The headline is far from the strongest proposition.

“Get the A.I. Edge… In Just One Click”

I don’t know what the A.I. edge is, and while one click tells me it is easy, it’s not either my:

1. My primary fear/pain/challenge
2. My #1 goal/dream/ambition

The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.

The subhead is where the magic kicks in. 

I’d love to see a test using the first line as the headline and changing the second line to – Get your proven….

Jeff delivers the A.I. Launch Playbook on the thank you page.

This is an interesting deviation from standard practice. 

If I was reading between the lines, they value the consumption of the lead magnet over inbox placement.

This may be because they plan to retarget opt-ins with ads to register for the upcoming masterclass, but they want to make sure people have consumed the lead magnet in advance.

Swipe File:

• SWIPE FILE – 0060 – Jeff Walker – AI Launch Playbook – Opt-in Page

• SWIPE FILE – 0060 – Jeff Walker – AI Launch Playbook – Opt-in Pop Up
• SWIPE FILE – 0060 – Jeff Walker – AI Launch Playbook – Thank You Page

C – Conversion

Frustrated with your Facebook ad conversion rates? 

Want to profitably attract leads and make sales… 

…so you can grow your online business?

Here’s your shortcut to success! 

FACT: Emotional triggers are the secret to successful Facebook ads.

If you’re not using emotional triggers in your Facebook ads, you’re leaving money on the table! Keep reading to find out why emotional triggers work and how you can use them.

Step 1: Identify your target audience’s deepest desires, fears, and pain points.

Step 2: Create a compelling offer that addresses their emotional triggers.

Step 3: Use social proof to show that your product/service is the solution they need.

By using these three simple steps, you’ll create ads that resonate with your audience and trigger the right emotions to drive conversions. 

Emotional trigger #1: Fear of Missing Out (FOMO) 

Use scarcity, urgency, and exclusivity to create a sense of urgency and drive conversions. 

Emotional trigger #2: Social Proof 

Use testimonials, case studies, and user-generated content to show that your product/service is the solution they need. 

Emotional trigger #3: Instant Gratification 

Offer a quick and easy solution to your target audience’s pain points. 

Use a clear call-to-action (CTA) to make it easy for them to take action. 

Now you know the 3 Game-Changing Emotional Triggers to Boost Your Conversions Instantly! Use these emotional triggers to create Facebook ads that resonate with your audience, trigger the right emotions, and drive conversions! 

Don’t wait! Start using these emotional triggers in your Facebook ads today, and watch your conversions skyrocket!

H – Hot Take

Here’s the above-the-fold section of the $47 sales page for the 14-day chord challenge. 

Let’s start with the name – 5 Minute Guitar.

People are lazy. 

They want you to guarantee their wildest dreams will come through, immediately without any work.

I love 5 Minute Guitar. The unspoken promise is clear. 

Your guitar dreams can come through doing just 5 minutes of practice.

The core premise of the ad is reflected on the sales page – slow and buzzy chords.

This is an important point. 

As you optimize your ads, you may find a mismatch between your ads and your landing page.

Make sure you keep the messaging aligned on both once you find your winning ad.

When you focus on a specific problem, it makes writing headlines easy.

“Confidently play with accurate, fast chord changes in just 14 days.“

The claim in the headline is then backed up in the subhead…

…“step-by-step system”….. “the ultimate practice routine”.

This puts people at ease that there is a proven path to follow. And that they can get the promised results.

If you don’t have a “Go From…To Statement”, take 15 minutes today to create a first draft.

Go from {undesirable state} to {desirable state}

Go from sounding like a beginner to confidently play the songs you love.

Check out the sales page swipe file for even more inspiration for your own high-converting mini-product offer page.

Swipe File:

• SWIPE FILE – 0059 – 5 Minute Guitar Lessons – Mini-Product Offer Page

C – Conversion

Does your Facebook ad performance crash when you try to scale?

There’s nothing worse. It’s finally working. Your campaign is crushing it. 

You decide to go all in and up the spend….only for the campaign to crash.

Here are 8 ways to scale your Facebook ads without killing them:

The problem with horizontal scaling is that it can quickly lead to a high cost per acquisition and a low return on ad spend. But vertical scaling focuses on increasing your budget to reach more people within your existing target audience.

1 – Master the art of dynamic creative optimization to keep your ads fresh, engaging, and high-performing.

2 – Conduct frequent audience research to ensure you’re messaging is triggering your Perfect-Fit Client to take action.

3 – Don’t go for the sale straight away. Design a funnel that provides value up front and win your Perfect-Fit Client’s trust. Don’t ask for marriage on the first date!

4 – Use lookalike audiences to reach people who are similar to your existing customers and most likely to convert.

5 – Test different ad placements and formats to find the ones that work best for your audience and objectives.

6 – Monitor your campaign performance closely and make data-driven decisions to optimize your budget and ROAS over time.

7 – Use retargeting ads to re-engage people who have shown interest in your product or service in during your top-of-funnel campaigns

8 – Consider hiring a Facebook ads expert to manage your campaigns and help you achieve your goals more efficiently.

So now you know the 8 steps, which one are you going to implement first? Hit reply and let me know.

H – Hot Take