Strategies for High-Converting Quiz Funnels for Coaches

Strategies for High-Converting Quiz Funnels for Coaches

Strategies for High-Converting Quiz Funnels for Coaches

Discover proven strategies for crafting high-converting quiz funnels tailored specifically for coaches and online course creators. Learn how to optimize your lead generation process and drive more qualified leads to your coaching business.
Strategies for High-Converting Quiz Funnels for Coaches

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Crafting High-Converting Quiz Opt-In Pages

The goal is never to get the cheapest leads possible.

Your objective is to attract the people with the highest likelihood of purchasing your offer at the most financially beneficial rate possible.

$0.50 leads are great and all but if they don’t purchase you are throwing money away.

A $50 lead may make your eyes water but if they convert you would take them all day.

In funnel marketing we spend a lot of time focused on removing friction from our prospects.

In high ticket sales, especially if there is a need for a sales call we may want to add friction.

If you are going to invest time talking to someone you want to make sure they are qualified to purchase your high ticket offer.

Namely they have the financial means, will and motivation to take action and purchase.

Here’s a very simple high ticket, book a call funnel from Ruari Fairbairns and the team over at One Year No Beer.

quiz opt-in pages

They really followed the blueprint with this headline.

  • Position the audience

Instantly you can tell whether or not this offer is for you. 

Are you an entrepreneur or high-achieving professional?

If yes, read on. If no, keep moving.

The qualification process has also begun. If you are an entrepreneur or high-achieving professional you will probably have the budget for the program. 

  • Identify the primary pain point

Do you struggle with your drinking?

If yes, read on. If no, keep moving.

  • Identify the dream outcome

Would you like to have effortless control over your drinking? 

If yes, read on. If no, keep moving.

  • Timebound

You can have your result in just 8 weeks

  • Without the primary frustrations

In a counterintuitive spin they declare – without giving up alcohol.

Well that will pique readers attention.

And then the elephant in the room – without willpower.

Here’s the formula……

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

Let’s look how we can spin something up for your next opt-in or offer page in the A.I. Growth Prompt below.

Opt-in Page Swipe File


Optimizing Facebook Ad to Quiz Funnel

Facebook Ad to Quiz Funnel

The AIDA copywriting technique is employed beautifully here.


The language is a bit wooden for my liking. 

“Discover the path to regain your power over your drinking habits in 8 weeks”

Often simple copy will convert better.

“Discover the simple formula to control your drinking habits in 8 weeks”

In this case I think the second paragraph would serve as a better hook.

What if I told you could control your drinking habits WITHOUT saying goodbye to your beloved wine evenings forever?


Introducing stats, figures, studies or intriguing approaches will capture people’s interest.

Especially if it demonstrates how they can avoid their primary pain or achieve their desires.

We can also see the positioning kick into full force here with “we’ve assisted 100 ambitious business-owners, entrepreneurs”

This could be made even more appealing by including an odd number like 107 or 197.

The word over makes me question if they have indeed helped a hundred people or do they even know how many people they have helped.


The desired section will normally be the longest part of your ad.

Here you can introduce short client success stories or as the OYNB team did explain what these 100+ people experienced.

You want to position yourself as a guide but I never like seeing the word “guide” in ad copy.


As an experienced guide who has empowered thousands of women worldwide


I’ve helped hundreds of women all over the world shift their relationship with alcohol and I can assure you….


I’ve found that including in copy links will increase your outbound CTR. Don’t leave it to the very end of the ad to include a link and don’t rely solely on the “Learn More” button.

Within the AIDA framework I like to include a link early in the copy after the Interest section or early in the Desire section.

Many experts argue that in the age of TikTok people don’t read copy and that short ads are the way to go.

I disagree, nearly all of my best performing ads for knowledge commerce are medium to long form.

However, if someone reads the first line of an ad and is ready to go, I want them to see a link and click it. 

 Facebook Ads Swipe File


Optimizing the Book-a-Call Sales Page for Course Creators

Book-a-Call Sales Page
Book-a-Call Sales Page

Making headline claims specific and tangible is one of the activities I spend a lot of time with my clients.

It’s a real struggle, especially with personal development offers to give people specific outcomes.

But it doesn’t mean you shouldn’t try.

I would love to see optimal health and peak performance defined.

The problem is OYNB can’t tell people they will double their profits or cut their marathon time by 35 minutes.

Sometimes this happens because people try to uplevel the problem they are solving and make  their deliverable broader.

It is easy to say – 

Quit Drink In 8 Weeks And Never Look Back

People don’t want to quit drinking, they want what’s possible when they quit drinking.

This is a never ending cycle, however, on the OYNB sales page the proposition is anchored in the second section where Complete Control is defined.

Perhaps even the words Complete Control could make the headline stronger as a unique mechanism.

“Discover the Complete Control Method to unlock optimal health and peak performance in your business, well-being and life in just 8 weeks.”

 Sales Page Swipe Files