How to Build a High-Converting Book-a-Call Funnel for Your Coaching Business

How to Build a High-Converting Book-a-Call Funnel for Your Coaching Business

How to Build a High-Converting Book-a-Call Funnel for Your Coaching Business

Discover the essential steps to craft a high-converting book-a-call funnel for your coaching business. Learn proven strategies and techniques to attract more clients and maximize your sales opportunities. Unlock the secrets to creating irresistible Facebook ads that drive engagement and new coaching clients.
How to Build a High-Converting Book-a-Call Funnel for Your Coaching Business

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Attention-Grabbing Open Loops in Facebook Ads for Coaches

Michael Hyatt is one of the few “gurus” who has successfully transitioned from a personality-based business to an independent brand.

Over the past few years, he has transistioned from Michael Hyatt & Co. to Full Focus.

But this doesn’t mean he can’t use personality in his ads


What an opening to an ad.


  • An open loop is established with the first line and a direct call out to the avatar. Everyone wants to know what their “Achilles Heel” is. Especially as most people’s Achilles Heel’s high in plain sight. In our AIDA framework, with just 8 words, we can tick off the “A” for attention.
  • Then boom….. I had a heart attack. But this is amplified by the specificity – August 2022. From an AIDA perspective, this builds massive Interest and lures us down the slippery slope. To build our interest, Michael then draws us in with his story leading to his hear attack.


The ad then continues…..


Micheal tells you that he thought he was doing everything right. Working out and eating properly, but there was a hidden sub-particle that caused his heart attack. He then transitions, asking you if there is a hidden sub-particle in your business that could lead to it blowing up. The solution….. Take my assessment to discover the hidden traps that could kill your business.

This is such a smart ad copy. 

Word of warning:

No matter how attention-grabbing the intro is, I don’t recommend causing yourself a heart attack to give you copy ammunition.

But you can certainly apply this to lesser-impact outcomes.


Facebook Ads Swipe Files

Strategies to Attract More Coaching Clients for Your Business

Let’s look at Michael’s simple Book-a-Call Funnel structure.

The final product being sold is one-on-one coaching with a Full Focus Coach who has been trained in Michael’s methodologies.

The goal of the funnel is to get you to book a call.

The starting point is a Business Health Assessment.

Once the assessment is completed, you are then offered a free Business Growth Coaching Call.

Let’s break down the steps:


Assessment Opt-in Page


The assessment grades your business across 7 key metrics and helps you “Unmask hidden profit killers in only two minutes” to give you clarity on the health and scalability of your business. The promise is clear and unambiguous. After just 2 minutes, you will get your results and, with it, have identified what is holding you back from scaling.


On your assessment results page, you are asked to schedule a results call. Book-a-call funnels and assessments are made to go with each other. The biggest problem I have seen with the book-a-call funnel is the purpose of the call doesn’t align with the next steps of the person opting in. With an assessment, you can offer a deep dive into the results, plus from a sales perspective, you have all the data you need to close the person into a coaching program.

Every program, membership, or course should be broken down into 5-7 key areas. For each area, you should have a description of what excellent, good, average, and poor look like. Building an assessment to ask people which description best describes their reality is simple using a quiz builder like 

Book-a-call Opt-in Page Swipe Files