Facebook Ads for Lead Magnets

Minimalist Approach in Facebook Ads for Lead Magnets

Minimalist Approach in Facebook Ads for Lead Magnets

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Minimalist ad here from Stu. A minimalist ad for a minimalist funnel. 

Again, it’s almost as if this ad shouldn’t work. 

Like something a bored intern would throw together during their first week on the job.

And, yet, this ad has been running for just shy of a month. So, it must be doing something right.

The opening hook is strong. It signals who should pay attention, and it offers a desirable outcome.

Then, it skips right to the CTA.

A good hook can fill the A (Attention) & I (Interest) of AIDA. 

In this case, the D (Desire) is “scaling your membership”.

So, on a basic level, it still ticks all the boxes.

Every time I launch a Facebook ad campaign, I kick off with 3 lengths of ads.

  • Short (0 – 50 words)
  • Medium (50 – 100)
  • Long (100+)

Over multiple rounds of optimizations, my best-performing ads have always ended up either long medium or long-form copy.

But your mileage may vary.

Show short form copy some love and give this a try in your next round of copy.

Facebook Ads Swipe Files:

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Facebook Lookalike Audiences – How to scale your business

Facebook Lookalike Audiences – How to scale your business

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Wish you could clone your best customers…so you can scale your online course or membership business? Well here are 3 simple steps to do just that with Facebook Lookalike Audiences

Scaling your ad campaigns shouldn’t feel like pulling teeth. How does Facebook lookalike audience work? With Lookalike Audiences, you tap into Facebook’s AI to find users who look most like your current customers. Here are Facebook lookalike audience best practices to help you get started today!

Step 1 for Creating lookalike audiences on Facebook

Define your “source audience.” Export your customers list. The more detail you have the better. Include purchase value amount as well as their contact details. This helps Facebook identify and prioritize them based on their spend.

Step 2 for Creating lookalike audiences on Facebook

Create your Facebook Lookalike Audiences. Upload your customer list as a custom audience. Once uploaded select your custom audience and create a lookalike audience. A lookalike is a certain percentage of a selected population that looks most like your customer list.

Step 3 for Creating lookalike audiences on Facebook

Launch your Campaign. Your Lookalike audience is based on customers but it is a cold audience. They may not know you, your solution or even the problem you solve. Bring them on a journey and give them everything they need to commit to taking action.

In general Facebook Lookalike audiences may not be as powerful as they once were. Having said that in our client accounts we are still getting high ROAS from value based Lookalike audiences. This is one of our go to audiences that we test in every campaign we launch.

 

 

Opening hook

Psst..want the secret to a killer opening hook?

Psst..want the secret to a killer opening hook?

Opening hook

Opening hook Facebook ad swipe right there!

I’ll let you in on a little secret, X to X.

  • I’ll let you in on a little secret, quilter to quilter.
  • I’ll let you in on a little secret, herbalist to herbalist.
  • I’ll let you in on a little secret, yogi to yogi

People love to feel they are on the inside. That they know something others don’t.

People want to feel like they are in the popular gang.

You can definitely leverage it in your ads.

This ad is more than likely a retargeting ad for Amy’s second signature program – 

List Builders Society.

I say retargeting because running FB ads to a cold audience for a $497 product is a tough ask. 

Even for Amy Porterfield.

Facebook Ads Swipe Files

 

ad to lead magnet

Ad to Lead Magnet Mastery: Decoding Facebook Ad Strategies

Ad to Lead Magnet Mastery: Decoding Facebook Ad Strategies

ad to lead magnet

3 Elements To Inspire Your Facebook Ads:

 

  • The power of questions

Questions work on many levels. 

Firstly, they engage the reader. 

We are conditioned to respond to questions. This is one of the great copywriting hacks.

If you match the questions in your audience’s head, they will instantly think you understand them and will feel drawn to you.

They start conversations in your audience’s head and lead them deeper into the rabbit hole.

“How do you begin to profit from them?” 

As a question, this is far more powerful than telling someone they could profit from Bitcoin.

 

  • Stoke the pain, promise the pleasure

Problem, problem, problem…..

But 

“It can be profitable once you understand them”

“It’s not hard once you learn the basics”

“…profit in the new world of crypto.”

Remember, an undisturbed prospect will not take action, no matter how glorious the positive upside is.

 

  • Make digital physical

If you are offering an eBook or digital product, it is always a good idea to depict it as a physical product. This may be in the form of a book or a box.

This makes the intangible tangible and increases the value proposition.

 Facebook Ads Swipe Files

 

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5 Steps to Grow Your Online Course or Membership Business

5 Steps to Grow Your Online Course or Membership Business

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I avoided these like the plague for years.

Now they are some of my best-performing Facebook ads.

The Facebook gurus are going to hate me for this…

But if you want to grow your online course or membership business…

….you need to check these out…..

If you want to reduce your cost per lead and run more profitable Facebook ads, dynamic creative is a game-changer. Dynamic creative ads, give the Facebook algorithm the power to mix and match creative elements to personalize ads for and individual user.

Step 1: Build your copy assets. Draft 3 variations of body copy and 3 variations of headlines for your campaign. Make sure that the headlines are interchangeable with the body copy. All the normal copywriting best practices apply. Give people a compelling reason to act now. 

Step 2: Build your visual assets. Create 3 variations of images or videos that align with the copy and headlines created in Step 1. Your visuals should grab people’s attention so they pause for a second and read your headline. How can you stand out in a sea of sameness?

Step 3: Pick your dynamic combo. I’m a fan of the 3-3-2 method. We don’t want to give Facebook too many choices. Use any combo of assets in the ratio 3-3-2. 3 body copy, 3 headlines, and 2 images or 3 headlines, 3 images, and 2 body copy. 

Step 4: Build and launch your campaign. You will end up with one dynamic creative ad per ad set. You can have as many ad sets as you like. If you want to turbo-test your assets, you can run multiple ad sets with the same audience head to head.

Step 5: Track and optimize. Log into your ad account, select your campaign, open the ad set tab and then select Breakdown, and “By dynamic creative element”. This will display the results from each asset element. Create variations of the winners and repeat the process.

 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00070

Welcome to LAUNCH; we’re like a slice of pizza – you can enjoy it any time of the day. Breakfast, lunch, dinner, midnight snack – doesn’t matter.

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

The goal is never to get the cheapest leads possible.

 

Your objective is to attract the people with the highest likelihood of purchasing your offer at the most financially beneficial rate possible.

 

$0.50 leads are great and all but if they don’t purchase you are throwing money away.

 

A $50 lead may make your eyes water but if they convert you would take them all day.

 

In funnel marketing we spend a lot of time focused on removing friction from our prospects.

 

In high ticket sales, especially if there is a need for a sales call we may want to add friction.

 

If you are going to invest time talking to someone you want to make sure they are qualified to purchase your high ticket offer.

 

Namely they have the financial means, will and motivation to take action and purchase.

 

Here’s a very simple high ticket, book a call funnel from Ruari Fairbairns and the team over at One Year No Beer.

quiz opt-in pages

They really followed the blueprint with this headline.

 

  1. Position the audience

 

Instantly you can tell whether or not this offer is for you. 

 

Are you an entrepreneur or high-achieving professional?

 

If yes, read on. If no, keep moving.

 

The qualification process has also begun. If you are an entrepreneur or high-achieving professional you will probably have the budget for the program. 

 

  1. Identify the primary pain point

 

Do you struggle with your drinking?

 

If yes, read on. If no, keep moving.

 

  1. Identify the dream outcome

 

Would you like to have effortless control over your drinking? 

 

If yes, read on. If no, keep moving.

 

  1. Timebound

 

You can have your result in just 8 weeks

 

  1. Without the primary frustrations

 

In a counterintuitive spin they declare – without giving up alcohol.

 

Well that will pique readers attention.

 

And then the elephant in the room – without willpower.



Here’s the formula……

 

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

 

Let’s look how we can spin something up for your next opt-in or offer page in the A.I. Growth Prompt below.

 

Opt-in Page Swipe File


 

A – A.I. Growth Prompts

Prompt Objective:

 

Create a high converting opt-in page or sales page headline using a proven 

 

Prompt Outline

Prompt Part 1:

 

I want you to act as an expert direct-response copywriter.

 

I am going to ask you to draft a series of high-converting opt-in or sales page headlines using a proven template.

 

Your goal is to maximize the on-page conversion rate.

 

I will provide data for the primary pain, desired outcome, and frustrations, but I want you to make copy suggestions based on your research and knowledge of my primary audience.

 

Here is your initial data:

 

{primary audience}:

 

{primary pain}:


{dream outcome}:

 

{time frame}:

 

{primary frustrations}:

 

Here is the headline format I want you to use when drafting your copy:

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}


Here is a sample headline drafted in the desired format:
How entrepreneurs and high-achieving professionals go from struggling with their drinking to effortless control in just 8 weeks—without giving up alcohol or relying on willpower

 

Please give me 20 headline variations to start with.

 

←end prompt→

 

Prompt Part 2:

 

Please redraft these headlines to:


  • highlight massive frustrations
  • Highlight dream outcomes
  • make them more emotive
  • increase the conversion rate

 

Please draft options in the voice, tone and style of:

  • Gary Halbert
  • David Ogivly
  • Eugene Schwartz
  • Dan Kennedy
  • Todd Brown



Here is a sample prompt I entered into ChatGPT.

 

I want you to act as an expert direct-response copywriter.

 

I am going to ask you to draft a series of high-converting opt-in or sales page headlines using a proven template.

 

Your goal is to maximize the on-page conversion rate.

 

I will provide data for the primary pain, desired outcome, and frustrations, but I want you to make copy suggestions based on your research and knowledge of my primary audience.

 

Here is your initial data:

 

{primary audience}: Online course creators and membership site owners

 

{primary pain}: they want to run profitable Facebook ads, but they are overwhelmed by the challenges of getting started or getting their ads and funnel to convert 

 

{dream outcome}: running profitable, high-converting, easy-to-run Facebook ad campagins

 

{time frame}: 8 weeks

 

{primary frustrations}: wasting time, wasting money, ad account shutdowns, spending years learning Facebook ads, 

 

Here is the headline format I want you to use when drafting your copy:

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

 

Here is a sample headline drafted in the desired format:

How entrepreneurs and high-achieving professionals go from struggling with their drinking to effortless control in just 8 weeks—without giving up alcohol or relying on willpower

 

Please give me 20 headline variations to start with.

 

U – Uplevel Ads 

Facebook Ad to Quiz Funnel

The AIDA copywriting technique is employed beautifully here.

 

ATTENTION

The language is a bit wooden for my liking. 

 

“Discover the path to regain your power over your drinking habits in 8 weeks”

 

Often simple copy will convert better.

 

“Discover the simple formula to control your drinking habits in 8 weeks”

 

In this case I think the second paragraph would serve as a better hook.

 

What if I told you could control your drinking habits WITHOUT saying goodbye to your beloved wine evenings forever?

 

INTEREST

Introducing stats, figures, studies or intriguing approaches will capture people’s interest.

 

Especially if it demonstrates how they can avoid their primary pain or achieve their desires.

 

We can also see the positioning kick into full force here with “we’ve assisted 100 ambitious business-owners, entrepreneurs”

 

This could be made even more appealing by including an odd number like 107 or 197.

 

The word over makes me question if they have indeed helped a hundred people or do they even know how many people they have helped.

 

DESIRE

The desired section will normally be the longest part of your ad.

 

Here you can introduce short client success stories or as the OYNB team did explain what these 100+ people experienced.

 

You want to position yourself as a guide but I never like seeing the word “guide” in ad copy.

 

From:

 

As an experienced guide who has empowered thousands of women worldwide

 

To:

 

I’ve helped hundreds of women all over the world shift their relationship with alcohol and I can assure you….

 

ACTION

I’ve found that including in copy links will increase your outbound CTR. Don’t leave it to the very end of the ad to include a link and don’t rely solely on the “Learn More” button.

 

Within the AIDA framework I like to include a link early in the copy after the Interest section or early in the Desire section.

 

Many experts argue that in the age of TikTok people don’t read copy and that short ads are the way to go.

 

I disagree, nearly all of my best performing ads for knowledge commerce are medium to long form.

 

However, if someone reads the first line of an ad and is ready to go, I want them to see a link and click it. 

 

 Facebook Ads Swipe Files

 

 

N – Now Launching

Book-a-Call Sales Page
Book-a-Call Sales Page

Making headline claims specific and tangible is one of the activities I spend a lot of time with my clients.

 

It’s a real struggle, especially with personal development offers to give people specific outcomes.

 

But it doesn’t mean you shouldn’t try.

 

I would love to see optimal health and peak performance defined.

 

The problem is OYNB can’t tell people they will double their profits or cut their marathon time by 35 minutes.

 

Sometimes this happens because people try to uplevel the problem they are solving and make  their deliverable broader.

 

It is easy to say – 

Quit Drink In 8 Weeks And Never Look Back

 

People don’t want to quit drinking, they want what’s possible when they quit drinking.

 

This is a never ending cycle, however, on the OYNB sales page the proposition is anchored in the second section where Complete Control is defined.

 

Perhaps even the words Complete Control could make the headline stronger as a unique mechanism.

 

“Discover the Complete Control Method to unlock optimal health and peak performance in your business, well-being and life in just 8 weeks.”

 

 Sales Page Swipe Files


 

C – Conversion Optimization

Making headline claims specific and tangible is one of the activities I spend a lot of time with my clients.

 

It’s a real struggle, especially with personal development offers to give people specific outcomes.

 

But it doesn’t mean you shouldn’t try.

 

I would love to see optimal health and peak performance defined.

 

The problem is OYNB can’t tell people they will double their profits or cut their marathon time by 35 minutes.

 

Sometimes this happens because people try to uplevel the problem they are solving and make  their deliverable broader.

 

It is easy to say – 

Quit Drink In 8 Weeks And Never Look Back

 

People don’t want to quit drinking, they want what’s possible when they quit drinking.

 

This is a never ending cycle, however, on the OYNB sales page the proposition is anchored in the second section where Complete Control is defined.

 

Perhaps even the words Complete Control could make the headline stronger as a unique mechanism.

 

“Discover the Complete Control Method to unlock optimal health and peak performance in your business, well-being and life in just 8 weeks.”

 

 Sales Page Swipe Files


H – Hot Take

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Nothing to add…. just 🤣🤣🤣🤣🤣

 

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00068

Welcome to LAUNCH; we’re the DoorDash of online business growth. We bring the best conversion and launch strategies directly to your doorstep.

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

paid launch strategy

Who said you have to give stuff away for free to get leads?

 

Well, almost everyone, but that doesn’t mean you must follow it mindlessly.

 

And, here’s a “non-big name marketer” doing just that. 

 

Patty Palmer gives us a great example of how to get paid to launch your membership.

 

She charged a token fee of $37 for her 3 Day Virtual Workshop.

 

Does this mean that far fewer people register for your pre-launch workshop?

 

Absolutely….

 

Does this mean that far fewer people will sign up for your launch?

 

No, not at all….

 

The reduction in the quantity of people in your launch will be offset by the quality of the people.

 

Adding friction to registration means attendees will be:

  • better qualified
  • invested in learning and taking action
  • more interactive
  • more likely to get results
  • more likely to sign up for your membership/program

 

That all sounds great, BUT there is a word of caution.

 

It places a premium on your copy and offer for the pre-launch workshop.

 

Now, instead of making one offer, you’re making two. 

 

That means two sales pages. That means two email sales campaigns.

 

If you screw the pooch with your pre-launch offer, you’re in big trouble for your launch.

 

Now, to be fair, if you do a shitty job on the offer for your free workshop, you’re also in trouble.

 

But because it’s free, you have a little leeway.

 

With a paid pre-launch offer, you better sharpen your pencil and get down to serious copywriting.

 

Check out the offer structure for the paid pre-launch workshop in the swipe file. 

 

Patty does a great job of positioning her argument as to why people should attend.

 

Whether you are running a paid pre-launch or not, this is how you should think of your launch. 

 

Offer Page Swipe File:


 

A – A.I. Growth Prompts

Prompt Part 1:

 

I want you to act as an expert direct-response copywriter.

 

I am going to ask you to draft a series of high-converting opt-in page headlines.

 

The opt-in page is requesting people to sign up for this lead magnet:

{Upload lead magnet}.

 

Please don’t take any action yet. Simply review the lead magnet and get ready for further prompts.

 

Prompt Part 2:

 

The target audience for this lead magnet is:

{Describe your target audience here}

 

The primary promise of lead magnet is: 

 

{What is the main benefit or outcome that your lead magnet provides?}

 

Here are your instructions:

 

Research the key pain points and desired transformation of the target audience.

 

Generate at least 25 opt-in page headlines in a variety of formats, using the following formulas:

 

Problem-Agitate-Solve (PAS): Identify a problem or challenge that the target audience is facing, agitate it to make them feel the pain more acutely, and then offer your lead magnet as the solution.

 

Before-After-Bridge (BAB): Describe the target audience’s current situation (before), paint a picture of their desired future state (after), and then introduce your lead magnet as the bridge that will help them get from one to the other.

 

Intrigue-Curiosity-Gap (ICG): Start with a statement that piques the target audience’s curiosity, then introduce a gap in their knowledge or understanding, and finally offer your lead magnet as the way to fill that gap.

 

Testimonial-Guarantee-Call to Action (TGC): Share a testimonial from a satisfied customer, offer a guarantee to reduce risk, and then include a strong call to action.

 

Scarcity-Urgency-Limited Time Offer (SUL): Create a sense of urgency by emphasizing the limited availability of your lead magnet or the time-sensitive nature of the offer.

 

Tips:

Make sure your headlines are relevant to your target audience and the lead magnet you are offering.

Speak directly to the audience, highlighting their fears, challenges, frustrations, dreams, desires and ambitions.

Use strong, persuasive language that will grab attention and generate curiosity.

Be specific about the benefits and outcomes that your lead magnet provides.

Use a variety of headline formats to keep your audience engaged.

 

U – Uplevel Ads 

paid launch strategy

Simple hooks can work a treat.

 

The number one job of your hook is to get a response. 

 

People are conditioned to respond to questions. 

 

Here’s an opening hook everyone can use – “Ever caught yourself thinking this?”

 

The next line is crucial because it has to produce a big YES from your audience.

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Another simple hook but highly effective hook is: 

 

“Curious about {primary desire}? But don’t know where to begin?

 

I like the next line Patty used. “Let’s take away the uncertainty and swap it for a plan.”

 

People are looking to you to take away confusion and overwhelm. To show them the shortcut.

 

People want to feel secure, and they are on the shortest path to success.

 

These two examples are far less complex than many of the open hooks we have studied.

 

But I am confident that these ads did great for Patty.

 

Oh and check out the swipe files to see how Patty structured the transformation people will achieve once they have registered for her paid launch. Top marks!

 

 Facebook Ads Swipe Files

 

 

N – Now Launching

Membership Offer Page

This is a Waitlist version of the offer page

 

What captured my attention on this offer page was the Success Path description.

 

Being a disciple of Stu McLaren, Patty was always going to have a strong success path.

 

But how she worked it into her offer page is sheer genius.

 

First we have the introduction:

Membership Offer Page

Memberships are a tough sell. You’re often asking people to sign up for an: 

  • undefined length of time
  • undefined amount of money
  • undefined outcome
  • undefined timeline to outcome

 

A success path brings specificity to what can otherwise be a very abstract offer.

 

Dream It – Plan It – Teach It – Grow It

 

Simple, but as a prospective member, I instantly know the path I will follow.

 

But then there is the real knockout punch:

 

Want to see the wins you’ll celebrate at each stage?

 

Many people struggle with making concrete promises for their membership.

 

Patty nails it in a very simple and easy to understand way:

Membership Offer Page
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Do yourself a huge favor, download and study this offer page.

 

There is solid gold here in creating a clear, concise, and compelling offer for a membership.

 

Membership Offer Page Swipe Files:


 

C – Conversion Optimization

Not getting the leads and sales you want from your Facebook ads? 

 

Tired of seeing your competitors crush it while you’re stuck in the mud? 

 

Here are 5 steps to profitably grow your online course and membership business 

 

Facebook Ads are still the #1 way to scale your online business. While we love TikTok, YouTube, and Google Ads, Facebook is still your best bet. Yes, it’s much more difficult than it was 5 years ago, but with the right approach, you can win big.

 

Step 1: Start with a clear goal. How many leads do you want to attract, how many sales do you want to make? Remember, we can’t directly control the results. Include input and output goals in your plan. Set goals for the actions you will take as well as the results.

 

Step 2: Define the problem you solve. Knowledge of your audience is key. If you are not solving a #1 top-of-mind, major pain point for your audience, they will ignore you. When you can guarantee to solve 1 massive problem for your audience, that’s when campaigns take off. 

 

Step 3: Write ad copy that speaks to the pain. When we demonstrate we understand the problem our audience face, they will also believe we know the solution. Identify the problem and then paint a vivid picture of what their life will look like once solved.

 

Step 4: Use eye-catching visuals to capture attention. People are bombarded with thousands of ads a day. What can you do to stand out? The goal of your visual is to stop your perfect-fit client scrolling. It buys you a split second in which they read your headline.

 

Step 5: Test, test, test! Create multiple versions of your Facebook ads and test them against each other to see which ones perform best. At the end of each test, create multiple  variations of the winning ad and repeat the process.



H – Hot Take

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What can Mario teach us about sales?

 

EVERYTHING!

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00065

Welcome to L.A.U.N.C.H., we serve online business growth insights juicier than a summer watermelon. (without all the stupid seeds).

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

Did someone say romance?

 

Hey….”love” needs funnels too.

 

Let’s dive into a Funnel by “Get The Guy” Matthew Hussey.

 

The funnel kicks off with a free training – Dating WIth Results.

 

This super clean registration page is a masterclass in copy.

webinar opt-in page

The promise is right there in the title “Dating With Results” 

 

But it’s the pre-header and body copy I love.

 

“Transform Your Love Life and Start Turing Chemistry Into Commitment”

 

“Turn Chemistry Into Commitment” is a beautiful line. 

 

Take every opportunity you can to introduce alliteration or rhyming into your copy.

 

Matthew uses bold to draw attention to keywords in the copy. 

 

Remember, people scan, not read your opt-in page. 

 

Help them pick out the most important words on your page with bold.

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Take some time to study the 6 bullet points outlining the content of the free training.

 

Each one is strong enough to stand alone as an opt-in page headline

 

And that’s how you should think when drafting your copy.

 

Matthew builds curiosity and excitement. 

 

He introduces frameworks, stages and 4-word scripts. He talks to pain points and desires.

 

Finally, he wraps up with avatar callouts to position his audience.

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This is one hell of an opt-in page.

 

And best of all…. simple to recreate for your topic…

 

Opt-in Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Webinar Registration Page 

A – A.I. Growth Prompts

Prompt Objective:

 

To generate lead magnet ideas your audience will go wild over. 

 

Prompt Outline:

 

Part 1

 

I want you to act as an expert direct-response copywriter.

 

Your job today is to help me develop ideas for a lead magnet that the second my audience sees, it will instantly be something they know they must have.

 

We will send paid and organic traffic to opt-in for the lead magnet.

 

Your goal is to create a high-converting lead magnet that triggers the maximum number of opt-ins.

 

A high-converting lead magnet has the following characteristics:

  • Solves the number one pain point my audience faces
  • Deals with one specific topic only
  • Provides practical, actionable steps for people to solve their problem
  • Promises a framework, process, cheat sheet or step-plan people can follow
  • Guarantees a highly desirable outcome in the shortest time frame possible, with the least amount of work required
  • Makes achieving the outcome feel easy
  • Can be consumed and implemented within 15 minutes of downloading

 

I help {description of how you help your clients}

 

My audience are {audience description}

Their ultimate goal is {audience goal}

After they opt-in {describe the next steps in your funnel and offers that will be made}

 

Before suggesting ideas for lead magnets please tell me the biggest pain points that keep my audience awake at night and the challenges that they face. 

 

Part 2

Thank you.

 

Based on your research, please suggest some high-converting lead magnet titles that solve our avatar’s biggest pain point, which they will instantly desire.

 

In addition, ensure that the titles you suggest position and prepare them so they are ready to take the next step in the funnel.

 

Draft your titles in the style and manner of Todd Brown, Eugene Schwartz and David Ovigly.

 

Please include a combination of current pain points and future desired transformation.

 

Please suggest 5 titles under each of the following headings

3/5/7 steps to….

3/5/7 biggest {pitfalls} and how to avoid them

How to achieve {desired outcome} without {primary pain}

Frameworks

Step plans

Processes

Cheat sheets

Checklists

Templates

Swipe files

Webinars, Workshops and Free Trainings

 

A.I. Growth Prompt Swipe File:

SWIPE FILE – 0065 – ChatGPT Prompt of the Week – Lead Magnet Idea Generation

U – Uplevel Ads

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Short and sweet today.

 

And I’m not going to ruin it by over-explaining this…..

 

ARE YOU AFRAID YOU’LL STAY SINGLE FOR THE REST OF YOUR LIFE?

 

Facebook Ad Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – FB ad to Free Workshop

N – Now Launching

Membership Offer Page

Matthew’s excellent copy follows through to his sales page.

 

DISCOVER THE 3-STEP FORMULA FOR CREATING THE COMMITTED RELATIONSHIP YOU DESERVE.

 

Simple and to the point. 

 

Promises his avatar the number 1 thing they want – a committed relationship.

 

Makes it sound simple – “What, there are only three steps?”

 

Provides a guarantee via a “formula”.

 

Highlights that people will get 3 free bonuses worth $447 when they sign up.

 

This is a great price anchor for a membership costing $69.95 per month or an annual sub costing $41 per month.

 

Offer Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Membership offer page

C – Conversion Optimization

Does your Facebook ad performance crash when you increase the budget?

 

There’s nothing worse than seeing a high-performing ad die.

 

Here are 5 rules to scale your ads while improving your ROI. 

 

Scaling is one of the biggest challenges online course, and membership site owners face with Facebook ads. You finally have an ad that’s performing, you up the budget, and when you check back, the performance has plummeted. Here’s what to do instead.

 

Rule 1 – Never mess with a performing ad or ad set

Incremental budget increases are fine but big jumps could kill your performance. Instead, duplicate the ad set with an increased budget. No matter what happens, at least you’ve protected the winning ad.

 

Rule 2 – Test with ABO, Scale with CBO

When testing audiences and creative, use ABO or Ad Set Budget Optimization. When you want to scale, move the winning creative and audiences into a CBO or Advantage Campaign Budget.

 

Rule 3 – Your ads will fatigue quicker

Your ad creative and copy will fatigue quicker when scaling. Stay ahead of the game by constantly testing and refreshing your ad visuals and copy to keep your audience engaged and your campaigns profitable.

 

Rule 4 – Use horizontal and vertical scaling

Use a mix of the two scaling strategies. Horizontal scaling means selecting new audiences for your ads, creating more opportunities to spend your budget. Vertical scaling involves increasing your ad spend while keeping the same target audience. 

 

Rule 5 – Your offer is key

Your offer may convert in a corner of your market. That doesn’t mean it’s going to appeal at scale. The biggest scaling challenges I’ve helped my clients overcome have involved optimizing the offer. This is the 20% that will get you 80% of your results.

 

Follow these 5 Rules for Scaling Facebook Ad Campaign and you’ll be well on your way to a profitable and rewarding online business.  Don’t forget to test, test, test! Try out different ad formats, copy, and visuals to see what resonates best with your audience. 



H – Hot Take

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