Tag: online course sales

4 Strategies to Increase Sales of Your Online Course

Micheal O'Neill
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4 Strategies to Increase Sales of Your Online Course

Want to increase sales of your online course or membership? 

The biggest challenge facing online business owners is converting leads into sales. 

Here are 4 strategies to increase your sales conversion rate. 

Are you tired of not hitting your targets despite having a great digital product? The problem may not be the product itself but rather how you’re presenting it. In this thread, I’ll show you how to use social proof to convince people to buy from you.

1️. Use testimonials and reviews from satisfied customers. Showcase them on the sales page, email sequences, and social media. Prospective customers are more likely to trust you if they see others have achieved the results you promise.

2️. Display images of positive comments on social. When people see not just the words people use but the images of where they have posted, the impact is even stronger. Make sure to include screenshots of positive comments from social media.

3️. Feature media outlets that you have appeared on. People are more likely to trust you if they see reputable sources have featured your message. Display the logos of media outlets or link to articles in which you’ve been featured.

4️. Use case studies that show how your product has helped others. People are more likely to buy when they see how your product can solve their problem. Make sure to use real-life examples with quantifiable results.

By using these social proof strategies, you can increase your sales and profits from your digital products. But don’t take my word for it. Try them out and see the results for yourself!

Membership Offer Page

Membership Offer Page: Mastering Irresistible Sales Copy

Micheal O'Neill

Membership Offer Page: Mastering Irresistible Sales Copy

Membership Offer Page

Matthew’s excellent copy follows through to his membership offer page.

DISCOVER THE 3-STEP FORMULA FOR CREATING THE COMMITTED RELATIONSHIP YOU DESERVE.

Simple and to the point. 

Promises his avatar the number 1 thing they want – a committed relationship.

Makes it sound simple – “What, there are only three steps?”

Provides a guarantee via a “formula”.

Highlights that people will get 3 free bonuses worth $447 when they sign up.

This is a great price anchor for a membership costing $69.95 per month or an annual sub costing $41 per month.

Membership Offer Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Membership offer page

7 Conversion Principles in Facebook Ads for Course Creators

7 Conversion Principles in Facebook Ads for Course Creators

Micheal O'Neill

7 Conversion Principles in Facebook Ads for Course Creators

7 Conversion Principles in Facebook Ads for Course Creators

Are you struggling to attract leads and make sales with your Facebook ads?

 

Mastering these 7 crucial conversion psychology principles will take you from getting by to unstoppable online sales

 

Want to discover what they are? Keep reading!

 

1 in 4 businesses fails within their first year of operation. 

 

7 out of 10 fail within 5 years. 

 

Don’t let yours be one of them! 

 

Here are 7 conversion principles to boost your Facebook ad performance and hit your revenue goals.

 

1️. Understand and leverage your audience’s pain points, fears, and desires

2️. Use social proof to build trust with potential customers

3️. Use deadlines to create a sense of urgency and encourage action

4️. Provide a clear and compelling value proposition

5️.  Use persuasive language and visual cues to guide your audience toward the desired action

6️. Use scarcity to create a sense of exclusivity and increase desire

7️. Use reciprocity to encourage people to take action by offering something of value in return

 

Don’t forget to test and optimize your ads and landing pages for the best results.

 

By mastering these 7 key aspects of conversion psychology, you’ll be on your way to unstoppable online sales.

 

To get started, pick one principle to focus on and implement it in your next Facebook ad campaign.

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7 Ad Copy Secrets to Selling Courses Online

7 Ad Copy Secrets to Selling Courses Online

Micheal O'Neill

7 Ad Copy Secrets to Selling Courses Online

7 Ad Copy Secrets to Selling Courses Online

Ready to take your Facebook ad campaigns to the next level? 

You might be writing great ad copy, but are you writing copy that CONVERTS? 

 

Today, I’ll share my top secrets to writing irresistible ad copy that drives conversions for course creators and membership site owners! 

 

Here’s the deal. Writing ad copy that converts is about tapping into your audience’s deepest desires and fears.  I’ll show you how to craft ad copy that grabs attention, speaks to your audience’s pain points, and inspires action.

 

Step 1: Focus on the BENEFITS. Your audience doesn’t care about your product or service, they care about what it can do for them. Identify the main benefits of what you’re offering and use them to craft your ad copy.

 

Step 2: Nail your UNIQUE SELLING PROPOSITION. What sets you apart from the competition? Why should someone choose YOUR course, membership or lead magnet? Highlight what makes you different and emphasize it in your ad copy.

 

Step 3: Use EMOTIONAL TRIGGERS to grab attention. Fear, scarcity, urgency, and curiosity are all effective triggers. Use them to write copy that will resonate with your audience and inspire action.

 

Step 4: Write in a CONVERSATIONAL TONE. Your audience is more likely to engage with copy that sounds like it’s coming from a friend, not a marketer. Use “you” and “I” instead of “we” and “our” to make your copy more personal.

 

Step 5: Keep it SIMPLE. Avoid using technical jargon or complicated language. Your audience should be able to understand your ad copy without having to think too hard.

 

Step 6: TEST, TEST, TEST. There’s no one-size-fits-all solution to writing ad copy that converts. The best way to find what works for your audience is to test different variations of your copy.

 

BONUS TIP: Use SOCIAL PROOF to build trust. Share testimonials or statistics that prove the effectiveness of your product or service.

 

ANOTHER BONUS TIP: Don’t forget the CALL TO ACTION. Make it clear what you want your audience to do next. Whether it’s to sign up for your lead magnet, launch, or program, include a clear CTA in your ad copy.

 

Writing ad copy that converts is all about tapping into your audience’s desires and fears, focusing on benefits, nailing your unique selling proposition, using emotional triggers, writing in a conversational tone, keeping it simple, testing, and using social proof and a clear call to action.

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Mastering the Art of Scaling Facebook Ads for Course Creators

Micheal O'Neill

Mastering the Art of Scaling Facebook Ads for Course Creators

Table of Contents

Are you struggling to scale your Facebook ads for your online business? Are you tired of spending money on ads without seeing any real results? It’s time to change that. In this blog post, we will go through five key steps that will help you scale your Facebook ads for success.

Step 1: Define Your Target Audience

Defining your target audience is crucial to the success of your Facebook ads. You need to know exactly who you are targeting and why. Use Facebook Audience Insights to gather data on your target audience, including their interests, behaviors, and demographics. This data will help you tailor your ad messaging and creative to appeal to your target audience.

Step 2: Create Compelling Ad Creative

Once you’ve defined your target audience, it’s time to create ad creative that will capture their attention. Your ad creative should be visually appealing, on-brand, and relevant to your target audience. Use Facebook Creative Hub to create and preview your ad creative before launching your ad.

Step 3: Set Up Conversion Tracking

Setting up conversion tracking is critical to measuring the success of your Facebook ads. You need to know how many people are clicking on your ad and taking the desired action, whether it’s making a purchase or signing up for your email list. Use Facebook Pixel to track conversions and optimize your ads for better performance.

Step 4: Test and Optimize Your Ads

Testing and optimizing your ads is essential to maximizing your ad spend and improving your ROI. Test different ad formats, messaging, and targeting to see what works best for your target audience. Use Facebook Ads Manager to track and analyze your ad performance, and adjust your strategy accordingly.

Step 5: Retarget Your Audience

Retargeting your audience is a powerful way to increase conversions and ROI. Use Facebook Custom Audiences to target people who have interacted with your website or ads in the past. This will help you reach people who are already interested in your product or service and are more likely to convert.

In conclusion, scaling your Facebook ads for online business success requires careful planning, testing, and optimization. By following these five key steps, you can improve your ad performance, reach more of your target audience, and achieve your business goals. Remember to define your target audience, create compelling ad creative, set up conversion tracking, test and optimize your ads, and retarget your audience for maximum impact.

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Launch Newsletter Issue #00042

Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Want to know what the cool kids are listening to these days?

YouTube’s got you covered with their latest ad offering that targets Gen Z based on the songs they’re vibing to. So, if you want to stay hip and connect with the youths, check out YouTube’s latest ad offering.

>>> Read more

If you advertise on Reddit, these updates will save you time, effort, and a few headaches.

The platform has just dropped a handful of new features for its Ads Manager, including automated ad creation and multi-currency support. Plus, you can now easily find targetable communities and analyze ad activity over a full year.

>>> Read more

Want to enhance your business page visibility, engage your audience, and streamline your hiring process?

LinkedIn has rolled out four new updates for business pages, including scheduling posts up to three months ahead, live audio-only conversations, automatic job posting, and following pages as a page. Don’t miss out on these innovative features that can take your LinkedIn marketing efforts to the next level.

>>> Read more

A – A.I. For Growth

Want to monetize your tweets and turn your hot takes into cold hard cash?

Look no further than Hypefury, your own personal assistant to help you grow your audience, build your email list, and sell more products. With the best techniques used by Twitter OG’s, you’ll be a social media mogul in no time!

>>> Read more

Are you tired of staring at a blank screen, struggling to come up with new ideas?

Word Spinner is here to save the day! With just one click, this AI-powered software can rewrite any sentence or paragraph in seconds, freeing up your time to focus on the important stuff. So, give your brain a break and let Word Spinner do the spinning for you.

>>> Read more

Multi-task like a pro and never miss out on the latest news and gossip.

This app lets you turn your reads into podcasts so you can listen to them on the go. So ditch the reading glasses and download this app today – your ears will thank you!

>>> Read more

U – Uplevel Ads 

It’s fight night, and the Mr Miyagi of the launch world has stepped into the ring, “Let’s get ready to rumble!” Jeff Walker is warming up for a fascinating 3 phase launch process. 

More on that in the Now Launching segment, but let’s dive into one of Jeff’s Facebook Ads.

This ad is driving people to a registration page for, yes, you guessed it, a 3-part workshop – Countdown To Launch – Free 3-Day Live Challenge.

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3 Elements To Inspire Your Ad Campaigns:

  • Join the conversation: Jeff immediately joins the conversation in people’s heads. “If you’ve been sitting on a great business idea…. But have no idea if people will pay for it or not”. A lot is going on in this one sentence. Jeff hits a pain point. So many people want to start a business and believe they have a great idea but don’t know what to do next. Jeff shows that he understands his audience by voicing inner feelings, thoughts and conversations his audience is having. Jeff also calls out their big challenge. Even if my idea is good, how will I get people to pay for it?

  • Take A Counter Intuitive Stance: Next, Jeff builds interest by introducing a “crucial” (hidden, secret, missing) step. This step will bring you from where you are stuck (idea phase) to your dream state (profitable business). But it’s not what you would expect. It’s what makes people “BELIEVE” in a product or service. To an aspiring entrepreneur, this opens up a host of new opportunities. It wasn’t that their idea was wrong. They just hadn’t found this secret sauce that would make people believe in their product and buy it. This is why they failed before. This is why it will be different this time.

  • Tackle Objections: “If you’ve got an idea for a transformation product, program or course, you don’t have to have an MBA, wait for the “perfect” time, or have a flawlessly polished offering” What holds people back the most are feeling like they need to learn more or now is not the right time, or they need things to be perfect. It’s the exact same for your audience. Call this out but the key is to tell them what the magic antidote is to help them move forward with confidence. 

3 Elements We’d Test:

  • Simplify The Language: “then I’ve got exactly the key information you’ve been missing” Sometimes, we feel the need to stack adjectives and adverbs into our copy. Often this can detract from our message and lose our audience. It would be interesting to see if “then I’ve got the critical information you’ve been missing”. It’s only a change of two words but sometimes that can have a big impact on results.
  • Formatting: This is something small but it still plays into the vision your audience creates of you. Make sure to review your ads before they go live. We can see the url in the middle of the ad has fallen off its bullet point. This will have a tiny impact on conversion rates if any but it is still worth noting. Make sure to review your ads before you hit publish. After doing all the work sometimes all you want to do is hit that publish button and go live but always stand back. Take a mental break and come back to review your ad copy and creative later with fresh eyes. You’ll be surprised what you’ll pick up. (PS. Deliberate mistakes and errors can result in higher conversion rates. It’s a risky strategy and one I would only attempt after every other avenue was explored!) 

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N – Now Launching

So onto Jeff’s launch strategy. Jeff is running a 3-Part Challenge as a pre-launch for PLF Live.

At PLF Live, Jeff will offer Launch Club. 

This makes Countdown to Launch a pre-launch for the pre-launch of Launch Club.

The structure is as follows:

(JV, FB Ads, Email) > Countdown to Launch Opt-in > VIP Upsell ($47) > PLF Live ($397) > Launch Club ($12,000)

3 day live events are the #1 way to sell high-ticket programs. Since COVID forced people to move there events online, people across the board are seeing significant decreases in event costs, increases in events registrations and high conversion rates to their in event offers. 

The three primary methodologies for launching a virtual live event are webinar series, challenge or multi-part workshop.

Jeff is rolling out a multi-part workshop….but here is the interesting part. He isn’t just doing it once. He is delivering the workshop live and then rolling out a recorded version of it each week for 3 weeks up until PLF Live. 

This gives plenty of opportunity for his JV partners to pick the most opportune time to email and his team time to scale their Facebook Ad campaigns.

Here is an above the fold screen shot of the opt-in page.

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3 Elements To Inspire Your Opt-in Page:

  • Follow the proven model: There are 5 key above-the-fold components of an opt-in page. Headline, Subhead/Prehead, Image, Body Copy, CTA. Not alone is Jeff following the proven model structurally. He is following it from a copy perspective too. Free is used twice (Prehead & CTA). Clear primary promise (Launch Your Online Course, Member Ste, or Coaching Program). Make it feel easy (3 simple steps). Then the body copy backs up your claims and provides evidence as to how people will achieve the primary promise of your headline. Deviate from this model, and you risk a much lower conversion rate.

    • Make it easy: People are busy. They don’t read your copy. They scan it. I love how Jeff has highlighted key phrases and sentences using bold. This helps people take away 80% of the message in your copy at a glance without reading all the words. This is one of the reasons I love bullet points. Bullet points force you to say what you want to say concisely. They also draw the reader’s attention to the points and force them to slow down.

  • Mobile optimization: Below is a screenshot of the mobile version of the opt-in page. If you are running ads 60%-80% of your traffic will come from mobile. If you’re driving email traffic, your mobile percentage might be a little lower, but it will still make up over 50%. Look how Jeff moves the opt-in button up directly below the headline to make sure it shows up above the fold. If you download the pdf of the mobile opt-in page you will also notice the image has moved to the very bottom of the above-the-fold section from the desktop version. There is nothing worse to arriving on a mobile opt-in page and being hit with an image that takes up 75% of your screen. Ain’t no one got time to be scrolling past images on their mobile! 

 

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C – Conversion Psychology 

🔥Struggling with Facebook Ads? 🤔 High costs draining your budget? 💸 Cost per lead and acquisition through the roof? Well, it’s time to talk CPM! 🦸‍♂️ Discover why it’s crucial, what it tells you, and how to reduce it to make more sales for your online course or membership.

CPM = Cost Per 1,000 Impressions. It’s the 💰 you pay for 1,000 people to SEE your ad. Lower CPM = more bang for your buck! 🎯 CPM reveals a LOT about your ad’s performance, like your copy, creative, & audience. 🎨 Keep reading to learn how to optimize for a lower CPM! 🛠️

High CPMs often indicate problems with your ad’s copy, visuals, or audience targeting. 🔍 To improve your ad’s performance and reduce CPM, you need to dig deeper, experiment, and pivot until you find the right mix. 🧪 Keep reading for practical tips! 💡

💡 TIPS to reduce CPM:

  1. a) Test, test, test! 🧪 Copy, visuals, headlines: all need tweaking & refining.
  2. b) Scale up your audience. 🎯 Broad targeting = lower CPM.
    c) Analyze your competition using the Ad Library. 🕵️‍♀️ Learn from their copy & creative

Applying these tips can lead to a significant drop in your CPM and a surge in conversions. 🌊 It’s all about finding the right balance and delivering a message that resonates with your target audience. 🎯 Keep refining your strategy, and watch your results improve! 📈

RECAP: CPM optimization is a game-changer. 🔑 It tells you about the quality of your copy, creative, and audience. To reduce CPM & boost sales, test your ads, and make your copy relevant to your audience.  Apply these tips, and watch your ad performance skyrocket! 🚀 

H – Hot Take 

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It was hot…..I took it…..

Sometimes you need to relax, unwind and feel the sand between your toes!

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

Supercharge Your Facebook Ads for Course and Membership Sales

Supercharge Your Facebook Ads for Course and Membership Sales

Micheal O'Neill
Supercharge Your Facebook Ads for Course and Membership Sales

Supercharge Your Facebook Ads for Course and Membership Sales

🔥Struggling with Facebook Ads? 🤔 High costs draining your budget? 💸 Cost per lead and acquisition through the roof? Well, it’s time to talk CPM! 🦸‍♂️ Discover why it’s crucial, what it tells you, and how to reduce it to make more sales for your online course or membership.

CPM = Cost Per 1,000 Impressions. It’s the 💰 you pay for 1,000 people to SEE your ad. Lower CPM = more bang for your buck! 🎯 CPM reveals a LOT about your ad’s performance, like your copy, creative, & audience. 🎨 Keep reading to learn how to optimize for a lower CPM! 🛠️

High CPMs often indicate problems with your ad’s copy, visuals, or audience targeting. 🔍 To improve your ad’s performance and reduce CPM, you need to dig deeper, experiment, and pivot until you find the right mix. 🧪 Keep reading for practical tips! 💡

💡 TIPS to reduce CPM:

  1. a) Test, test, test! 🧪 Copy, visuals, headlines: all need tweaking & refining.
  2. b) Scale up your audience. 🎯 Broad targeting = lower CPM.
    c) Analyze your competition using the Ad Library. 🕵️‍♀️ Learn from their copy & creative

Applying these tips can lead to a significant drop in your CPM and a surge in conversions. 🌊 It’s all about finding the right balance and delivering a message that resonates with your target audience. 🎯 Keep refining your strategy, and watch your results improve! 📈

RECAP: CPM optimization is a game-changer. 🔑 It tells you about the quality of your copy, creative, and audience. To reduce CPM & boost sales, test your ads, and make your copy relevant to your audience.  Apply these tips, and watch your ad performance skyrocket! 🚀 

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Launch Newsletter Issue #00040

Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Stop everything you’re doing and listen up!

OpenAI has just launched GPT-4, and it’s not just any AI model, folks. This bad boy has human-level performance on various academic and professional benchmarks, making it a game-changer.

>>> Read more

Google is set to add AI features to its Workspace products

The new features will enable users to generate, summarise and brainstorm text with AI in Google Docs, produce full emails in Gmail, and create AI imagery, audio and video to illustrate presentations in Slides.

>>> Read more

Buckle up and get ready for some hard truth, because engagement rates are dropping across the board!

But don’t fret, read this article to get the latest scoop on the median engagement rates for 14 industries on Facebook, Instagram, TikTok, and Twitter, and learn how to step up your social media game!

>>> Read more

A – A.I. For Growth

Get ready to sit back, relax, and watch your blog take off!

Botz, the magical genie of content creation, will grant you unlimited wishes for fresh and juicy articles that will make your blog pop like a firework!

>>> Read more

Looking for a sidekick to keep you entertained on Twitter and LinkedIn?

Look no further than Replai – the app that brings ChatGPT’s brainpower right to your fingertips! Say goodbye to boring conversations and hello to witty comebacks and helpful insights.

>>> Read more

Find anyone’s email on LinkedIn and become a lead-generation superhero

It’s like having a bloodhound in your pocket, sniffing out email addresses so you can pitch like a boss. Get it now and thank us later!

>>> Read more

U – Uplevel Ads 

When it comes to plant-powered health there are few organizations bigger than The Food Revolution Network with over 700,000 members. John & Ocean Robbins combine subject matter expertise with incredible business and marketing acumen and implementation.

Today we are going to look at a Facebook ad for one of their many evergreen webinar funnels. Let’s dive in. 

Ad Version 1 – Medium Form – Tackling Type 2 Masterclass

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3 Elements To Inspire Your Ad Campaigns:

  • Look at that opening hook; “Each year, type 2 diabetes claims more than a million lives…” What an attention grabbing line. If you have type 2 diabetes or if you are worried that your lifestyle will lead you to type 2 diabetes, there is no way you will skim past this without paying attention. Now there are no fingers being pointed here. People are not being called out over their health but a real problem is surfaced and people are forced to ask…. Could this be me in the future?
  • They immediately move to tackling an objection. “We often treat it with medication….” It is important to join the conversation that your audience is having in their head and lead them where you want them to go. The best marketing set up an enemy, someone or something to throw stones at, to blame. To create an us v them feeling. Once you establish an enemy you want to discredit them. No I’m not talking about a mudslinging political campaign. I’m talking about establishing why your solution is superior to the alternative – “serious side effects, are expensive and often don’t work”
  • “That’s why this message is so urgent” Remember this is an evergreen campaign, but that still doesn’t mean that you can instill urgency. Remember urgency will drive more people to take action, scarcity will drive people to pay more for a solution.

Swipe:

 

N – Now Launching

Webinar Opt-In Page – Above The Fold

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Webinar Opt-In Page – Pop Up

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Webinar Opt-In Page – Registration Bucketing Question

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3 Elements To Inspire Your Ad Campaigns:

  • Attack Conventional Wisdom. Counter cultural arguments are extremely powerful. Even non-conspiracy theorists love when conventional wisdom is wrong. People respect others who challenge the status quo. People also hate when they feel they have been lied to or there is some hidden truth that has been kept from them. This headline is very compelling. They have triggered curiosity, suspicion, and FOMO. This is one of the best ways you can get people to register for your webinar or lead magnet.
  • This Masterclass is absolutely FREE and plays in your local time – I love how they have verbalized the evergreen nature of the webinar and portrayed a potential negative in a positive light.
  • Once you enter your contact details there is a 2nd step to the registration process. If this question was asked up front it would reduce the conversation rates significantly. As people have already entered their contact details and committed to the process there will be very little fall off with the request for extra info. However, that info is massively valuable. Based on people’s answers you can now have 3 different sales sequences which focus on the specific situation of each avatar. Everything from hooks, challenges, emotional drivers, outcomes and testimonials can be tailored to speak to the specific avatar. This is guaranteed to increase your sales during your follow up sequence.

3 Elements We’d Test:

  • We’d test removing the support and login menu. Any distraction is likely to reduce conversion.
  • There is some debate as to whether video increases or decreases on page conversion rates. It is likely that Ocean has tested the registration page with and without the video trailer. If you are including video on your registration page I would definitely test: Voomly https://www.voomly.com/. There are plenty of tools with similar functionality but this pops a registration form when a video gets to a certain point. 
  • I’d test with and without the social sharing icons in the header and sidebar. Unless you are getting a significant number of shares and these shares are producing registrations I would take these off. They are not driving people to register for the webinar. I would set up a test that removes them from the opt-in page but adds them to the thank you page. People will be more likely to share once they have registered. One question I have is….How many people are willing to admit having or being worried about type 2 diabetes and sharing it openly on their social channels?

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C – Conversion Psychology 

There are ONLY 3 ways to grow your online business.

To be successful, you need to crack all 3 areas.

But…. master the third, and your knowledge commerce business will explode…

  1. To grow your online business, you need the skills and systems to i) attract new customers, ii) sell more to existing customers, iii) retain customers for longer. Simple, I know, but don’t mistake simplicity for ease.
  2. Most online business owners focus on attracting new customers. Having a system to introduce fresh prospects and convert them into customers is essential. However, it is also the most difficult and expensive.
  3. Your lead generation, copywriting, and offer creation skills are key during this phase. The “best” rarely wins. Instead, it’s the marketer that demonstrates how their product solves the #1 pain point of their audience.
  4. To sell more to existing customers, answer the question: How can I help them get their desired result faster with fewer headaches? The answer is rarely “more”. Give shortcuts. People will pay to buy back their time.
  5. Upsells, downsells, order bumps, cross-sells, and add-ons are all ways to increase average order value. Make them feel like the logical next step for customers to take. On their way to solving their major pain point.
  6. Focus on retention and optimizing customer lifetime value to unlock the power of compounding in your online business. This is both strategy and execution. Crack this, and your success is inevitable. 
  7. Step 1 is to create a success path for your customers through your business. Have low, medium, and high ticket options for them to ascend. Mini-course, signature course, membership, group coaching, mastermind.
  8. Step 2 GET RESULTS. Without results, you don’t have an online business. Obsess over getting your customers the results you promise. No one leaves because they made too much progress. Results = Customers for life.

 

H – Hot Take

Go on…. go for a little walk…

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P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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How to Use a Sales Funnel to Sell Your Courses Online

Micheal O'Neill

How to Use a Sales Funnel to Sell Your Courses Online

Key Stages in a Sales Funnel

Awareness

This is the stage where potential customers become aware of your products or services. For example, they might see an ad for your course on social media or come across your website while they’re searching for something else online.


Interest

Once potential customers are aware of your product or service, they need to develop some interest in it before they’ll be willing to take any further action. For example, they might read some reviews of your course or sign up for your email list to learn more about what you have to offer.


Desire

At this stage, potential customers have developed some interest in your product or service and are starting to desire it. They might compare your course to other similar courses on the market or start saving up to buy it.


Action

This is the all-important stage where potential customers take action and actually purchase your course.

Now that we’ve covered what a sales funnel is and how it works, let’s talk about how you can use one to sell your courses online…


3 Ways You Can Use Sales Funnels To Sell Your Courses Online


If you’re selling courses or membership sites online, then chances are you’re already using some form of sales funnel without even realizing it. However, by understanding how sales funnels work, you can optimize your website and conversion rates at each stage of the customer journey. Let’s take a look at three ways you can use sales funnels to sell your courses online…

1) Use Landing Pages To Capture Leads In The Awareness Stage

2) Use Lead Magnets To Increase Interest In Your Course In The Interest Stage

3) Use scarcity And Urgency Tactics To Create Desire For Your Course In The Desire Stage

By using these three tactics, you can optimize your website and conversion rates at each stage of the customer journey, from awareness all the way through to purchase. If you’re not using sales funnels yet, now is the time to start with some more lead generation strategies for course creators and membership site owners!

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A Guide to Selling Your Courses Online

Micheal O'Neill

A Guide to Selling Your Courses Online

If you’re an online course creator, membership site owner, or online coach, you know that selling your courses online can be a great way to generate revenue. But what’s the best way to go about it? In this blog post, we’ll give you some tips on how to sell your courses online.

The first thing you need to do is create a sales page for your course. This is the page where potential students will go to learn more about your course and decide whether or not they want to enroll. Your sales page should include information about what students will learn in your course, as well as any bonuses or benefits they’ll receive by taking it. You should also include testimonials from satisfied students to give potential students an idea of what they can expect.

Once you have a sales page set up, you’ll need to drive traffic to your sales page and have a profitable lead generation strategy. You can do this through paid advertising, social media, or email marketing. When promoting your course, be sure to focus on the benefits and results students will get by taking it. Don’t just talk about the features; talk about how those features will help students achieve their goals.

Finally, once you have students enrolling in your course, you’ll need to deliver on the promises you made on your sales page. Make sure each module is high-quality and engaging, and provide support if students need help along the way. If you do all of these things, you’ll be well on your way to selling courses online successfully!

Selling courses online can be a great way to generate revenue for your business. But it’s important to do it right in order to be successful. By creating a high-converting sales page and promoting your course effectively, you can bring in lots of new students and deliver on the promise of a high-quality course. So what are you waiting for? Get started today with more lead generation strategies for course creators and membership site owners!