of the launch webinar.

 

But what she’s really selling is “Financial Freedom”

Codie amps up how difficult it is to start a business.

 

She is offering you a “fool-proof”, step-by-step, approach to shortcut all the hassle and risk.

 

To take the “Unconventional” counter-intuitive approach that will make all your dreams come true without the pain and struggle.

 

Did someone say silver bullet???

C – Conversion Optimization

Want high-converting, profitable Facebook ads?

 

The key to success is attention-grabbing Creative.

 

Most advertisers struggle to consistently produce a high return on ad spend.

 

Video Ads will transform your results.

 

Here are 6 simple steps to producing high-converting video ads.



If you want to grow your online course or membership business with Facebook ads, video is your best way forward. Video ads can boost conversions by up to 80%? But if they aren’t produced properly, they’ll suck. In this thread, I’ll show you how to do it.

 

  1. Start with a problem

We are hardwired to pay attention to things that will help us survive or thrive. We ignore everything else. Start off with a big pain point your audience needs to solve. Knowing your audience is key to picking problems that will grab their attention.

 

  1. Write a compelling script 

Here’s a video structure that works: Hook > Problem > Solution(Offer) > CTA. Remember, people don’t care about you or your solution. They only care about how you can improve their lives. Make your script entirely about them.

 

  1. Keep it short and sweet

As a knowledge-based business, your video ads will bring people to a lead magnet or mini-front-end offer. For these funnels, keep your video ads to under 30 seconds. Get your message across quickly and effectively.

 

  1. Use a pattern interrupt

Start your video with an interesting on-screen movement or video effect. Do something in the first second that visually grabs people’s attention. This will buy you 3-5 seconds to say something interesting that convinces them to keep watching the rest of the video.

 

  1. Add captions

Most users watch videos on Facebook with the sound off. Captions will ensure your message gets across, even in silent mode.

 

  1. Use a strong call-to-action (CTA) 

Your CTA should be specific, clear, and compelling. Encourage users to take the desired action, whether it’s signing up for a free trial or making a purchase.

 

Whether you are just starting out or you want to scale your online course and membership business, Facebook video ads need to be part of your creative strategy. The first 5 seconds of your video are the most important. Focus on this first.



H – Hot Take

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The Power of Moments – Why Certain Experiences Have Extraordinary Impact

 

How can you create special moments for your course and membership subscribers?

 

 

 

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