Crafting Compelling Facebook Ads for Your Launch
Great opening hook from Nathania; it’s short, clear, and concise.
“Imagine standing on your hands, elbows, and head with confidence.”
If you’ve been working on your arm balances and inversion practice…
…or if you’re a yogi who has stared in awe at the cool kids in the yoga class standing on their hands, elbows, and heads, this hook is going to grab your attention.
Effective copy is never about the volume of words. It’s about using the fewest “right” words.
But the only way to find the right words is to test.
I selected just a few of the opening hooks Nathania used in this campaign.
When testing, the changes from control don’t have to be massive.
The same theme with slightly different words can dramatically impact ad success.
Introducing concepts like “Yogi Flight Method” will increase curiosity and elevate the perceived value of your offer.
A unique mechanism underpins how you can help people get results where others fail.
Testing negative hooks is always a good idea.
People will do two times more work to avoid pain than gain pleasure.
I’m a positive guy, but the data tells me that negative hooks often get better results.
The resolution hook is always worth testing.
Right that’s it, this is the year for me, line drawn in the sand, I’m going to do it.
Observations and tests I’d run:
- When it comes to Facebook ads for your launch, volume wins, and Nathania went all out on this campaign. (I’ve only included a small sample of the ads for the workshop above) The more ads you test, the more likely you will have a winner.
- In the main ad I’d test moving the registration CTA from the 3rd line to below the 3 bullet points. “Secretly… your handstand and other shapes aren’t about strength…” is an interest builder. If this ad targeted cold audiences, the CTA might have been too early.
- The text in the ad looks blocky and dense. I’m a big fan of 1 / 2 line paragraphs and adding color to break the copy up. Long sentences are harder to read than short sentences.
Facebook Ad Swipe Files: