Launch Newsletter Issue #00043

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L – Latest News

Google just launched a new Ads Transparency Center

With this new hub, you’ll be able to learn all about the ads you see on Search, YouTube and Display. So, if you’re curious about the ads you’re seeing, check out the Ads Transparency Center today!

>>> Read more

Twitter’s messy attempt to wind down its legacy verified program has resulted in chaos

Legacy verified accounts don’t appear to have started disappearing yet, and technical challenges may prevent the quick removal of blue ticks at scale.

>>> Read more

Want to know how to double your audience on YouTube?

If you want to see outsized returns on your YouTube channel, check out this blog post and learn how to make the most of Shorts. It’s time to rock and roll!

>>> Read more

A – A.I. For Growth

Create a stunning website in just 20 seconds

It’s like having a personal web designer in your pocket, without the snobby attitude and expensive fees. So why settle for a mediocre website when you can have a killer one in just a few clicks? Give it a try and unleash your inner digital Picasso!

>>> Read more

Turn you into a content-creating machine faster than you can say ‘viral’.

With its powerful AI-generated content curation and engagement tools, you’ll be churning out content that’s so hot, your followers won’t know what hit ’em! Get on board with Replix AI and watch those likes and followers roll in like a digital tidal wave!

>>> Read more

Turn your ideas into a success story in a minute

With AI-powered content creation, SEO optimization, and basic analytics, you’ll have a beautiful landing page in just 60 seconds! Give it a try and start building that empire today! It’s free, it’s simple, and it’s waiting for you

>>> Read more

U – Uplevel Ads 

Cool strategy this week from Stu McLaren. You may remember a couple of weeks agao I shared ads for his upcoming annual launch of The Membership Experience. 

If you are interested in experiencing a top level launch or you want to learn about growing an online membership I would strongly recommend you register for the this workshop. Sign up for Stu’s free Membership Guide here and you will join the launch.

Anyhoo, I was looking at how Stu’s ad strategy was evolving and I came across a little gem.


 3 Elements To Inspire Your Ad Campaigns:

  • Make Your Ads Valuable: Not alone does Stu do an excellent job of teasing the value of registering for the FREE training. He shares two funnels in the ad itself. But he doesn’t go into detail. He shares the snappy name, and then he demonstrates how people applied the strategy and the results they have achieved. This makes the promise of the lead magnet real, concrete and specific without making it sound sleazy or you’re making stuff up – “How to make 6 figures a month in less than a year”
  • Make Your Clients The Hero Of Your Story: Sharing your client’s success stories will instantly build your authority without sounding big-headed. This shouldn’t be something you only think of when you start to write your ad copy. Instead, you should be continuously recording and refining your client success stories. Your goal is to build a database of success stories to pull from when the need arises.
  • Keep Things Simple: 9 funnels are a lot. Your audience could flip quickly into overwhelm. But Stu does something brilliant at the end of the ad. He simplifies it. “But here is what I want you to do. Watch the video, then pick just ONE.” This flips any possible overwhelming to – “Surely 1 of the 9 funnels will definitely work for me.”


N – Now Launching

“But wait”……. I hear you say. Isn’t Stu in the middle of his big annual launch? Why is he running ads to a separate opt-in? Well, this is where the strategy becomes interesting.

Here is the opt-in page you land on from the ad.


The primary promise here is clear. Register, and your will “Watch the Free Video Now”.

One of the big challenges running Facebook ads for a launch that happens in the future is delayed gratification. People opt-in, but they have to wait to have their problem solved until some time in the future and ain’t no one got time for that. I want all my problems solved right now (preferably without having to do any work!)

So let’s take a look at the opt-in thank you page:


Immediately after opt-in, people get an “upsell” to the free launch Workshop.

Even if they don’t take the follow-up CTA to save their seat on the Workshop, they will be added to the launch list and receive the launch email sequence.

One of the keys to pulling this strategy off is ensuring that the immediate freebie is closely aligned with the workshop topic. If you are interested in Funnels to grow your membership, you will also be interested in this Workshop.

Free Immediate Gratification > Free Delayed Gratification works on the same principle as Freebie > Mini Product. It takes resources to pull it off, and there is a chance that the conversion rate to the product being sold is lower; however, it should result in a lower cost per lead.


C – Conversion Psychology 

Facebook ads causing headaches? 🤬Tired of your ads being ignored? 😩 Let’s talk CTR: the metric that shows how clickable your ads are! 🖱️ Discover why it’s important, what it tells you, & how to boost it! 🚀

CTR = Click-Through Rate. 📊 It’s the % of people who CLICK your ad after seeing it. Higher CTR = more people engaging with your content! 🤯 But wait! Don’t be fooled by CTR alone. Always look at it alongside other metrics like conversions & CPC. 🧐 Let’s dive in!

CTR is a window into your ad’s effectiveness, particularly your copy & design. 🖼️ A low CTR? Your ad is not interesting to your audience. Time to tweak, experiment, & optimize to make your ads impossible to resist! 🎨

⚡ TIPS to increase CTR:

  1. a) A/B test! 🧪 Experiment with headlines, ad copy, images, & CTAs to find the winning combo.
  2. b) Focus on ad relevance. 🎯 Speak to your audience’s needs & desires to grab their attention.
  3. c) Use powerful visuals. 📸 Eye-catching images & videos can make your ad stand out.

⚠️ BIG MISTAKE: People often chase high CTRs without considering the bigger picture. 🖼️ High CTR doesn’t always mean high conversions. 🔑 Always track your ultimate goal (sales, leads, etc.) to ensure your ads aren’t just getting clicks, but also bringing RESULTS! 📈

RECAP: CTR is a vital metric for Facebook ads. It reveals insights about your ad copy & design. To boost CTR, test your ads, focus on relevance, and use striking visuals. 🌟 But remember: don’t get lost in CTR alone—keep your eye on your ultimate goal! 🎯 #CTRSecrets

H – Hot Take


Show don’t tell….

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here:
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Supercharge Your Facebook Ads for Course and Membership Sales

Supercharge Your Facebook Ads for Course and Membership Sales

Supercharge Your Facebook Ads for Course and Membership Sales

Supercharge Your Facebook Ads for Course and Membership Sales

🔥Struggling with Facebook Ads? 🤔 High costs draining your budget? 💸 Cost per lead and acquisition through the roof? Well, it’s time to talk CPM! 🦸‍♂️ Discover why it’s crucial, what it tells you, and how to reduce it to make more sales for your online course or membership.

CPM = Cost Per 1,000 Impressions. It’s the 💰 you pay for 1,000 people to SEE your ad. Lower CPM = more bang for your buck! 🎯 CPM reveals a LOT about your ad’s performance, like your copy, creative, & audience. 🎨 Keep reading to learn how to optimize for a lower CPM! 🛠️

High CPMs often indicate problems with your ad’s copy, visuals, or audience targeting. 🔍 To improve your ad’s performance and reduce CPM, you need to dig deeper, experiment, and pivot until you find the right mix. 🧪 Keep reading for practical tips! 💡

💡 TIPS to reduce CPM:

  1. a) Test, test, test! 🧪 Copy, visuals, headlines: all need tweaking & refining.
  2. b) Scale up your audience. 🎯 Broad targeting = lower CPM.
    c) Analyze your competition using the Ad Library. 🕵️‍♀️ Learn from their copy & creative

Applying these tips can lead to a significant drop in your CPM and a surge in conversions. 🌊 It’s all about finding the right balance and delivering a message that resonates with your target audience. 🎯 Keep refining your strategy, and watch your results improve! 📈

RECAP: CPM optimization is a game-changer. 🔑 It tells you about the quality of your copy, creative, and audience. To reduce CPM & boost sales, test your ads, and make your copy relevant to your audience.  Apply these tips, and watch your ad performance skyrocket! 🚀 


Launch Newsletter Issue #00041

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Meta is cashing in on the blue checkmark craze by rolling out Meta Verified

If you’re curious about Meta’s new offering, read on to find out how it works and what you get for your monthly fee.

>>> Read more

Meta says “adios” to digital collectibles for now

So read on to find out which companies are still NFT-crazy and which ones are breaking up with the trend faster than you can say “blockchain.”

>>> Read more

Are you tired of getting search results that leave you wanting more?

Well, Bing is here to chat! Bing Chat answers are replacing some of the answer boxes in search results, giving you the opportunity to ask more questions and get more personalized responses.

>>> Read more

A – A.I. For Growth

Create killer video scripts in a matter of minutes

And the best part? You can start for free, no login or credit card required. So quit stalling and start creating killer content today!

>>> Read more

Tired of spending hours crafting personalized LinkedIn invites that never get a response?

You can now sit back, relax, and watch the connection requests roll in.So, ditch the copy-pasting and start landing those connections today.

>>> Read more

Transform any text into a 100% human-sounding voiceover

And with the ability to choose from normal, joyful, or serious tones, your videos will never sound bland again. Plus, it works in 24 languages and with any video creation software.

>>> Read more

U – Uplevel Ads 

When the elite marketers discuss the greatest direct response copywriters of all time there is one name that comes up every time – Brian Kurtz.

Brian ticks all the boxes. He has penned masterful campaigns that have generated billions in revenue for clients. Built an iconic publishing company to over $150 million. And, now teaches his timeless fundamentals to others spawning the next generation of direct response copywriters.

Many years ago Brian bought the rights to one of the most influential copywriting books from his mentor and friend Eugene Schwartz. Brian has incorporated this famous book intp a front end funnel for his copywriting course and mastermind.

Let’s dive in and take a look at two of the ads for the book funnel.

Ad Version 1 – Short Form


Ad Version 2- Short Form


3 Elements To Inspire Your Ad Campaigns:

  • Know Your Audience: These ads are targeted at a narrow segment of marketers. They are people who are at least aware of Breakthrough Advertising, Eugene Schwartz, the power of copywriting and another copywriting G.O.A.T. Gary Halbert. It is unquestionable that this narrow targeting makes these expensive ads to run so if you are adopting this strategy you better have a funnel that works and some high ticket items to seel on the back end.
  • Leverage Social Proof: Both ads make use of testimonials or quotes from reputable figures to establish credibility and trust. In Ad 1, it’s the claim that Breakthrough Advertising is one of the most important books ever written in its field. In Ad 2, it’s a quote from the late Gary Halbert, a renowned copywriter. To apply this technique to your own ads, consider including quotes or testimonials from experts, influencers, or satisfied customers that relate to your product or service.
  • Create a Sense of Urgency & Scarcity: We can break the CTA into 3 sections “Click the button below” “today” “and get it at the lowest price available”. Not a sylable is wasted. The first part tells people what to do. The section part tells them exactly when they should do it. The third part gives them a resons to do it. This creates a sense of both urgency and scarcity, which can motivate potential customers to take action. For your own ads, consider incorporating phrases that prompt immediate action, such as “limited time offer,” “act now,” or “before the promotion ends.”

3 Elements We’d Test:

  • Creative Mix: Both the ads feature video creative. Video is a phenomenal conversion booster but only when it has been refined and tested. Early in a campaign often images will produce a higher conversion rate. One way or another its always a good idea to have a mix of video and images. Different people respond favorably to different creative mediums.
  • Widen The Audience (a little): Very few marketers will spend $125 dollars (or $199 for the plus bundle) on a book. As a result the ads should appeal to a very select audience. If we were running the ads we would expand the appeal of the ads to a slightly wider audience. As the copy stands if you haven’t heard about Breakthrough Advertising, Eugene Schwartz or Gary Halbert the ad won’t resonate with you. This is a deliberate strategy. Potentially there are people willing to purchase the book outside this very knowledgeable audience. It is at least worth a test.
  • Include Transformation: If we were testing a broader audience it would be important to expand the copy and introduce an element of transformation. What will a copywriter experience once they understand and can apply what they have learned in Breakthrough Advertising? How have the lives of Brian’s previous customers changed once they implemented Breakthrough Advertising principles. If someone is “Your Solution Aware” you can be direct. If they are only “Problem Aware” or “Solution Aware” then you have to provide more evidence for them to elevate them through the stages.



N – Now Launching

This is an absolute beast of a sales page. A true masterpiece of direct response copywriting. Do yourself a favor and flip through the page here.

Below is an extract featuring the above the fold section:

Book Funnel – Sales Page – Above The Fold


3 Elements To Inspire Your Sales Page:

  • Top Menu: Having a site wide menu on a sales or opt-in page is a big no no. But, when you have a long sales page with lots of sections it is smart to provide internal anchor links to key sections on the sales page. It makes it easy for potential buyers to find what they are looking for. 
  • Social Proof: The big claim (the most important book ever written….) is backed up by a simple testimonial from another big name Ramit Sethi. Brian goes counterintuitive with the testimonial copy. “Be warned: This is an extremely dense read…but beneath the verbiage are profound insights that have stood the test of time.”   Normally it is a negative to tell potential customers that what they are about to do is difficult. But considering Brian is targeting a very select group of elite marketers I think this is smart. He is appealing to people who value intellectual prowess. Triggering them to buy to prove they are more intelligent than Ramit.
  • Exit Intent Pop-Up Opt-in: Facebook doesn’t like sending their users to a page with an exit intent pop-up but Brian seems to be getting away with it. When you go to exit the page a pop-up displays offering you a free chapter from the book. If an exit intent pop-up doesn’t have a massive impact on your CPM or Campaign delivery then this is a smart strategy. If you were sufficiently interested enough to visit the sales page you are going to want a free chapter. This gives Brian an opportunity to get you into a dedicated sales email sequence.


C – Conversion Psychology 

Without data, you’re just an idiot with an opinion.

If you want profitable Facebook ads, you need to obsess over the data.

Here are the key metrics you need to track and what it tells you.

  1. CPM – not irrelevant by any means. It tells you how competitive the auction is and whether Facebook thinks your creative enhances their users’ experience on the platform. We can’t control CPM, but we can track it.
  2. CTR (Click-Through Rate) – Think of it like a popularity contest. The higher the CTR, the more people are interested in your ad. It shows how many clicks your ad is getting per impression.
  3. CPC (Cost Per Click) – This is the amount you’re paying for each click on your ad. Keep an eye on CPC to make sure your ad spend is staying within budget and delivering a good return on investment.
  4. Outbound Click-Through Rate (OCTR) – This metric measures the clicks on links that take people away from Facebook to your landing page. A high OCTR means your ad is successfully driving traffic outside of Facebook.
  5. Conversion Rate – This metric measures the effectiveness of your ad in getting people to take the desired action, like signing up for your email list or making a purchase. 
  6. Cost per Lead (CPL) – This metric measures the cost of acquiring a lead, like someone signing up for your lead magnet. Keep an eye on CPL to make sure your funnel can operate profitably.
  7. Cost per Acquisition (CPA) – This metric measures the cost of acquiring a customer. It helps you see the effectiveness of your campaigns in driving results and making sales. 
  8. ROAS (Return on Ad Spend) – This metric helps you see if your Facebook ad is actually making you money. It compares the revenue generated from your ad to the cost of the ad, giving you a clear picture of profitability.
  9. Relevance Score – This score is Facebook’s way of telling you how well your ad is resonating with your audience. A high score means your ad is relevant and valuable to users, leading to better ad delivery and lower costs.
  10. Frequency – This metric shows you how many times a unique user has seen your ad. A high frequency can indicate that your audience is tiring and you may need to expand your targeting.
  11. Lifetime Value – This metric measures the total value a customer brings to your business over their lifetime. It helps you see the long-term impact of your campaigns and determine if they’re worth the investment.

H – Hot Take


Craft and protect your beliefs at all costs….


P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here:
2) Forward this newsletter to a friend with an invitation to subscribe right here: 


Split Test Your Facebook Ads to Sell More Courses Online

Split Test Your Facebook Ads to Sell More Courses Online

Are you running Facebook ads but not seeing the results you want? If your answer is yes, then you need to start split-testing your ads. Split testing, also known as A/B testing, is a method of experimentation where you create two different versions of an ad and show each version to a different group of people. The goal is to see which ad performs better so that you can improve your results. Try different targeting options, images, copy, and offers until you find an ad that performs well. Then run with it! And don’t forget to continue testing on a regular basis so you can keep your finger on the pulse of what’s working well right now.

Why You Should Split Test Your Ads

Split testing is important because it allows you to test different elements of your ad and see what works best. For example, you might want to test different images, headlines, or calls to action. By split testing, you can find out what works best for your audience and your business. Additionally, split testing can help you save money on your ad spend by ensuring that your ads are as effective as possible. 

By looking at the results of each version, you can determine which one performs better. This process can be repeated again and again until you have a performing ad that you’re happy with. Not only does A/B testing help ensure that your ads are effective, but it also allows you to constantly improve them over time. As your business evolves and changes, so too will your Perfect-Fit Client. By A/B testing on a regular basis, you can stay ahead of the curve and make sure that your ads are always relevant and engaging.

What to Test in Your Facebook Ads

As an online course creator or membership site owners, it’s important to continually test and optimize your Facebook ads. The reason for this is simple: the more you test, the more you’ll learn about what works and what doesn’t work with your audience. And when you know what works, you can scale up your ad spend and get more people signing up for your courses.

Ad Copy

There are a few different things that you can test with your ads to see what works best. The first is the ad copy. This is the text that appears in your ad, and it’s what will persuade people to click through to your course. 

Your ad copy is the actual text of your ad, and it’s important to make sure that it’s high quality and free of any grammar or spelling errors. You’ll also want to make sure that it’s clear and concise; getting your point across without being too wordy. When crafting your ad copy, keep in mind that people will be reading it on both desktop and mobile devices, so try not edit down too much for mobile—you don’t want your message to get lost! Try testing different versions of your ad copy to see which ones perform best. 

You’ll want to test different headlines, descriptions, and call-to-actions to see what gets people to take action.


Your headline is one of the first things people will see when they come across your Facebook ad, so it’s important to make sure it’s attention-grabbing and relevant. Try testing different headlines to see which ones resonate best with your audience. For example, if you’re selling a course on social media marketing, you could test a headline that says “Get More Instagram Followers” against a headline that says “Master Social Media Marketing.”

The reason you want to split test your headline is to find out which one will perform better with your audience. The headline is important because it’s what will determine whether or not people click on your ad in the first place. A good headline will be relevant to what you’re selling and make people want to learn more. A bad headline, on the other hand, will be either irrelevant or uninteresting, and people will simply scroll past it.

Split testing is pretty simple: you create two (or more) versions of your ad with different headlines and then track which one performs better. To do this, you’ll need to use Facebook’s ads manager. Once you’ve created your first version of the ad, click on the ” duplicate” button so that you have a second version to work with. From there, all you need to do is change the headline and then publish both versions of the ad. 

Once your ads are running, keep an eye on the metrics in Facebook’s ads manager to see which one is performing better. After a few days, you should have a good idea of which headline works best for your audience. Then, you can go ahead and delete the less effective ad and keep running the one that performed better. 

Call-to-Action Button

The call-to-action (CTA) button on your Facebook ad should be clear and concise; telling people exactly what you want them to do. Common CTA buttons include “Learn More,” “Sign Up Now,” and “Buy Now.” But which one should you use for your ad? Try testing out different CTAs to see which one gets the most clicks.

The CTA is one of the most important elements of your ad; it’s what tells people what you want them to do. A good CTA is clear and concise, and leaves no room for confusion. A bad CTA, on the other hand, is vague or obtuse and doesn’t give people a clear path to taking the desired action. That’s why it’s so important to choose the right CTA for your ad. 

So, what’s the best CTA button for your ad? There’s no easy answer here; it depends on your product, your audience, and a whole host of other factors. However, there are a few general tips that can help you choose the best CTA button for your ad. 

First, make sure that your CTA button is relevant to the offer in your ad. If you’re selling a course on how to start a business, then a CTA button that says “Sign Up Now” or “Learn More” is more appropriate than a button that says “Buy Now.” 

Second, test out different CTAs to see which one performs best. Different products will perform differently with different CTAs, so it’s important to experiment until you find the right fit. 


It’s no secret that people are visual learners. In fact, studies have shown that people are more likely to remember information if it is presented to them in an image as opposed to text. That’s why it’s so important to use high-quality images in your online courses. If your images are poor quality, it will reflect poorly on your course and could lead to potential Perfect-Fit clients passing over your course in favor of one that looks more professional. 

In addition to using high-quality images, you also want to make sure that the images you’re using are relevant to the content of your course. For example, if you’re teaching a course on social media marketing, you wouldn’t want to use an image of a cat (no matter how cute it may be). Instead, you would want to use an image that is relevant to the topic at hand such as an image of a person using social media or a screenshot of a social media platform. 

Another reason why you should A/B test images is because different images will resonate with different people. What works for one person might not work for another. By A/B testing images, you can determine which ones are most effective with your target audience. 


Finally, you can also test the targeting of your ads. This includes things like who sees your ad (e.g., age, gender, interests), when they see it (e.g., time of day, day of week), and where they see it (e.g., News Feed, right column). Testing different targeting options will help you narrow in on the sweet spot for your particular course.

If you’re not getting the results that you want, then it might be time to target a different audience. Experiment with targeting people of different ages, genders, locations, interests, etc., and see if that makes a difference in your results. You might be surprised at who ends up being interested in your courses! 

Testing is essential for any online course creator who wants to be successful with Facebook ads. By testing different elements of your ads, you’ll be able to figure out what works best for your audience and then scale up your spending accordingly. 

How to A/B Test Your Facebook Ads

A/B testing your Facebook ads is easier than you might think. The first step is to create two (or more) versions of your ad. Make sure to change only one element at a time so that you can easily identify which change led to which result. For example, if you’re testing different images, use the same copy for both versions of the ad. Once your ads are created, it’s time to start running them! 

Facebook will automatically rotate your ads so that they’re shown an equal number of times. After letting them run for a few days (or longer), it’s time to analyze the results. Look at things like clicks, conversion rate, cost per conversion, and any other metric that’s important to your business. Keep in mind that cheaper isn’t always better; sometimes a higher cost per conversion can actually be worth it if it leads to more sales overall. 

The only way to know for sure what works best for YOUR business is to test different ads against each other. Try different targeting options, images, copy, and offers until you find an ad that performs well. Then run with it! And don’t forget to continue testing on a regular basis so you can keep your finger on the pulse of what’s working well right now.As an online marketer, it’s important to always be testing different aspects of your marketing mix to see what works best for your business. That could be anything from the time of day you send your emails to the subject line you use. Testing allows you to try different things and see what gets the best results for your business. And when you find something that works, you can then scale up your efforts and really start seeing some amazing results! So make sure you’re always testing, so you can continue to grow your business at a rapid pace. 


Mastering Facebook Ads for Online Course Sales

Mastering Facebook Ads for Online Course Sales

Are you using Facebook ads but not seeing the results you want? You’re not alone. A lot of course creators and membership site owners who use Facebook ads don’t see the ROI they’re hoping for. But the good news is that there are some simple things you can do to improve your results. In this blog post, you’ll discover 5 tips for improving your Facebook ads so you can get more leads and sales for your online course, membership site, or coaching business.

1. Target a specific audience

A lot of people make the mistake of thinking that they need to target as many people as possible with their ads. But the reality is that it’s much more effective (and cheaper) to target a smaller, more specific audience. When you know who your Perfect-Fit Client is, you can create an ad that speaks directly to them and their needs.

For example, let’s say you own an online course teaching people how to bake bread. You could try to target everyone with your ad, but you’re likely to have much more success if you target only people who are interested in baking. When you know who your target audience is, you can create an ad that speaks directly to them and their needs. And that’s why targeting a specific audience is so important.

Now that we’ve talked about why targeting a specific audience is so important, let’s talk about how to do it. Facebook makes it easy to target a specific audience with your ads by allowing you to select from a variety of different criteria. For example, you can target people by their location, age, gender, interests, and more. 

To get started, login to your Facebook Ads account and click on the “Create Ad” button. Then, select your campaign objective. For our example, we’ll choose “Lead Generation.” Next, you’ll be asked to select your audience. This is where you can start targeting a specific audience for your ad. 

First, select the location where you want your ad to be seen. Then, choose the age range of the people you want to target. Next, select the gender of the people you want to target. Finally, choose the interests that best describe the people you want to target. 

You can also use other criteria to narrow down your audience even further. For example, you can target people based on their behaviors or even their relationship status. The options are endless! Once you’ve selected all of the criteria for your ideal customer, click on the “Confirm” button and you’re ready to proceed with creating your ad. 

Creating an effective Facebook ad is essential if you want to make sure that your time and money spent on advertising is well worth it. By targeting a specific audience with your ads, you can make sure that your message is being seen by the right people who are interested in what you’re selling!

2. Use images and videos

If you’re not using images and videos in your Facebook ads, you’re missing out on a key opportunity to engage with your audience. People are visual creatures, so high-quality visuals are essential to grabbing attention and promoting your product or service. Here are five reasons why you should be using images and videos in your Facebook ads.

People are more likely to remember your ad if it includes visuals.

The brain processes images 60,000 times faster than text, so it’s no surprise that people are more likely to remember an ad that includes visuals. In fact, studies have shown that people can recall up to 65% of the visual information they see three days later. That means that using images and videos in your ads can help improve brand recall and recognition.

Images and videos make your ads more visually appealing.

Let’s face it, we’re bombarded with advertising everywhere we go these days. In order to cut through the noise, you need to make sure your ads are visually appealing. This is where images and videos can be particularly helpful. By including high-quality visuals in your ad, you’ll be more likely to capture attention and stand out from the competition.

Images and videos can help explain complex concepts.

If you’re promoting a product or service that is complex or difficult to explain in words, images and videos can be extremely helpful in getting your message across. A picture is worth a thousand words, as they say, so use visuals to your advantage when trying to communicate complicated concepts.

You can use images and videos to target a specific audience.

Images and videos can be used to target a specific audience with laser precision. For example, if you’re targeting new parents, you might use images of babies or families in your ad campaign. This type of targeting ensures that your ad reaches the right people and has the greatest chance of being successful.

Images and videos increase engagement on social media.

Including images and videos in your ads also has the added benefit of increasing engagement on social media platforms like Facebook. Studies have shown that posts with visuals are more likely to be shared than those without, so take advantage of this by incorporating engaging visuals into your ads. 

3. Use compelling copy 

When it comes to driving traffic to your landing page or website, your ad copy is just as important as your visuals. You need to write headlines and descriptions that grab attention and persuade people to click through. Use strong verbs and emotion-evoking language to really drive home what’s in it for them if they take action. 

The Importance of a Strong Headline

Your headline is the first thing people will see when they come across your ad, so it’s important to make it count. It should be catchy and to the point, without being too wordy. It should also be relevant to the rest of your ad and land on the page or website you’re sending people to. Most importantly, it should be benefits-focused, meaning it should highlight what’s in it for the person who takes action. 

For example, let’s say you’re selling an online course on how to start a side hustle. A good headline could be something like “3 steps to earning an extra $1,000 per month.” This headline is short, sweet, and to the point. It tells the reader exactly what they can expect from taking your course. 

Writing Compelling Description Copy

Once you’ve got their attention with a strong headline, you need to keep them interested with compelling description copy. This is where you’ll get into more detail about what’s included in your course and why it’s worth their time and money. Again, focus on the benefits here rather than the features. What will they walk away with after taking your course? How will their life be improved? 

Use strong verbs that create a sense of urgency, like “learn,” “discover,” “get,” etc. And be sure to include a call-to-action (CTA) telling people what you want them to do next, whether that’s click through to your landing page or sign up for your email list. 

4. Offer a discount or freebie 

If you’re looking for a surefire way to improve your conversion rate, then look no further than offering a discount or freebie. By lowering the barrier to entry, you’ll make it more likely for people to take action and join your membership or enroll in your online course. Plus, who doesn’t love a good deal? 

There are a few different ways you can go about offering a discount or freebie. For example, you could offer a percentage off the retail price of your course, or you could offer a free trial of your membership. You could even offer a free ebook or video series as an incentive for people to sign up for your email list. No matter what approach you take, the important thing is that you make it clear what the person will be getting if they take advantage of your offer.

Another benefit of offering a discount or freebie is that it helps you build trust with potential customers. When people see that you’re willing to give them something for free, it shows that you’re confident in what you have to offer and that you’re not afraid to let people try it out without any risk. This is especially important if you’re selling a high-end membership. By offering a discount or free trial, you’re essentially saying “I’m so sure you’ll love this that I’m willing to let you try it at no risk to yourself.” And when people feel like they can trust you, they’re much more likely to do business with you.

The Benefits of Offering a Discount or Freebie

There are several benefits to offering a discount or freebie, including: 

-It lowers the barrier to entry. This is especially helpful if you’re selling an online course or membership site. By making it more affordable, you’ll be more likely to convince people to take action and join your program. 

-It helps you stand out from the competition. In a world where there are so many choices, it can be hard to get people’s attention. But if you offer a discount or freebie, you’ll immediately grab their attention and set yourself apart from the competition. 

-It builds goodwill. When you offer a discount or freebie, you’re not just improving your conversion rate; you’re also building goodwill with your potential customers. They’ll appreciate that you’re willing to give them a break on the price, and they’ll be more likely to do business with you in the future as a result. 

-It generates word-of-mouth marketing. When people see that they can get a great deal on your products or services, they’ll be more likely to tell their friends and family about it. And as we all know, word-of-mouth marketing is one of the most powerful marketing tools available—so you definitely don’t want to pass up this opportunity! 

5. Test, test, test 

There are a lot of moving parts when it comes to Facebook ads. You’ve got your target audience, your ad copy, your image, and your offer. That’s a lot of potential variables to play around with! And the only way to know for sure what combination works best for YOUR business is to test, test, test.

How to Test Your Facebook Ads

The great thing about testing is that there’s no right or wrong way to do it. Just decide on a metric that you want to improve (like click-through rate or conversion rate) and then start changing one variable at a time. For example, if you’re testing images, use the same copy and offer but change out the image. Or if you’re testing copy, use the same image and offer but change up the wording. By changing only one variable at a time, you’ll be able to isolate which element is making the biggest impact on your results.

What to Do With Your Winning Ad

Once you’ve found an ad that’s performing well, it’s time to scale up! Increase your budget and turn up the volume on your winning ad so you can get even more results from your efforts. And don’t forget to continue testing on a regular basis so you can keep your finger on the pulse of what’s working well right now. Who knows, there might be an even better-performing ad just around the corner!