How to Sell Your Course Through Webinars

How to Sell Your Course Through Webinars

How to Sell Your Course Through Webinars

Learn effective strategies for selling your course through webinars. Discover tips for crafting compelling webinar opt-in pages, maximizing Facebook ads, and optimizing offer pages to drive sales.
How to Sell Your Course Through Webinars

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Free Workshop Opt-in Page Optimization

4 weeks ago, we reviewed a Challenge Funnel from Marisa Murgatroyd.

You can check out that funnel review here:

It’s always interesting to see how people stack launches. 

The high-level overview of her Challenge Funnel was:


  • (Lead Magnet
    • The 20 Most Profitable Online Course Mega-Niches
  • (Challenge) 
    • Crack Your Course Idea

Now we have her Signature Product Funnel:

  • (Free Workshop) 
  • (Signature Program) 
    • Experience Product Masterclass – Skyrocket Your Income With A New Kind Of High-Impact Online Course
Free Workshop Opt-in Page Optimization

Do me a favor. I know you are busy, but take 10 minutes for a simple exercise.

Step 1 – Study Marisa’s Roadmap

  • Put yourself in the shoes of someone who wants to start an online business. What is keeping them awake at night? What is the first problem they face….
  • Problem 1 – What’s a good topic for my course? 
  • Solution 1 – The 20 Most Profitable Online Course Mega-Niches
  • Problem 2 – Ok I know my niche but how do I come up with my “Big Idea”
  • Solution 2 – Crack Your Course Idea Challenge
  • Problem 3 – How do I make sure my course is profitable
  • Solution 3 – Free Workshop – Ultra Profitable Course
  • Problem 4 – How do I scale my course?
  • Solution 4 – Experience Product Masterclass

Notice how each stage solves the #1 top-of-mind problem for someone at that level.

Then, the solution perfectly positions them to step to the next level.

Step 2 – Map Your Perfect-Fit Client’s Journey From Nubie to Master

  • Pick someone at the very start of their journey. What’s their #1 problem?
  • Once they have solved that problem, what’s the next challenge they will run into
  • What are all the stages and steps (problems they need to overcome) to get from where they are today to where they want to be? 

Step 3 – Map Your Value Ascension Roadmap

  • What can you offer (free and paid) at each level to help them solve the problem they face and prepare them to take their next steps?

This could be the most valuable 10 minutes you’ll ever spend in your business.

Opt-in Page Swipe File

Course Creator Strategies – Ad to Free Workshop

ad to free workshop

Sometimes, it’s best just to give people all the information they need to decide up front.


There is an interesting touch here promoting two workshops per day over three days at different times.


This will maximise the number of people attending at least one of the sessions.


However, it may mean that fewer people will attend all three sessions.


I would love to see Marisa’s data on % of attendees who view all three sessions.


I love the simplicity of the ad format:

  • Hook (self-interest – your course sells)
  • Details (it’s convenient)
  • No. 1 reason you should attend
  • What you’ll learn
  • Why you should register now
  • CTA


Oh and just because you’ve delivered the workshops doesn’t mean you have to stop your ads.


The “Access All Areas” pass is a great reason to run ads to your opt-in up to the last day or two of your launch.

ad to free workshop

In fact often, these ads will perform better because of a sense of immediate gratification.

Facebook Ad Swipe Files

Avoid Common Pitfalls and Optimize Your Offer Page

offer page

I hate the word “Skyrocket”. It’s meaningless waffle. 

It doesn’t give your audience any indication of the measure of the transformation possible.

Overall I am not a fan of the headline. 

It lacks any form of specificity or transformation. 

But weak headlines will be overcome when you have a large, loyal, well-primed and positioned audience.

I do love Marisa’s support and FAQ section at the very top of the page.

It’s clear one of the key questions they get is….”What is an Experience Product?”

As “experience product” is vague it makes sense to answer the question right away rather than leave it as an unanswered objection in the mind of your audience.

Offer Page Swipe Files