Facebook Lead Generation Strategies for Course Creators

Facebook Lead Generation Strategies for Course Creators

Facebook Lead Generation Strategies for Course Creators

Explore effective Facebook lead generation strategies tailored specifically for course creators. Learn how to attract high-quality leads and maximize your success in building your audience and launching your courses.
Facebook Lead Generation Strategies for Course Creators

Here's what we have for you today


How to Get High-Quality Leads on Facebook

One of the biggest names in the game is winding up for a big launch.

From the 17th to 31 August, Jeff Walker will deliver his hotly anticipated PLF Launch.

More on that below, but a key topic Jeff will address during his launch is A.I.

And, more specifically, how to leverage A.I. for bigger, easier, and more profitable launches.

So from the end of July, Jeff has been running lead generation ads for his A.I. Launch Playbook.

This is a genius move. Driving registration for a launch too far in advance is pointless.

However, filling your list with people who are interested in a topic that you are going to focus on during your launch is a win-win.

Jeff gets low-cost, high-quality leads that are aligned with his launch and time to build trust.

The leads get immediate gratification for a top-of-mind problem and will be brought even deeper during the launch.

Let’s dive into the ads:


The allure of A.I. is dominating the headspace of online entrepreneurs all over the world.

When there is a wave in your industry, you best ride it.

The opening hook of the ad works because there is so much awareness and hype around A.I.

“Get my BEST AI prompts, shortcuts, & strategies…

… to launch & scale your business here:”

I like getting a link to the opt-in page early in the ad. 

I have found that ads with medium-length copy outperform short-form ads.

However, there are lots of people who won’t read longer form copy.

Putting your link high in the ad gives you the best of both worlds. 

You get an early CTA but provide additional information to convince people who need that little bit more.

One of the keys to writing engaging copy is making your sentences short.

When I can’t make a sentence less than 1 line, I love using “…” to break the sentence into two parts.

This approach is overused in this ad. The continuous use makes the copy hard to read.

Facebook Ads Swipe File

Opt-in Page Masterpiece – From Lead to Launch


The headline is far from the strongest proposition.

“Get the A.I. Edge… In Just One Click”

I don’t know what the A.I. edge is, and while one click tells me it is easy, it’s not either my:

  1. My primary fear/pain/challenge
  2. My #1 goal/dream/ambition

The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.

The subhead is where the magic kicks in. 

I’d love to see a test using the first line as the headline and changing the second line to – Get your proven….

Jeff delivers the A.I. Launch Playbook on the thank you page.

This is an interesting deviation from standard practice. 

If I was reading between the lines, they value the consumption of the lead magnet over inbox placement.

This may be because they plan to retarget opt-ins with ads to register for the upcoming masterclass, but they want to make sure people have consumed the lead magnet in advance.


Opt-in Page Swipe Files

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00075

Launch Newsletter Issue #00075

Hey, hey, it’s L.A.U.N.C.H., where we serve up online business growth knowledge like a master barista — hot, strong, and to the point

Here's what we have for you today


If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

The “How I (Achieved Primary Promise)” Headline

Hate him or love him. (and you probably hate him!) Grant Cardone is one of the world’s top marketers.


His marketing style is brash and loud with private jets and lambos.


This isn’t our cup of tea. And if you’re reading L.A.U.N.C.H., it probably isn’t yours.


But that doesn’t mean we can’t learn from Grant.


In fact, some of the best lessons we can learn are from people at the polar opposite of our marketing style.


What I love about Grant is he knows his audience. 


Every campaign, promise, word, and image he delivers is fully aligned with the audience he serves.

Webinar opt-in page optimization

Before we get into the review can we just stand back and applaud the social proof.


“Grant Cardone – Certified Billionaire”


Firstly, I am pretty sure there is no Billionaire certification program. 


(Not that it isn’t something I’ve had to research just yet!)


But it takes a certain type of person to put this on an opt-in page. Bravo, Grant 👏👏👏👏 


OK, back into the opt-in page structure and what we can learn and implement in our own funnels.


There are two versions of this headline


  1. “How I did X” 
  2. “How Student Z did X”


Both of these are powerful mechanisms.


In both cases, “X” is the primary desire of your audience. 


Primary desires need to be specific. In this case, it is earning $5,000,000.


But not just making $5,000,000. It’s making it in 90 days with 0 contacts and just $100.


Bounding your primary promise with a timeline for attainment will always increase the appeal.


The next two elements are key because they answer two primary objections.


“Well, of course, Grant can make $5,000,000 in 90 days, but I don’t have his network or his money.” 


Everyone who lands on our opt-in page has a number of objections.


If we don’t answer the most common objections there and then it will kill our conversion rate.


This mechanism can be equally powerful to demonstrate how you achieved your audience’s primary desire or how a student of yours has achieved the primary desire.


Remember, people need to believe 3 things before they buy from you:

  1. You have the skills and knowledge to help them achieve their primary desire
  2. You have a process that guarantees they can achieve their primary desire
  3. You are the person they want to lead them to their primary desire


Both of these style webinars or lead magnets can work exceptionally well to instill these 3 beliefs before making an offer.


The pre-header is also a common and highly effective mechanism you can implement on your next opt-in page:


FREE (Training, Guide, Plan, Cheatsheet) Reveals


Opt-in Page Swipe Files


A – A.I. Growth Prompts

Poe.com – A kick-ass, swiss army knife, ChatGPT killer, AI Chatbot

Over the past 3 to 4 months I’ve been experimenting with Poe.com.


Poe.com is an AI Chatbot similar to ChatGPT.


Here at L.A.U.N.C.H., we try to prevent subscription creep at all times, but this is definitely a low-cost subscription that we think you may love.


The big benefit of Poe.com is that it gives you access to the majority of the popular language models.


Each language model has certain limitations placed on it by its developers.


This means that some services are better at writing marketing copy while others are better at writing long-form copy, and others have stronger content filters, which makes their outputs more generic.


When you log into Poe.com, you can select the model you want to chat with.


So now, with a little research, you can make sure you are using the best tool for the job.


Poe.com also lets you create CustomGPTs and lets you share your GPTs with others.


Poe.com has turned this into an extensive library of highly specialized bots for you to explore and use.  


Just some of the models Poe.com gives you access to include:

  • GPT-4 
  • Claude100k (75,000 words)
  • DALL-E-3
  • StableDiffusionXL
  • ChatGPT4
  • ChatGPT4-32k (24,000 words)
  • Llama2


Poe.com is the swiss army knife of AI Chatbots. And at the same monthly price as ChatGPT it’s well worth checking out.


We’ve been very impressed with its useability and outputs.


U – Uplevel Ads

The very first Facebook ad I write for every new campaign

Facebook ads for course creators and membership site owners

When you crack your primary promise, the copy writes itself.

Everything that we discussed in the Leads section applies here.

Notice how closely the ad copy language mirrors the opt-in page copy.

The first ad I draft for a new opt-in campaign always uses the majority of the copy of the opt-in page with very little else added.

The feedback loop on Facebook is faster than your opt-in page.

If an ad containing your opt-in page copy flops, you know your opt-in page won’t convert, and you need to go back to the drawing board.

On the other hand, if the ad is getting good engagement on Facebook, you know you’ve got something to work with.  

Facebook Ads Swipe Files


N – Now Launching

The upside down sales page

Sales page optimization

Grant brings an energy and enthusiasm to his webinar that is hard to beat.


We may roll our eyes at his message and his brash style, but his audience loves him and hangs on every word he says.


He has an infectious confidence. 


He believes 110% in his own abilities and his ability to get you the result you want.


By the time the sales page link is shared at the end of the webinar, he knows there are people who are ready to buy.


And if you have people you know are ready to buy the last thing you should do is make them work to do so.


And that’s why I believe Grant’s upside-down sales page works.


When drafting a traditional sales page, we want to bring people on a journey.


On a journey from objection-filled, disinterested, skeptic to enthusiastic buyer.


On a traditional sales page, we map that journey as:

  1. Position
  2. Problem
  3. Pain
  4. Prescription
  5. Pivot
  6. Product
  7. Product Details
  8. Price
  9. Promotion
  10. Purchase Details  


You can see here Product Details and Price are right at the bottom.


Grant flips the script on this, placing these two items at the very top of the page.


This would be disastrous if Grant were sending cold traffic to the sales page.


They would make their decision based on cost alone.


However, as he has whipped his audience into a frenzy during the webinar, it makes sense to put it front and center.


And remember, they have already seen the offer block and the price on the webinar.


And look how he stacks the value further down the page in the pricing section:

Sales page optimization for online courses

Positioning the done-for-you option so close in pricing to the do-it-yourself option will push the majority of purchases to the higher price option.


We can achieve the opposite effect by making the done-for-you option $1,497.


In this case, $1,497 would provide a positive price anchor for $497 and make it seem even better value.


This is definitely a sales page to study in full for your next offer:


Sales Page Swipe Files


C – Conversion Optimization

Facebook Ad reporting cheatsheet

Facebook ad reporting and analysis can be a real pain in the ass.


But, without good reporting, you’ll never run profitable Facebook ads.


And, you’ll struggle to grow your online course or membership business.


Here’s your Facebook Ad reporting cheatsheet


Ad reporting and analysis is the key to unlock the full potential of your Facebook campaigns. Dive deep into data, identify patterns, and optimize for future success! Here are 4 actionable steps to nail it.


Step 1 – Set up custom dashboards: Create custom dashboards in Facebook Ads Manager, tailored to your goals. Here are my go-to metrics to track – CPM, CTR All, Outbound CTR, CPL, CPA & ROAS.


Step 2 – Review copy and creative performance: Study your top-performing ads, breaking it down by Headline, Creative & Body Copy. Form theories for why each component is performing so well and document both winning elements and winning combinations


Step 3 – Review audience performance: When starting, use Ad Set Budget optimization to test different audiences. Start with at least 3 audiences. Make notes of which ones perform best and which creative elements work best within each audience.


Step 4 – Always be testing: Always have a number of structured tests running at all times. You will rarely hit a home run straight out the gate. Be methodical and structured. Formally report your hypothesis and results for each test.


Step 5 – Optimize based on results: Identify the winning combination of ad creatives, copy, and targeting. Allocate budget to high-performing ad sets and make incremental improvements to underperforming ones. BE PATIENT. Great campaigns take time.


H – Hot Take

The simple solution to a big problem conundrum


The trick in the online world is to acknowledge your avatars big problem. 


Console them and show them that you understand how frustrated they must be.


Then show them how your simple solution gives them a big outcome with the least amount of work on their behalf.


Simplicity is the key.



P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00073

Launch Newsletter Issue #00073

Hey, hey, it’s L.A.U.N.C.H, the newsletter that spices up your online business growth diet more than Franks Hot Sauce.

Here's what we have for you today


If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

How not to generate leads

Normally L.A.U.N.C.H. features a big-name marketer with a funnel to die for.


They have killer hooks, awesome ads, seductive opt-in pages, and A+ offer pages.


I do the analysis and give you 3-7 key elements you can implement in your funnel to increase your conversion rates and ultimately make more $$$$’s.


This week instead of teaching by example I am going to show you the mistakes to avoid.


There I was searching for a killer funnel to review when an ad popped up – 

  • Learn how to rewire your brain


As a marketer I am obsessed with psychology and the brain so I was instantly hooked.


Into the funnel, I dove. 


On the surface, it looked the part. 


But the further I explored, the more cracks I discovered 


It was then I realized this is the poster child for KnowledgeCom funnel mistakes.


So let’s get stuck in.

Lead gen mistakes

Now this opt-in page is not part of the funnel, but it is available as a link from the hero section of the website’s home page.


  1. If you’re launching an opt-in page please make sure it’s on your domain.


In this case, we can see they are using ConvertKit to host their opt-in page.


If you are going to invest in ads please make sure you spend the 10 minutes setting it up so your opt-in pages display on a custom domain.


It’s a small thing but these little things mount up.


  1. ConvertKit is okay as a starting platform, but it is very limited


ConverKit has taken the creator world by storm. 


Having worked with a number of clients who use ConvertKit, its landing page templates are limited and it doesn’t have a build-from-scratch option.


Before you invest in ads, invest in a landing page builder that is fit for purpose.


  1. Formatting is important

The headline shows promise – 7 things about the brain I wish I knew When I was younger.


This is a variation of the popular Twitter kook- 

  • 7 things I know at 40 about the brain I wish I knew at 20


But for the love of god, please watch the capitalisation of your headline. 


Either go with proper caps or all first letter caps. Don’t just stick one random capital letter into the headline.


  1. Not making it about your prospect


I’m into Neuroplasticity. 


I’m interested in it, but I don’t care about it. I care about what it will help me do.


I care about it because it will help me learn and adapt quickly.


But that isn’t why I really care about it. 


I care about it because it will make me a better guitar player and business person.


It will help me make more money. 


It will help me achieve my goals faster and give me more time to sit on the beach sipping a pina colada (if that’s what you are into!)


This opt-in page leaves me completely cold.


I don’t know who Gregory Caremans is, and I don’t care about his journey.


When someone looks at your ad, all that is going through their head is…..


What’s in this for me? 


How does this solve a major pain point for me right now? 


How will my life be better once I have this?


They don’t care about Gregory’s stagnations and regressions.


In the words of Jerry Maguire, “Show me the money”


Opt-in Page Swipe Files

A – A.I. Growth Prompts

Turn ChatGPT into a direct response legend

ChatGPT is a horrible copywriter.


There I’ve said it.


However, it is an amazing impersonator.


Next time you are asking ChatGPT for copy, give it a famous copywriter to mimic.


Let’s say you are asking ChatGPT to draft a headline for your opt-in page.


Set your prompt up as normal. Here’s the previous library to choose from:


Then ask ChatGPT to refine the headlines in the voices of one of the direct response greats.


Here’s my go to list:

  • Eugene Schwartz
  • Gary Halbert
  • Joseph Sugarman
  • Claude Hopkins
  • David Ogilvy
  • Bob Bly
  • Clayton Makepeace
  • John Carlton
  • Ben Settle
  • Todd Brown
  • Jeff Walker
  • Dan Kennedy
  • Brian Kurtz


It’s scary to see how well ChatGPT can ape the voices of these copywriters.


The style and tone might not be right for your audience, but it is cool to see the different slants put on each headline by these legends of direct response.

U – Uplevel Ads 

How not to write a boring Facebook ad

Ad optimization

Back to the funnel at hand.

This is the ad that caught my eye.

  • Learn how to rewire your brain

Now you have to remember I am a convert, which brings me to mistake #1. 

  1. Be specific but don’t target too narrow an audience

I believe we can rewire our brains.

I know what’s possible when people rewire their brains, and I am looking for guidance on “how to”?

I am product-aware.

As for every other offer in the world, the solution-aware group will be the smallest cold audience group you can try to tap into. 

Unless the total addressable market is massive, most cold advertising to this group will fail. 

The stages of awareness that your customers fall into are as follows:

  • Unaware
  • Problem Aware
  • Solution Aware
  • Product Aware
  • Most Aware

Your cold ads need to target potential customers in the problem and solution-aware phases.

Lot’s of people want the benefits of neuroplasticity, but they’ve no clue what neuroplasticity is.

In this case, they’ll breeze right past this ad.

2. Don’t focus on the vehicle, focus on the destination

There is no primary promise in this ad.

This ad in no way answers the golden question… What’s in this for me?

It’s a good advertisement for neuroplasticity, but no one wants neuroplasticity.

Everyone wants what’s possible when they have a brain that can quickly learn and adapt.

And the fact is, most people don’t even care about that level. 

They want what they will feel on the next level after that.

They want attention and applause as they sit around the campfire playing everyone’s favorite song on their guitar.

They want the big house in the hills when their business takes off, and they make millions.

They want a “fully booked practice” when they can teach their clients to achieve remarkable things by teaching them how to develop neuroplasticity.

3. Don’t make it about you

Yes, we want to provide social proof

Yes, we want to provide proof that our program works. 

But instead of saying how brilliant you are, make it about your clients. 

Talk about the results your clients have achieved.

No one cares if this is your number 1 best-selling course.


“Neuroplasticity: How to rewire your brain” is our number one bestselling course. Over 114,000 participants have joined us already.”

….Into (and yes, I’m going to go a little overboard, but)…

Join over 114,000 people who have discovered my step-by-step blueprint to learn any skill 242% faster, effortlessly.

From getting a promotion or building your dream business, to finding a new job or cracking your childhood dream of solving the Rubik’s Cube. 

You will discover simple steps that you can apply every day to every task to hit your goals and create the life of your dreams. 

4. Don’t include the price in the ad unless it’s a major selling point

Just because something is $35 doesn’t mean it is attractive to people.

Including a price in your ad should only be done if it makes it a no-brainer for people.

Let’s say you are Tony Robbins, and people know you sell a program for $1,997.

If you are selling it for $35, that is an amazing deal, and people will buy it.

Let’s say you are retargeting your email list with ads, and they know the cheapest program you offer is $1,997.

If you launch a mini program at $35, that is an amazing deal, and people will buy it.

Facebook Ads Swipe Files

N – Now Launching

How not to write a dull sales page

sales page optimization

Brain Academy are using a simple(but challenging) Facebook ad > Mini-Product funnel.

For a $37 product this is not unheard of.

However, it puts a massive premium on the offer and your offer page copy.

You need to be elite-level to get this to work.

Unfortunately, like the previous steps, this offer page shows a lot of common mistakes infomarketers make

  1. Don’t include general navigation on your sales page

This is a massive no-no.

The header section is a valuable space.

The #1 thing you need to include is a big buy now button.

You can include links, but make sure they are links to sections within the sales page.

Leading people away from the sales page back to the home page or about us page is a recipe for killing your conversion rates.

2. Don’t fluff the headline

$0.80 of your $1 is spent on your headline.

Brain Academy falls into the trap of talking about the vehicle rather than 

  1. i) the problem they solve or 
  2. ii) the ultimate promise they help people achieve.

I’m not going to repeat myself from the ad review section but despite telling people what the product does there is no away from or toward motivation imparted.

There is nothing for potential customers to get excited about and no reason for them to keep reading.


3. Don’t have a weak (and buried) primary promise


Somewhere down the page we finally come to the primary promise.


But unfortunately, it’s as weak as a 3-second dipped tea bag.


“Take life back into their own hands”


People want to be inspired. They want to imagine themselves as the heroes of their own story.


They need specifics about what their life will be like once they are endowed with their new superpower. 


But they are lazy. They can’t imagine it for themselves. They need you to spell it out.


They need to know how much, by when, and how they can get a guaranteed result with as little work as possible.


This might sound like direct marketer speak, but it is true.


And your offer needs to be designed from the ground up so you can make these claims


4. Don’t turn people off buying with dull module titles

If you don’t turn every module title into a curiosity-inducing, excitement-building, benefit-laden knock-out reason to buy, don’t list them on your sales page.

Unfortunately, this is a feature of teachable that I get all my clients to switch off immediately.

Seriously who is going to buy – “Scope of this course” or “neuroplasticity-sensorial-motoric-exercises”

No one wants to sit through hours of video. 

They want the greatest possible result, in the shortest possible time frame, with the least possible effort.

For titles to be inspiring they need to promise a big win.

That is what the person will be able to do when they have learned this skill or technique.

Sales Page Swipe Files


C – Conversion Optimization

5 powerful scarcity and urgency tactics

Scarcity and urgency are the two best ways to increase your conversion rate.

But most online business owners don’t know how to apply them for maximum effect. 

Here are five powerful scarcity and urgency tactics… 

…that will send you course and membership sales through the roof 

  1. Limited-Time Offer: Create a sense of urgency by providing a deadline. Set a specific date and time when your offer ends. This will encourage potential customers to act quickly, not wanting to miss out on the opportunity.
  2. Limited Enrolment: Cap the number of people who can enroll in your course or program. This creates exclusivity and a sense of urgency. Prospective students will want to enroll quickly before the course fills up. 
  3. Limited Access: Restrict access to your course or membership. Only allow enrollment during your launches and make sure people are aware that if they miss this chance they will have to wait until you next launch if they want to sign up.
  4. Limited Time Bonuses: Add bonuses that are only available for a limited time. These bonuses should be valuable enough to make prospective students act fast to enroll before they miss out on the extra benefits. 
  5. Early-Bird Discount: Reward your early customers with a special price. This is a time-sensitive offer that creates urgency and scarcity. Prospective students will want to enroll early to take advantage of the discount before it expires. 

There you have it! Five scarcity and urgency tactics that will make your online course or membership irresistible. Start implementing these tactics today and watch your conversions grow.


H – Hot Take

Winter’s coming… are you ready?


Winter is coming. Still most likely to hit in 2026. But make sure you’re gathering wood.



P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

Persuasive Facebook Ad

Persuasive Facebook Ad Journey to a Free Webinar

Persuasive Facebook Ad Journey to a Free Webinar

Persuasive Facebook Ad

Is launching a successful Podcast as easy as 3 Simple Steps?

No, of course, it isn’t, but if most people knew how hard it was, they would never try.

Is Jenna a “bad person” for painting a podcast launch much easier than it is?

No. Not at all. She knows how powerful a podcast can be in driving online business growth.

Her job is to convince as many people as possible to launch a podcast so they can have the same growth she has.

And how do you do that? You make it seem effortless.

You break it down into simple steps and give people what they want: a silver bullet.

Her job is to get people to take just one step. 

One step forward toward their ultimate goal. One step into Jenna’s world.

Because once they are in Jenna’s world, she can help them take the next step.

Create a framework, give people simple steps, and show them the shortcut.

To get them to take their first step, make it feel effortless and guarantee their success.

 Facebook Ads Swipe File


Facebook Ads for Course Creators

Mastering Facebook Ads for Course Creators in 3 Easy Steps

Mastering Facebook Ads for Course Creators in 3 Easy Steps

Facebook Ads for Course Creators

Fed up with Facebook Ads


Is your ad account causing massive headaches? 


Here are 3 simple steps to flip frustration to elation and start getting the results you need from your Facebook ads. 


Navigating Facebook Ads can feel like a maze. Let’s face it the ad account interface sucks and there is so much conflicting information it’s hard to know where to start. Implement these 3 steps to start getting the result you want, even if you’re a newbie! 


1 – Know your audience! 

Dive deep into demographics, interests, and behaviors. Talk to your clients and prospects, and use ChatGPT as a market research tool. The more you know about your audience, the better your ads will perform! 


2 – Ad creatives matter! 

Combine eye-catching visuals with persuasive copy to captivate your target audience. Highlight your audience’s key pain points, dreams, and ambitions. Test different formats (image, video, carousel), and remember – relevance is key! 


3 – Track and analyze! 

Set up conversion tracking to measure your ads’ performance. Use Facebook Ads Manager to monitor results and optimize your campaigns. Learn from data, make adjustments, and watch your ROAS soar!


Ready to conquer Facebook Ads?  Remember:

Know your audience 

Create captivating ads 

Track, analyze, optimize


Take the first step – pick up the phone and talk to a client TODAY! You got this

7 Conversion Principles in Facebook Ads for Course Creators

7 Conversion Principles in Facebook Ads for Course Creators

7 Conversion Principles in Facebook Ads for Course Creators

7 Conversion Principles in Facebook Ads for Course Creators

Are you struggling to attract leads and make sales with your Facebook ads?


Mastering these 7 crucial conversion psychology principles will take you from getting by to unstoppable online sales


Want to discover what they are? Keep reading!


1 in 4 businesses fails within their first year of operation. 


7 out of 10 fail within 5 years. 


Don’t let yours be one of them! 


Here are 7 conversion principles to boost your Facebook ad performance and hit your revenue goals.


1️. Understand and leverage your audience’s pain points, fears, and desires

2️. Use social proof to build trust with potential customers

3️. Use deadlines to create a sense of urgency and encourage action

4️. Provide a clear and compelling value proposition

5️.  Use persuasive language and visual cues to guide your audience toward the desired action

6️. Use scarcity to create a sense of exclusivity and increase desire

7️. Use reciprocity to encourage people to take action by offering something of value in return


Don’t forget to test and optimize your ads and landing pages for the best results.


By mastering these 7 key aspects of conversion psychology, you’ll be on your way to unstoppable online sales.


To get started, pick one principle to focus on and implement it in your next Facebook ad campaign.


Scaling Facebook Ads for Course Creators Decoded

Scaling Facebook Ads for Course Creators Decoded

Struggling to scale your Facebook ad campaigns

I get it. You’re pouring time and money into ads, but it seems like nothing is working. 

And all those so-called “experts” claiming to have the secret formula? 

They’re full of it. I’ve been there, but I figured it out. 


Ready to learn the fundamental secrets to scale your campaigns and achieve your sales goals? I will cover everything you need to know to take your course and membership sales campaigns to the next level.


The key to success on Facebook is to focus on scaling the ads that are already working. It’s not about reinventing the wheel with every new campaign. You need to put in the work, test, and tweak until you have a winning ad formula.


Analyze your ad data: Find the ads that are driving conversions and scale them.


Create a lookalike audience: Use Facebook’s algorithm to find people who are similar to your best customers.


Use custom audiences: Target ads to people who already know and trust your brand.

Refresh your creative: Keep your ads fresh (copy & images) to prevent fatigue.


Implement the “3X3” strategy: Test t3 different ads with 3 different audiences to find winning ad combos.


Raise budget slowly: Increase your ad spend gradually to avoid overwhelming your audience.


Use retargeting: Target people who have already interacted with your brand.


Leverage social proof: Use reviews and testimonials to build trust and credibility.


Monitor and optimize: Continuously monitor your campaigns and make adjustments to improve performance.


To summarize, scaling Facebook ads is all about using data to find what’s already working and expanding on it. Now it’s time to put these fundamentals into practice and watch your sales soar.


Mastering the Art of Scaling Facebook Ads for Course Creators

Mastering the Art of Scaling Facebook Ads for Course Creators

Table of Contents

Are you struggling to scale your Facebook ads for your online business? Are you tired of spending money on ads without seeing any real results? It’s time to change that. In this blog post, we will go through five key steps that will help you scale your Facebook ads for success.

Step 1: Define Your Target Audience

Defining your target audience is crucial to the success of your Facebook ads. You need to know exactly who you are targeting and why. Use Facebook Audience Insights to gather data on your target audience, including their interests, behaviors, and demographics. This data will help you tailor your ad messaging and creative to appeal to your target audience.

Step 2: Create Compelling Ad Creative

Once you’ve defined your target audience, it’s time to create ad creative that will capture their attention. Your ad creative should be visually appealing, on-brand, and relevant to your target audience. Use Facebook Creative Hub to create and preview your ad creative before launching your ad.

Step 3: Set Up Conversion Tracking

Setting up conversion tracking is critical to measuring the success of your Facebook ads. You need to know how many people are clicking on your ad and taking the desired action, whether it’s making a purchase or signing up for your email list. Use Facebook Pixel to track conversions and optimize your ads for better performance.

Step 4: Test and Optimize Your Ads

Testing and optimizing your ads is essential to maximizing your ad spend and improving your ROI. Test different ad formats, messaging, and targeting to see what works best for your target audience. Use Facebook Ads Manager to track and analyze your ad performance, and adjust your strategy accordingly.

Step 5: Retarget Your Audience

Retargeting your audience is a powerful way to increase conversions and ROI. Use Facebook Custom Audiences to target people who have interacted with your website or ads in the past. This will help you reach people who are already interested in your product or service and are more likely to convert.

In conclusion, scaling your Facebook ads for online business success requires careful planning, testing, and optimization. By following these five key steps, you can improve your ad performance, reach more of your target audience, and achieve your business goals. Remember to define your target audience, create compelling ad creative, set up conversion tracking, test and optimize your ads, and retarget your audience for maximum impact.

Profitable Facebook Ads: Framing Your Offer in the Right Way

Profitable Facebook Ads: Framing Your Offer in the Right Way

Profitable Facebook Ads: Framing Your Offer in the Right Way

Profitable Facebook Ads: Framing Your Offer in the Right Way

Want more profitable Facebook Ads?

You gotta work on your offer.

Simple changes to how you present your offer can result in big $$$. 

This is called Framing.

Here are 6 ways you can use Framing to increase your course or membership sales.

  1. Framing is a psychological principle that refers to how the way information is presented can influence how it’s perceived. In other words, it’s all about the packaging! How the information is presented is more important than the information.
  2. For example, let’s say you’re selling a course on how to start a successful business. Instead of just listing the course features, frame it as a solution to a problem. “Are you tired of struggling to make your business work? Learn the secrets to success with our course!”
  3. When presenting your offer, don’t focus on just the deliverables. Spend 90% of your time painting a picture of what life will be like when they achieve the transformation you promise. What will they see, hear, feel and do differently? – Link this to their dreams.
  4. Another strategy is to use testimonials and success stories from previous members. This will frame your course or membership as having a proven track record of success. Now, potential buyers will be more likely to take the plunge.
  5. Don’t forget positive and negative framing. There is a big difference between a surgeon telling you you have a 90% survival rate or a 10% chance of dying. Remember we are more motivated to avoid pain than gain pleasure.
  6. Lastly, use value frames. Value frames make us feel like we are getting a better deal. For example, 20% off a $999 doesn’t look as impressive as $199 off. But it isn’t just monetary value. You can also appeal to the values of your audience. Environmentally friendly, health conscious, equal opportunity….