If you’e ever asked yourself – “Should I do a paid launch Bootcamp?”

The answer is yes.

If you’ve never asked yourself the question. Now is the time.

No one said you have to give stuff away for free to generate leads for your launch.

Sure it is easier and cheaper. 

You now need two high converting offers and killer copy for two sales campagins.

But if you’re confident in your back end conversions it’s a massive thumbs up!

And this is exactly what Amy Porterfield is smack bang in the middle of right now.

Last year Amy tested running a paid Bootcamp in the run up to the launch of her signature program Digital Course Academy.

She called her Bootcamp – Course Confident.

If we think of the journey her audience are on, I love the name – Course Confident.

People need to believe three things before they buy:

• I can do this
• I like you and you can do this
• You have a proven path for me to follow

The Course Confident Bootcamp is set up to achieve all 3, as well as erradicate doubt and objections to joining Digital Course Academy.

It’s elevating people to a position where they are ready to buy Amy’s signature program.

What could you do within your topic that would achieve the same outcome?

Plus getting people to pull out their wallets and pay a small fee in advance of a bigger ask triggers one of the strongest psychological triggers – Consistency.

People need to maintain a sense of consistency with their previous decisions. 

People who buy anything from you will be more likely to buy from you again.

The Course Confident Bootcamp was priced at $47.

But the real beauty in Amy’s approach is that Amy doesn’t just limit herself to selling to people on the Bootcamp.

She also does a traditional webinar launch of Digital Course Academy directly after the Bootcamp.

That means she has a group of highly qualified ready to buy people coming through the Bootcamp. 

And then with the free masterclass she also picks up all the people who didn’t commit to the Bootcamp.

Sometimes people are looking for a solution but they feel that a $47 bootcamp won’t solve they problem they face.

Below are two of Amy’s facebook ads for Course Confident:

There’s always more than one way to skin a cat….

Let’s dive into an interesting Challenge Launch Funnel from Marisa Murgatroyd.

Selling online is continuously evolving. 

As a launch method becomes popular, it loses its magic, and we need to innovate.

Challenge launches have been all the rage since the summer of 2020.

Getting sign-ups for a challenge was like shooting fish in a barrel.

2023 is a very different world. That doesn’t mean that challenges don’t work anymore.

It just means we need a little more ingenuity. 

The goal is to reduce our Cost Per Lead and increase our pre-launch Revenue Per Lead.

Marisa is following a trend we started to see emerge about 6-8 months ago.

I call it the double funnel launch. We’ve analyzed a similar approach by Ryan Levesque back in issue 53 of the Newsletter.

This approach splits your paid traffic between sending people directly to the opt-in for the challenge and sending people to a lead magnet opt-in that offers the challenge as your next step.

The hope here is that you can reduce your front-end lead acquisition cost, as the CPL for the lead magnet can be 25%-50% of the cost of a challenge opt-in.

Then both opt-ins offer an upsell to VIP for the challenge.

Reviewing funnels every week, it feels like the days of a fully free launch workshop are limited.

The VIP upsell is now a constant feature in most launches, and seeing the conversion stats of people with paid launches, it’s getting harder and harder to argue for the free model.

So let’s take a look at Marisa’s double funnel opt-in pages:

Lead Magnet Opt-in Page